How Can Authorship Influence My Affiliate Revenue? Find Out In The Future Of Publishing! – Guest Post

Murray Newlands conducted one of the earliest interviews with me back in 2009 (Beverly Mahone beat him to the punch lol) where we talked about my business blog titled Mitch’s Blog and this blog as well. He’s become one of the most talked about online personalities in the world while I’m still working on it. When he asked if he could do a guest post here I had to say yes. I hope you enjoy it & learn a lot.

Blogging has changed a lot from when it became popular in 2006. Even since 2009 when I interviewed Mitch Mitchell, the blogging world has undergone more than one remarkable metamorphosis. Bloggers need to stay up to date on not only SEO techniques, but also online marketing techniques and industry news. Blogs about blogging help with this, but I really think you should take a page out of the online poker industry’s playbook and watch interviews of industry experts.

Check out the video interview VigLink CEO Oliver Roup and I did for my Future of Publishing TV series, where we interviewed CEO of NetShelter Pirouz Nilforoush, CEO of HubPages Paul Edmonson, and Yulia Smirnova, SEO Manager for a major company:

Future Of Publishing from Future Of Publishing on Vimeo.

In this video, Paul Edmonson talks about how Google has created an authorship system whereby one’s blog posts can be associated with their Google+ profile. Google’s search results now show the author’s picture next to his or her blog posts, and also the number of Google+ circles he or she is in. Readers see someone in many circles as being more credible; by means of tying in its social media site to its search results, Google has created advantages to authoring posts that wasn’t previously available to authors.

How does author’s credibility impact affiliate revenue?

Let’s say your site uses VigLink, an in-content link network that mainly uses affiliate links, though it also has some PPC links. Affiliate campaigns in newsletters are particularly effective because your regular readers already know you, so you have credibility amongst them and they see you as a trust agent. Plus, your newsletter readers are a more enthusiastic subset of your regular readers, so they trust you even more than regular readers.

However, you don’t necessarily have that credibility among someone that’s never heard of you before and is reading your site for the first time. Most sales will be made after converting these people to regular readers, but you’re losing money if you don’t also go after people who don’t yet regularly read your blog. Although these people don’t know you, they still click on affiliate links and make purchases, and they are more likely to buy things from people they trust and know than from people they don’t know.

By using Google+ to link your profiles together and give you credible authorship, you can establish yourself as a minor trust agent among people who haven’t heard of you before. This will make immediate affiliate sales using VigLink in-content links more likely, and it also makes converting them to a regular reader who will then buy products from you easier.

Find out more by watching the video.

This is a guest post by Murray Newlands. Murray and his company, Influence People, do blog relations and video marketing work for a variety of clients in the SoMa district of San Francisco.

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4 comments on “How Can Authorship Influence My Affiliate Revenue? Find Out In The Future Of Publishing! – Guest Post

  • Lily Rose says:

    I have to admit that my first reaction to Google+ was “Oh, not another Facebook!” and I was very reluctant to use it, although I knew that it was going to become relevant sooner or later.

    • I think a lot of people thought that but then they realized that it has a lot of features that Facebook doesn’t have or doesn’t implement well. For example, both Google+ and Facebook users can decide who sees what, but the groups Facebook lets you put people into are really clunky and hard to use compared to Google’s circles. They work fine for global settings but they’re harder to use if, say, you want a status update that only specific people can see and those specific people aren’t in a pre-defined group (like City or Education).
      Murray Newlands recently posted…Learn about Monetizing Forums at ForumCon – Future of ForumsMy Profile

  • For sure it have changed, but I personally think that majority of bloggers are doing almost the same as in the very beginning. Blogging nowadays should be taken into next level, so we can reach Web 3.0. One think is for sure, blogger need to turn into all rounders and understand everything related to online marketing, as well as necessary minimum for graphic design, web development and web hosting.

  • Andrew Walker says:

    Hm.. I see. It’s just right after I had a thought that Google+ won’t do any good to my business at all. But now I’ve been hearing more and more about how you can use Google+ to maximized your business. Thanks a lot for sharing this!

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