Do We Hate Marketing So Much That,…
Posted by Mitch Mitchell on Jul 13, 2009
I recently watched an interesting video from John Chow called How I Make $40,000 a Month From a Blog. It was pretty neat, as he explained how he makes his money. One can’t be mad at him for making money, and though he states he makes it all from blogging, it seems there’s a lot more involved than him just blogging. It’s about an hour, and I encourage y’all to check it out.
Anyway, he talked about a few things he does that, I have to admit, irritate me when I visit his site. I’m not one of those people who hates ads, but I do hate popups, popunders, and now these things that end up on top or on the bottom or sometimes both on these pages, that you have to close to see more of the content.
One of the people there asked him about it, and he said that since he added all those things he’s converted more people and gotten them to give him their email addresses than he had before. When asked if he was worried about losing visitors, he not only said no, but he said “if they’re not really buyers, and I’m trying to make money, why would I worry about them?”
It’s an interesting point, and I’ll say now that I might have missed a word or two there, but that’s pretty much what he said. He’s not saying he doesn’t care about his readers; he’s saying he cares more about buyers.
It’s interesting because many of us are looking at finding different ways to make more money online in some fashion, and I’m not sure all of us have the stomach to do it in the way that will make us some serious money. Some of you may remember when I wrote a post asking if we can stomach sales, and I know for myself that I haven’t had the stomach for it across the board.
Sometimes, it does take that big decision as to what we’re here for, the fun, or the money making part. How bad do we want it, or need it? And, just because someone else wants it and needs it, is it fair to castigate them for it? I don’t hate on anyone who makes money; I want my own money. What I wonder is whether some folks go too far in making that money. We’ve discussed how some internet marketers seem to send us 2 or 3 sales letters a day, but that’s not the majority of them. We always have the right to unsubscribe, but do we have the right to hate the way they’re making their money, especially if it’s legal? Is there one of us who thinks these guys, who aren’t spammers because we did give them our information, are worse than the banks and credit card people, who put us into the financial mess we’re presently in?
Just something else to think about as we contemplate our money-making selves.