“Great Content” Redux

You’re getting a post, a link to a post and a video; what more could anyone want?

Bla bla bla
Pablo Fernández via Compfight

I found this interesting. With all the talk about writing great content that I see on so many blogs, I never see anyone talking about just what great content is supposed to be. I remembered that I wrote a post about it, this post, and it turns out it was written on February 25th, 2011; almost 3 years ago to the day. Kind of freaky isn’t it?

Considering how long ago I wrote that post and how many articles I have on here, I think it’s pretty cool that I remembered it in the first place. However, seeing how long ago it was, it reminds me that sometimes we have to address certain topics more than once because some of them stay relevant and some of them modify, and all of them can tie in together to help bring a bit more completion to a topic; wouldn’t you agree?

Thus, Saturday early evening I decided to do a video on the topic and, as an added bonus, experiment with the Q&A app via a Google Plus Hangout. I wanted to see what it would be like taking questions and answering them, and I also wanted to see how it would work later on while viewing things. Supposedly people are supposed to be able to watch the video on G+ later on and see the questions I actually selected and responded to at the point in the video I did so. It didn’t work for me but that’s okay.

In the video, I took elements from the post I linked to above and added a few things to it. At that time I had just started adding images to posts, and I had never added my own videos to a post, though I had added other videos I found on YouTube. To me, great content is mainly about the written word, but other elements definitely help make some posts great.

I mentioned quite a few people in the video as well, but I’m not naming names here. Of course Holly Jahangiri knows about it because she watched it, and my buddy Phil Phren was also there, and they both asked questions that I could answer and thus get to test the plugin; thanks to both of you.

In any case I hope you check out the video and, well, this post might not be one of those that has fully great content based on what I’ve written, but I have linked to sources, linked to some of my other blog posts, and added both a video and an image; not bad if you ask me. 🙂 And now, the video:



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6 comments on ““Great Content” Redux

  • This is a great video Mitch and you are right that a lot of people get swallowed up talking about creating great content without any tips on how to go about it.

    I love your take on writing a great post but do I have to write up to 5,000 words every time like the guy you mentioned in the video or in cases where we can’t write up to that, what other things can I use to make up to ensure that my posts remain great? Answers are very much appreciated. Thanks Mitch
    Madika recently posted…Top 10 Best Web Hosts in the World Right NowMy Profile

    • Madika, what makes a great post is if, in some way, you educate, inform or entertain someone. If you’re writing in a specific niche then the hope is that you’re educating. If not, that you feel you have something to say or share. Never stop before you’ve said your piece, but don’t continue writing just to reach an arbitrary number of words. Balance and perspective; that’s all it takes. 🙂

  • Hey, Mitch! Looks like you had fun with this video experiment. I enjoyed the references (Charles Gulotta is something else!)

    One thing I always keep in mind is something that I read by Thom Chambers, a self-publisher: “Always start as you mean to go on.” He was referring to publishing formats (blog, email, video, etc.) Great content must be based on your enthusiasm in addition to the focus on educating, entertaining or informing. If your enthusiasm flags,it will come through in the content.



    p.s. It was weird hearing you mention the 1,500th post in future tense. LOL
    Mitchell Allen recently posted…Conversation Starter PistolsMy Profile

    • LOL! I wondered how people might take the video Mitch.

      I think Thom was correct, and it’s probably something many people miss. Then again, though you and I think writing is easy and that switching venues isn’t hard most of the time, most people aren’t us and have their issues trying to figure out what to write. I’m really glad I don’t have that issue most of the time and yet I look at my Syracuse blog, on which I write local stories, and how it’s suffering because I’m not home and thus don’t have anything much to write about until I’m home again. So I can see how stymied some folks can get here and there.

  • Hey Mitch,

    I’m not surprised you’ve written about this before and I’m not surprised that still today so many people are confused about this. I use to hear the same thing, write quality content but no one explained to me what that even meant.

    I agree with what you shared in the video that it’s about education, entertainment or informing your readers. I mean you have to think about why people are searching for your content in the first place right! Sure, they may stumble upon it or a friend will recommend it but they’ll read it because it’s something they want to know. If you can keep them entertained throughout your content then you’ve done your job in my book.

    I wasn’t able to watch the video all the way through, I’m bad I know but I’m just short on time today but I always know you have great tips and insights to share.

    Here’s to helping those who are still trying to figure this out.

    Adrienne recently posted…Repurposing Your Content – The Swiss Army Knife of BloggingMy Profile

    • Thanks for stopping by Adrienne (and of course your comment came right through lol). I think those 3 things are the essentials and, of course, grammar can help make things flow well. After that, having something to say, even if it’s just a story, works pretty well.


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