How Can You Prosper Through Publicity?
Posted by Mitch Mitchell on Dec 29, 2009
Talk about an interesting issue, at least to me.
This year I’ve probably been a part of more interviews than ever before. Some have been online live interviews. Some have been in magazines. Some have been articles I’ve written. No matter; I’ve been out there, working things as I had hoped I could.
However, when all is said and done, I’ve gotten some publicity, but haven’t figured out how to fully capitalize on it. That’s not quite true; I haven’t figured out how to capitalize on any of it. I think that’s a major issue, as I’ve been getting publicity for years and haven’t yet capitalized on it.
Part of my problem is that I haven’t fully directed myself into one arena, which makes it hard for people to figure out just what it is I do. One wouldn’t think it would matter, but it probably does. My health care crowd has no idea what social media is, just as most of you who visit this blog have no idea what a revenue cycle consultant does. Throw in leadership and SEO and some other things and one might consider themselves as being renaissance, but others might not have a clue what to think.
Even with all of that, I think it’s been interesting over all this time to learn that publicity on its own doesn’t mean anything. Yeah, you get a minute or two of a bounce from some quarters. A newspaper article I was in back in May is on the wall of one of my favorite breakfast restaurants, which is very nice. I also got a free meal out of it at a local steakhouse; loved that as well. But business; none.
In any case, this was a pretty good year, and I’d like to share the links to some of the things I did this year as far as interviews or publicity went, since some of what I did isn’t producible. I wonder how most of you would have found a way to use any of these things to generate new income; I’d love to hear your thoughts.
My most recent magazine interview, though my participation is short, in Oswego County Magazine.
A radio interview I did on a subject called Men Have Issues Too.
A radio interview I did on the subject of Reinventing Yourself.
This is only a link to my business blog talking about my first national podcast on a diversity topic, Celebrating Differences.
An interview I did that ended up on a blog called Ramama’s Musings, where I talked a lot about dealing with diabetes.
A radio interview I did on the subject of blogging.
A radio interview I did on the subjects of social media and SEO.
A newspaper interview with my picture (in my red room) on Staying Positive.
An interview I did with Murray Newlands on affiliate marketing and business in general.
A health care interview I was a part of on Persuasive Compassion.
Finally, I’m listed as one of the top Baby Boomer Men of 2010 by Boomer Diva Nation.
So, did I put myself out there enough in 2009? Nope; I need to do even better in 2010!