Does Your Profile Or Niche Turn Some People Away?
Posted by Mitch Mitchell on Jan 19, 2011
I have to admit that it was tough coming up with a title for this post. Writing posts are never a problem for me; titles… well, I wrote a long time ago about trying to come up with a title for my book. So, it’s not my strong point, yet it does convey the point I want to address today.
Are there certain describes niches that turn you off from even taking a look at the blog or website? Are there certain things a person will put into their profile on Twitter that will keep you from adding them? And are the perceptions you have for those things fair, legitimate, or at least honest?
Y’all know that I’m always going to be honest about what I talk about on this blog; after all, I’m sure my post last week on decluttering my online life will affect some people who might have thought about visiting this blog in the future, but it was truthful. So here’s some more honesty.
I won’t visit blogs that mention that they’re WAHM, or “work at home mom” blogs. The connotation with that is that those are blogs for other mothers only, certainly nothing for someone like me, and thus I just avoid them. Sometimes you don’t know, but when I do know I won’t visit them.
Now am I wrong? Well, it’s not 100%, but overall it seems that I’ve been correct in what I’d be interested in reading on those blogs. I gave it a shot early on, but found that I just wasn’t interested. It’s not that it’s such a bad thing though, not having me stop by. I also won’t read blogs on cars, shopping, shoes, religion, serious politics, et al. They’re things that I know I’m not interested in reading or talking about, and thus I avoid them.
I mentioned “religion” in that last paragraph. On Twitter, if someone found it was important enough for them to list their religion in their profile I’m not following them. I don’t believe in any religion, and I’ve found that those who really feel they’re serious about it aren’t reluctant to throw in a religious statement in the middle of any conversation. Frankly that irks me. A person wins a tournament and says “I want to thank God for allowing me to win”; did that mean God meant for the other person to lose? Should that person be thankful for losing?
Now am I wrong? No, I don’t think so. I’ve seen it happen more often than not from those people who put it on their Twitter profile, where they start quoting scripture and adding the chapter and verse of where they got it from. That type of thing prompts me to do something that’s somewhat catty and immature, and I don’t like that type of thing coming from me. I don’t mind people having their religion overall. I tend to think religion is responsible for both a lot of good and a lot of bad. I’d rather not be a party to it, and following my post talking about destressing my life, I just feel it’s best not to go there. Some of you know this line well: “Don’t start none, won’t be none.”
Still, it leads us to think about how we convey things up front that might affect whether someone wants to even give us a shot or not. For instance, Beverly has a site called Boomer Diva Nation, which targets baby boomer women 50 or older. Does it mean that there won’t be anything for people younger, or for males? Nope. Does it mean, however, that a lot of men probably aren’t going to check it out? Yup. I’ll admit that the only reason I ever checked it out was because we were talking on Twitter and I was curious. Any other time, I probably wouldn’t have given it a second thought.
Does that mean Beverly should change her focus? Not in the least. Does it mean she’s probably accepted that not every one will visit that site or look at those articles? I don’t really know; Bev will probably stop by to answer that one for herself.
But all of us end up doing the same thing with our blogs and websites. I write a blog on financial issues; do I really think everyone will stop by to take a look, especially if they’re not interested in the topic? Nope. Will I change its focus or its title just to attract visitors? Nope.
It was something I had to come to grips with with my business site on the bio page. There aren’t a lot of black people who do what I do in health care, and I thought that having my picture on my site would drive people away. Actually I still think it does, because I get way more visitors than I get people contacting me. But my dad said it was who I was, and I certainly couldn’t hide it forever, and wouldn’t it be better if people knew up front so that neither of us were shocked if we ever met in person? And thus my picture is on my business page; a shame that even in the 21st century that has to be a concern. And, oddly enough, I don’t have it on my SEO site About page; I’ll have to think about that.
I’m comfortable with the folks who visit my websites and my blogs, and I hope they’re comfortable as well. I hope everyone is comfortable with their websites and blogs and their presence online in general. However, it’s definitely something to think about, how you’re being perceived by your presentation and whether it’s what you hope to project. Are you comfortable? What would Yoda say?