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How Can You Prosper Through Publicity?

Posted by on Dec 29, 2009
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Talk about an interesting issue, at least to me.

This year I’ve probably been a part of more interviews than ever before. Some have been online live interviews. Some have been in magazines. Some have been articles I’ve written. No matter; I’ve been out there, working things as I had hoped I could.

However, when all is said and done, I’ve gotten some publicity, but haven’t figured out how to fully capitalize on it. That’s not quite true; I haven’t figured out how to capitalize on any of it. I think that’s a major issue, as I’ve been getting publicity for years and haven’t yet capitalized on it.

Part of my problem is that I haven’t fully directed myself into one arena, which makes it hard for people to figure out just what it is I do. One wouldn’t think it would matter, but it probably does. My health care crowd has no idea what social media is, just as most of you who visit this blog have no idea what a revenue cycle consultant does. Throw in leadership and SEO and some other things and one might consider themselves as being renaissance, but others might not have a clue what to think.

Even with all of that, I think it’s been interesting over all this time to learn that publicity on its own doesn’t mean anything. Yeah, you get a minute or two of a bounce from some quarters. A newspaper article I was in back in May is on the wall of one of my favorite breakfast restaurants, which is very nice. I also got a free meal out of it at a local steakhouse; loved that as well. But business; none.

In any case, this was a pretty good year, and I’d like to share the links to some of the things I did this year as far as interviews or publicity went, since some of what I did isn’t producible. I wonder how most of you would have found a way to use any of these things to generate new income; I’d love to hear your thoughts.

My most recent magazine interview, though my participation is short, in Oswego County Magazine.

A radio interview I did on a subject called Men Have Issues Too.

A radio interview I did on the subject of Reinventing Yourself.

This is only a link to my business blog talking about my first national podcast on a diversity topic, Celebrating Differences.

An interview I did that ended up on a blog called Ramama’s Musings, where I talked a lot about dealing with diabetes.

A radio interview I did on the subject of blogging.

A radio interview I did on the subjects of social media and SEO.

A newspaper interview with my picture (in my red room) on Staying Positive.

An interview I did with Murray Newlands on affiliate marketing and business in general.

A health care interview I was a part of on Persuasive Compassion.

Finally, I’m listed as one of the top Baby Boomer Men of 2010 by Boomer Diva Nation.

So, did I put myself out there enough in 2009? Nope; I need to do even better in 2010!

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12 Comments »

Mitch,

Yes, you have gotten some good publicity in 2009 and just like many people you have failed to capitalize. How, you say? By not keeping your name out there. Ever media interview is press release material. I am a big advocate of press and media releases because as a journalist I know they get read and someone may find something I’ve said of interest to put me in a larger spotlight. It also says you’re someone others are interested in and your name stays on the radar so that bigger mediums can discover you. I definitelt see bigger things for you in 2010. Stay tuned for the press release.
.-= Beverly Mahone´s last blog ..Baby Boomer Celebrity Deaths in 2009 =-.

Mitch Reply:

Hi Beverly,

I guess that’s part of the issue; trying to figure out how to keep my name out there. If I’m interpreting you correctly, every time I do an interview of some sort I should be creating a press release about it? I wouldn’t have thought about that; I’ve only done one press release my entire life.

I appreciate the support about 2010; I hope to learn some good things from you, even if I’m not a baby boomer “diva”. lol

December 29th, 2009 | 3:22 PM

Mitch,
When you know you are being interviewed in advance, yes–put it out there and even if it comes up last minute–put out an after the fact release. It does work both ways.
.-= Beverly Mahone´s last blog ..Baby Boomer Celebrity Deaths in 2009 =-.

Mitch Reply:

Another lesson learned; thanks for the info!

December 29th, 2009 | 10:16 PM
Mitch:

It was something else, that’s for sure Dennis. And they’re fun to do, I’d have to say.

December 30th, 2009 | 8:59 PM
Rose:

Mitch, the link to the interview on diabetes doesn’t load. I really wanted to read what you had to say on the subject.
.-= Rose´s last blog ..Bickering in the Blogosphere- Drama =-.

December 30th, 2009 | 11:01 PM
Mitch:

I think his site must be temporarily down, Rose, because his main domain isn’t coming up either. Let’s hope it comes up in a day or two.

December 30th, 2009 | 11:05 PM

Well Mitch. I reckon you’ve done pretty well this year. At least your getting a presence out there. Maybe they will pay off next year.

The thing is that when people see an article about something or other there isn’t a need at that particular time. Let’s hope that when there is a need they remember who you are and where they saw that media release.

Maybe we should invest in some fridge magnets.
.-= Sire´s last blog ..Embracing The Difference In Fellow Bloggers =-.

Mitch Reply:

That’s exactly right, Sire, and timing is everything. But Bev is right, working on always making sure to keep the information out there so people know when they need those types of services who to call.

Sire Reply:

Oh for sure, you always have to keep on the move. Once you stop that’s when you become rooted in place and everything will go downhill from thereon.

Keep plugging away mate. It’s only a matter of time before everything falls into place.
.-= Sire´s last blog ..Google Finishes Off 2009 By Waving The PR Wand =-.

December 31st, 2009 | 12:53 AM

I know you’ve accomplished a lot this year!

I’m still reading your 10 posts that “should be read”.

I think I’ll have to check all of these recommendations another day!

Mitch Reply:

I haven’t accomplished what I wanted to accomplish, Carolee, which is why I’m working hard at increasing my influence and looking at ways to getting more publicity as well.

August 24th, 2010 | 7:22 PM