Guest Posts, Comments Or Interviews; Which Drives More Traffic To Your Site?
Posted by Mitch Mitchell on Sep 19, 2011
I don’t often talk about driving traffic to one’s blog unless it’s a little research project. That’s what this is, and since you see the title, you know what it’s about.
In the last few months I’ve written one guest post that got a lot of attention, did an interview on another blog that did pretty well, and of course I’ve commented on lots of blogs as I often do. Last night I was sitting around thinking “I wonder which of these things drives more traffic to a blog.” Since this is the only one of my blogs that can address each of these criteria I have to use it for this test. The results are somewhat shocking, at least to me, and might be to you as well.
The study period is June 1st through August 31st. This actually works really well because I wrote the guest post on May 31st and the interview was posted on June 1st (this link now goes elsewhere; the link will explain why lol). Comments are of course an every day thing, and one might think this skews the results, which it would if I was taking all blogs as one. Instead I’m only taking one blog, that being Pete’s Wassup Blog. Why? You’ll see.
The source that brought me the most visitors in this time period was of course Pete’s blog, with 147 visitors coming from there. As a matter of fact, he’s #10 after all the search engines, where 5 different Google’s have sent the most traffic overall. I comment on Pete’s blog often, and we of course have banter here as well. I think that could have an effect since we’ve been doing it for years and I’m sure a lot of people have seen my name because his blog is popular.
Second is the guest blog post, which was on Ileane’s blog, with 89 visitors, and that link is sitting in 14th place. This obviously means the interview comes in third with 53 referrals and sits in 18th place. That all 3 made the top 20 is pretty amazing in and of itself. Just for historical perspective Twitter sits in 11th place, a site called Business2Community, where I was quoted by Ari Herzog and left only one comment, was 15th, and a site I’ve never heard of and have no idea what they do called Gaia Online was 17th; all other referrers were search engines.
Now, I’d be irresponsible if I said that my results will be the same for everyone, but I have to say that based on what I’m seeing it seems that commenting really does drive traffic more than anything else. Maybe it’s because it’s something you do more often and thus always stays fresh. Maybe it’s because people get intrigued with what you have to say, or see a link via CommentLuv and decide to follow it back. I’m not really sure.
However, I hear some people saying “hey, what about that first month, June, when everything took place? What did things look like then?” Glad you asked. For just June Ileane’s blog ended up in 10th, Pete’s blog was 11th, and the one where my interview was sits all the way down in 29th.
Yup, seems commenting is the best thing for me; what do your blog stats show?