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Time for a rant of sorts. Once again today, on another blog, I came across a statement that just made the hairs on the back of my neck rise up. Okay, it was on Dennis’ blog, a comment someone wrote on one of his topics, to whit:
“remember to put nofollow in them though, keywordrank might suffer otherwize.”
Spelling errors notwithstanding, I am so tired of reading things like this in general, talk about worrying about losing keyword rank, page rank, ‘link juice’, etc. I’m not tired of hearing about it because I see it everywhere; I’m tired of reading about it because none of it is true. Rather, let’s not go out on a limb and say it’s not true; it’s not legitimate enough stuff for anyone to worry about. Yes, I like that better. But I can’t make a statement like that without following it up, so let’s take a good look at it all.
First, let’s look at that particular comment above. Keyword rank is an invalid term; I think what the writer was trying to say is that if you use keyword links and don’t make the “nofollow” that those keyword links will suffer. It’s not true. No one suffers anything from using links within their content, especially if those links help validate the keyword phrases one is hoping to use in their article. As a matter of fact, links highlighting keyword phrases are strong, even if they’re not internal links.
Second, it was a misstatement because that wasn’t the topic of Dennis’ article to begin with. I’ll just say that it was related to looking at what kind of ads might be more recommended, banner ads or text link ads within content. Since Dennis didn’t mention it, I didn’t take his question to mean paid for text links; I took it to mean having affiliate programs that might work as links within the content, such as a link to hard drives if he was talking about hard drives. He might have even been talking about some of the affiliate programs such as Kontera that add links to one’s site.
On the first point, if you add your own links to your content to take someone to a product, that won’t get you into any trouble on your blog. That’s not considered a paid link, per se; I got that from Matt Cutts blog, though I can’t tell you right now which post, as he has so many. Now, if your entire article was filled with these links every step of the way, Google might not appreciate that, but even so, that won’t get you into trouble either. They do know, however, which sites might be paying for links, and if they find those, you might get into some trouble. Or you might not; Google goes looking for overt sales links. They’re not looking for everyone, and certainly not looking at every blog in the world; there’s over 90 million blogs at this juncture. What you don’t do is flaunt paid links in their faces, and of course you don’t irritate someone to the point that they turn into the “link police” and out you.
Moving on, this term “link juice”. How many folks remember my post on January 1st where I did my study of page rank and SEO? I’m thinking that, based on my own study, this thing about losing page rank because of too many links has been outed as invalid. As a matter of fact, SEO practices in general believe that the more related links, the better your website will perform, especially if you can figure out internal linking better. So, having 5 or 500 comments on your blog, dofollow comments at that, don’t hurt you at all.
Now, let’s talk about page rank; what, again? I talked about it when I wrote about “dofollow” blogs, and of course I’ve mentioned it often in passing on other posts. I did another little study, because, after all, I’m the researcher. I went to the all-knowing Google and put in “losing page rank”. You want to know what I found? Out of the top 300 links on Google, only 33 articles on the actual topic were written in 2008. The majority of the articles written on the subject were in 2005; isn’t that fascinating?
It says one of two things to me. One, not as many people really care as much about page rank anymore because, overall, it’s a dying topic. You know where the benefit of a high page rank is? It’s in advertisers who think that actually means something, and therefore want to pay you to place their ads on your site. It’s not in visitors; you don’t get more visitors from having a high page rank. If you get a lot of visitors you’ll have the possibility of obtaining a high page rank, but not the other way around. So, it’s more important, for a blog at least, to write good content, write posts that people want to read on topics they care about, and have a few SEO techniques such as good titles and description tags to help people know what you’re writing about.
Two, overall concern about page rank is dying, mainly because those in the know realize just what I said; page rank and visitors aren’t necessarily tied in with each other. Our friend Sire, who lost his page rank because he writes paid reviews (yes, that will lose you page rank, because it’s easy to track), certainly hasn’t lost visitors to his blog because of it. Last I saw, he had one post that had almost 80 comments, I believe. Our friend Dennis, whom I mentioned above, has a page rank of 3 on that particular blog, but one of his posts, which has received 123 comments, still doesn’t have a page rank associated with it. I’m betting Dennis isn’t crying over that page not being ranked; are you, Dennis?
Anyway, it’s time to bring this rant to a close. Here’s the thing, folks. It’s not about page rank or losing “link juice” or dofollow or nofollow. It’s about finding ways of writing content, or doing some other things that will bring people to your blogs, some of which I talked about when I gave my December statistics, or finding ways of using SEO to bring people to your websites. Worrying about dofollow, link juice, page rank or most of the other ranks means nothing. The one that means the most, at least to me, is how many visitors are you getting, and how many people are subscribed to your feed in some fashion. Everything else; you’re wasting your time worrying about a lot of nothing.
Thanks Dennis, for letting me use you like this; take it out of some of that Scratch Bank love I gave you. 🙂