Murray Newlands conducted one of the earliest interviews with me back in 2009 (Beverly Mahone beat him to the punch lol) where we talked about my business blog titled Mitch’s Blog and this blog as well. He’s become one of the most talked about online personalities in the world while I’m still working on it. When he asked if he could do a guest post here I had to say yes. I hope you enjoy it & learn a lot.
Blogging has changed a lot from when it became popular in 2006. Even since 2009 when I interviewed Mitch Mitchell, the blogging world has undergone more than one remarkable metamorphosis. Bloggers need to stay up to date on not only SEO techniques, but also online marketing techniques and industry news. Blogs about blogging help with this, but I really think you should take a page out of the online poker industry’s playbook and watch interviews of industry experts.
Check out the video interview VigLink CEO Oliver Roup and I did for my Future of Publishing TV series, where we interviewed CEO of NetShelter Pirouz Nilforoush, CEO of HubPages Paul Edmonson, and Yulia Smirnova, SEO Manager for a major company:
In this video, Paul Edmonson talks about how Google has created an authorship system whereby one’s blog posts can be associated with their Google+ profile. Google’s search results now show the author’s picture next to his or her blog posts, and also the number of Google+ circles he or she is in. Readers see someone in many circles as being more credible; by means of tying in its social media site to its search results, Google has created advantages to authoring posts that wasn’t previously available to authors.
How does author’s credibility impact affiliate revenue?
Let’s say your site uses VigLink, an in-content link network that mainly uses affiliate links, though it also has some PPC links. Affiliate campaigns in newsletters are particularly effective because your regular readers already know you, so you have credibility amongst them and they see you as a trust agent. Plus, your newsletter readers are a more enthusiastic subset of your regular readers, so they trust you even more than regular readers.
However, you don’t necessarily have that credibility among someone that’s never heard of you before and is reading your site for the first time. Most sales will be made after converting these people to regular readers, but you’re losing money if you don’t also go after people who don’t yet regularly read your blog. Although these people don’t know you, they still click on affiliate links and make purchases, and they are more likely to buy things from people they trust and know than from people they don’t know.
By using Google+ to link your profiles together and give you credible authorship, you can establish yourself as a minor trust agent among people who haven’t heard of you before. This will make immediate affiliate sales using VigLink in-content links more likely, and it also makes converting them to a regular reader who will then buy products from you easier.
Find out more by watching the video.
This is a guest post by Murray Newlands. Murray and his company, Influence People, do blog relations and video marketing work for a variety of clients in the SoMa district of San Francisco.