Wow, something’s different around here today. I can’t quite put my finger on it; can you? Maybe you can, and maybe I can, but I have a story to tell, a story with a lesson of sorts, and we’ll come back to this.

A few days ago, I went to a guy’s blog based on a link that was shared on Google Plus. I thought it was a pretty good article, but since it was a Disqus blog I knew I wasn’t going to comment on it. But I wanted to share it on Twitter because I thought it deserved some press.

Only I couldn’t do it. I couldn’t find a button to share it on Twitter and I couldn’t find this Twitter button with his Twitter account name on it. Since I knew him I went to Twitter and found it, and I did the copy and paste thing for the link to give him some love.

Eventually he saw it, and when he wrote me back he said that there was a Twitter image on the page and that I’d just missed it. So I went back to the page and I looked around, and I did finally see it. And it was pretty large as well. Thing is, it was gray, and so were the images for some other accounts he could connect to. I still never found an article sharing button on the site, but it might have been there.

Sometimes many of us get creative and do something that throws everyone else off. I mean, let’s face it; we’re used to the blue Twitter bird or the blue Twitter “t”. We’re used to the Google+ button being red. We’re used to the little LinkedIn box being blue. If you decide to get creative and shake things up, it could disorient your visitors. If visitors don’t see things where they expect to see them you could lose sales or business. You could lose the opportunities of someone sharing your information with others, which helps spread your influence.

Goodness, what will people think about this particular post? Who expects a black background in the middle of all that white space? In this case I think I’m okay, but I hope the point has been made. At least I didn’t leave it with red letters; I actually wanted that but when I looked at it my eyes hurt. See, I do care about you, the readers. 😉
 

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