Posted by Mitch Mitchell on Aug 2, 2012
A recommendation I see all the time by people who proclaim to teach you how to increase traffic to your blog and to get juice for your blog is through commenting; that part is actually correct. The second half of that recommendation is to only comment on blogs that talk about the same thing your blog talks about, with the expectation that people will see that who are already interested in your topic and they’ll pop over.
That sounds great in theory but I’m here to tell you that it’s kind of a fallacy in more ways than one. Yes, I’ve done an experiment and I’m here to give you some shocking results. It’s been awhile since I’ve done a research project, but at least I got paid for this one.
Let me explain. I was paid by someone to go out and visit blogs in a certain niche and then write comments under his name. This is a client for whom I’ve done work for 3 years and he’s a good guy, and of course I got paid well for it. Y’all know I’m not one of those types that will only write one line either. Since I knew his topic really well I knew that I could write comments that made sense and were on point with the niche, which is real estate.
The experiment was to write 50 comments on real estate related blogs. I could deviate as long as the topic was real estate in some fashion, which included legal and finance blogs. It took me 3 days to get this done, mainly because many sites weren’t really blogs, and some blogs didn’t accept comments. Some were only highlights of property as well; nothing to say there. I used the “blog” search feature of Google to find these blogs.
What happened? Out of 50 comments, my comment showed up 29 times; that’s it. Out of those 21 times the comment didn’t show up, 16 times no comments showed up at all, which either means no one else commented or the writer didn’t approve anyone’s comments.
Out of the 29 times that the comment I left showed up, it got a response only twice; yup, that’s it. On only 4 blogs total was there use of CommentLuv. And on one of the blogs that my comment got a comment, the guy asked a question, which I responded to and that guy responded to that comment as well.
So, what do we assume? Are these people typical bloggers, in that they don’t know what some of us consider as the rules of blogging in responding to comments? Do these people only write and not really monitor the blogs, and thus never approve any of the comments? Do these people not want someone from the same industry in their space, taking away from what they’re trying to do? Are they, in essence, blog sculpting, or just making sure their advertising is the only one, blog or not?
In the past I’ve been the lone voice that’s said commenting only on blogs whose niche or topic is the same as yours doesn’t always work. I tried in the past commenting only on leadership blogs using my business blog link and found that many of those blogs never approved my comments either, and some didn’t approve any comments. Isn’t that a strange thing to discover when it’s a business blog, and you’d think that those people would have been taught that engagement is what they’re shooting for if their blog says it’s accepting comments, unlike what Seth Godin does, which is to not accept comments at all? At least when I comment on SEO blogs and use that business blog’s account those people always respond; that’s an industry that knows better, right?
Of course, me being me, I have a secondary reason for writing this particular post. I know there are a lot of people who monitor their comments for more than just content. There are some folks who delete links from sites whose niche doesn’t correspond with their own. They do that to stay in keeping with what they believe the search engines like and don’t like. I’m not sure how true all that is, and it’s hard to discount that as working or not.
I have to say that it’s rare for me to delete links from legitimate comments, though I have done it. If there’s a link going back to something I totally disagree with I will remove the link and the “love” if you will. But most of those links come from spammers and thus it’s an easy call; that’s why it’s rare that someone who really cares writes a comment and represents something that might be sleazy or salacious or something that just irks me to no end, like “payday loans”. I don’t care where you’re coming from otherwise; if you have something to share and it’s not stupid, use your link, get your love, and hopefully you’ll come back. Who knows, we might work together in some fashion one day; that would be nice as well.
If you’ve been waiting to comment only on specific types of blogs, stop. If you feel like commenting, whether it’s highly ranked or in your niche, do it. Reciprocity works in many different ways, and you never know when you’ll meet a friend.