Posted by Mitch Mitchell on Nov 19, 2008
I must be the worst promoter in the world. I just realized that I’ve never really talked about one book that’s more special to me than any other book I’ve ever come into contact with.
That would be a book called Embrace The Lead – Strategies for Management in the 21st Century. Why is this book so special? Because I wrote it; yup, I’m a published author. Of course, I’ve mentioned it briefly in the past, especially when I wrote a post on how to publish a book. See, it’s self published, but I have an ISBN number, which means I’m considered as much of a publisher as the big boys, and thus I could sell my book on Amazon or Barnes & Noble if I so chose to.
Anyway, let me talk a little bit about my book. It’s a book on leadership and management, and in it I discuss the state of business, employees, and management in today’s working environment. Let’s face the fact that no one is buying the old story about your place of employment being a “family” anymore. The challenges for employers thus has gotten tougher. But it was always relatively tough to begin with, because one thing companies almost never invest in is leadership and management training for their managers and supervisors. Everyone has reported to someone without the skills for the role, even if they had supreme skills to do the task at hand. In today’s world, bad managers have it even harder because today’s employees aren’t going to stick around in fear of not being able to get another job. Even now, in a bad economy, most employees will look for something else and be gone in a heartbreak because they know they can’t trust companies anymore. And without managers who are also good leaders, there’s nothing encouraging them to stay.
So, in the book I talk about today’s employees; why managers may be like they are; give a breakdown on different employee types; and discuss tips on criteria for becoming a good manager. For anyone who is in a leadership position at their company, or for anyone who’s thinking about it, this book is for you, from someone who’s been there. Oh yeah, did I happen to mention before that I also do leadership and management training, as well as executive coaching? Why yes, in my post on About pages, which was one of my most popular posts at the time.
Anyway, if you’re interested in learning more about my book Embrace The Lead – Strategies for Management in the 21st Century, click on the link to see more, including some testimonials. I also sell it in two versions; the ebook, and the soft cover, which, if you ask me nicely, I’ll even autograph for you when I send it to you. Now, how many other folks are you going to be reading today who’ve written a full book, and not just an ebook? 🙂