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Even The Big Time Marketers Make Mistakes Sometimes

Posted by on Apr 18, 2008

It would seem that, sometimes, even the big boys, the ones who really know what they’re doing, might make a misstep.

I subscribe to a weekly newsletter written by a lady named Lynn Terry called Self Starter Weekly Tips, which gives tips on internet marketing; I’m always trying to learn more from someone who’s already there.

A couple of days ago, she sent out a newsletter promoting the new book by Joel Comm (perfect name for an internet marketer, don’t you think?), a big time internet marketer who’s knows as the “Adsense Guy”. He’s known by this name because he is probably the first guy to become a millionaire by using Adsense.

Anyway, in one of her emails, she mentioned that he had a new book out, and that, instead of charging what he normally does, which is around $97, he was having a major league sale and only charging $9.95. Heck, this sounded like a great deal to me, so I clicked on the link and went to the page so I could check it out. And it looked pretty good, I have to say. However, I’d had an experience with something else I’d purchased from his site many months ago, where I had inadvertently been signed up for something on a monthly basis, and didn’t notice it on my bill until I couple of months later. Seems you get automatically enrolled in one of his special programs that they don’t charge you for in the first 30 days, then hit you up with the fee afterwards. So I went looking through all the add-on deals, and there it was, plain as day.

I decided to pass on the deal. Sure, you can cancel at any time, but I have all sorts of things going on, and I didn’t want to take any chances of something happening like it did the last time.

Yesterday Lynn sends out a follow up email mentioning this very thing, which she indicates that she herself had missed. And she had a link to her blog so that we could all read more about it. I decided to go there, and saw how some people had commented on the topic. I also noticed that Joel himself has joined in the fray, which I think is kind of neat because one wouldn’t expect a big time internet marketer to pop onto someone else’s blog to defend himself.

Still, he’s having to defend himself, and he’s taking a lot of heat because of the way he’s set this thing up. And I’m kind of surprised by it; not that people are complaining, but that this interaction keeps occurring, and that someone who’s supposedly as savvy as Joel wouldn’t just think about pulling that particular “offer” after seeing how many people are angry about it. Of course he has a defenders, people who have purchased other products and services from him, but they’re in the minority, and they’re also missing the part.

People don’t like add-ons that could possibly cost them money later on, especially when they don’t know about it. We don’t mind joining membership sites, but we really like it to be our choice. Also, the sales page is extremely long, and if you’re not someone who regularly reads all of the copy on pages like that, you’d have missed it because it was almost all the way at the bottom, the very last thing mentioned as a “giveaway”. It’s not in small print, but it might as well have been.

So, even the big boys make a misstep every once in awhile; I feel a little bit better this evening.

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i talked to someone at Joel’s office today.

He mails you his new newsletter, plus a bonus CD, plus an free membership in a new network of marketers.

All this before you’re billed.

The nesletter comes with a reminder stuck to the front of it that it is a TRIAL OFFER and you will be billed if you don’t cancel.

This is going above and beyond to make
the continuity program clear.

I KNEW there was some backend when i saw the ebook was marked down 90%…
Then I read the explanation on the sales page.

Maybe you should read the page…that’s why it’s there.

April 18th, 2008 | 9:17 PM

Thanks for the comment, Tim. Of course, since I know you read my post, then you know that I, indeed, did read the entire page. I’m sure that was kind of an oversight in your post here, but that’s okay; we all miss something.

And, strangely enough, it would seem that I’m in the majority on this particular topic, based on the responses on Ms. Terry’s blog. And, being a minority in America, it feels pretty nice.

April 18th, 2008 | 9:27 PM