Posted by Mitch Mitchell on Apr 23, 2015
I come across many people who tell me they don’t know how to write. I point out to many of them that they got through school, some of them through college, and I know they had to do a lot of writing then because I had to do a lot of writing. Many people don’t see that as the same thing; oh really?
In school, you had to write to get grades good enough to pass. In business, you have to write well enough to try to get more customers. It may not be a blog post. It might be a short ad or a long ad. It might be a radio commercial. It might even be a flyer that you put on the wall of your own establishment. Everyone knows how to write something, and had to write something in the past; it’s inevitable.
What’s happened is that not everyone knows how to write well. Not as many people seem to pay attention to either spelling or grammar. I see errors of omission on a consistent basis and it’s shocking. If this was someone writing a letter to their friend, then there’s no problem. But is this the type of thing you want your customers to see? I think not.
There are basically two things that can be done to help correct writing issues. One is to hire someone else to do your writing for you. The other is to pay more attention to what’s being written.
For instance, with today’s computers and programs, almost everyone gets notified when a word has been misspelled by some kind of squiggly line. All one has to do is right-click on the word and see what choices are being given for correction.
When it comes to grammar, Microsoft Word has a couple of settings to help check for grammar, but the recommendations sometimes seem a bit stiff. Instead, what I find useful here and there is to read what I’ve written out loud; your ears will almost always hear something that doesn’t sound right.
I know I said 2 things but I’m going to add a third thing; giving more unexpected value! 🙂
The third thing is knowing what you’re writing about. For instance, there are tons of “make money blogging” blogs online but few of them actually make much money. To me, those people have no idea what they’re talking about. If they only talked about what they’ve tried and what didn’t work, like I did when I did my 6-part series some years ago about all the affiliate programs I was on, I’d give them more credence.
If you know your topic and can write about it, then you’re probably going to be pretty good, grammar and spelling notwithstanding. If you know how to tell a story you’ll be fabulous.
Sometimes all it takes is a little bit of time to get things right. Everyone doesn’t have to write like a pro; all anyone really asks for is that you write to be understood. If you’re in business, you have to remember that your words represent your competence in someone else’s eyes. If not, then do your best and your readers will feel it.