Creative Content Marketing
Posted by Mitch Mitchell on May 17, 2009
First, today is my 12th wedding anniversary, so I give my wife a shout out for that, even though she never reads this blog. Oh well,…
Second, I came across this blog post on Copyblogger via someone on Twitter. It’s called 49 Creative Ways You Can Profit From Content Marketing, and I found it interesting enough that I wanted to comment on it here. Hey, that’s one way to find ideas for blog posts, right?
I tried to figure out how to write about this one without copying any of the things on that site, but I also didn’t want to go through 49 different points and answer each one specifically. So, I thought I’d just pick and choose which ones I thought were the most interesting to comment on; I hope you go to the post and read the entire thing for yourself afterwards, though.
Point #3 is interesting: “Write a special report or white paper that addresses a thorny problem in an interesting way.” It slightly touches on my post about writing for others in that it still means you have to come up with an idea on what to write about, and then decide if you can put together enough words to reach your objective. White papers are interesting because they have no real length that they have to be, but it seems that most of them are at least more than four pages, so you’re not just tossing a few paragraphs together and moving on with business. Still, it’s a pretty good idea if you can first figure out what’s bothering a lot of people, then solve it. If you can’t come up with lots of words, at least you have a blog post.
I’ve been thinking about point #8, “Build a membership web site that is a profitable business in and of itself, for awhile now. Mainly for my business blog, as it pertains to older newsletters I’ve written that my newer subscribers have never seen, and thus have never seen any of the previous newsletters. It’s the only real content of which I have lots of, can always add more to, including audio and video at some point.
Number 11, “Build a Facebook page (separate from your personal profile) that gives you another platform for interaction with your customers“, is something I thought about for a minute, then decided to discard. Most of those types of pages are known as “fan” pages, and they’re created by the person who wants people to be fans of theirs. Just just seems, well, narcissistic to me, so I just can’t do it. Now, if someone wants to take up the mantle and create one for me,…
Number 12, “Compile your best 100 blog posts into a physical book. It worked for Godin, and it can work for you“, is intriguing, because I’ve thought about doing this with some of my old newsletters, and if I go back through some of my blog posts on my business blog, I think they might make a nice little book, as Godin’s books are usually quite short. All about creating products, right?
How many times have Pater and I preached #23, “Your comments on other people’s blogs are content. Treat them that way. Be original, relevant and interesting?” The last time I wrote about it was just over a month ago, in my post Top Three Do’s And Don’ts.
And, of course, this one, #34. “Review everything. Books, blogs, newsletters, tools, physical products, information products“, is a cornerstone of this blog, although more geared towards internet stuff than the others.
Take a look at the other post to see which things you feel are more important than what I’ve posted here.