Posted by Mitch Mitchell on Apr 21, 2013
Wow, what a week eh? The mess in Boston, the mess in Texas, the mess in China, the mess in Washington DC… at least no one died in DC but what a horrid week around the world.
With all of that, news that the Google Affiliate Network was shutting down probably slipped through the radar of most people; indeed, this is the first time I thought about talking about it. I remember when I wrote about GAN the first time how I thought that they would be a viable group to challenge Commission Junction, whom I first introduced here in 2008. After all, they were backed up by Google weren’t they? They even had my favorite offline company, Barnes & Noble, as one of their anchors. What could go wrong?
What went wrong? Over all these years, other than a couple of book sales that I believe netted me 50 cents or so total, it just never developed properly. Their formatting was a mess; their homepage was a mess. Some of the companies they got to allow them to advertise were quality, such as Allstate and Motorola, but they didn’t stick around long. Even Barnes & Noble left, going to Linkshare, along with other top companies like Microsoft.
I never got the feeling that Google really knew what to do with this type of thing. For that matter I never quite figured out what to do with most of what they had either. The interface was always kind of difficult to work with. I had many problems finding either banners or products that would fit into what I needed. CJ and Linkshare are both much easier to use when looking for something specific to market.
Of course now I, and thousands of others, have to go through the process of finding all the links going back to GAN and removing them; that’s not going to be pretty. I’m lucky not to have all that stuff on my blogs but I do have other websites; ugh. That’s always the danger of some of these companies though; it happens on the other two sites I’ve mentioned as well. If CJ ever shuts down like this, I’m in real trouble.
Goodbye GAN; a promise that never quite fulfilled anything, like many other things Google has tried, but at least you gave it a shot. Meanwhile, I did a video on this topic with my Hot Blog Tips Hangout gang; you can check this out if you’re interested: