After months of my friend Sire beating me up about it, I’ve finally decided to sign up with Chitika. Chitika is another PPC (pay-per-click) advertising company along the lines of Adsense and Widget Bucks, but there’s a difference, which I’ll get to in a couple of minutes.

Signing up is fairly easy to do. You put in all of your demographic information, along with a preferred username and password, and make the determination of how you want to get paid. Then you hit the button, and you’ll get an email where you click the link to activate your account.

The next step is to pick the type of ad you want to display, and select the colors. Oddly enough, you’ll have two options, which I thought was odd until I read it a little bit better. I’ll start with option two, which gives you the opportunity to select an alternate link or product to advertise instead of their offering. They do that because of option one, which states that if you select it, the only people who will see the ad are people who come to your site via a search engine. Yup, that means if you’re a regular reader and therefore visit the site any other way, you’ll never see the regular Chitika ads, but anyone who might find you via a search engine will. The idea is that people who come to you via a search engine represents targeted traffic, and their advertisers will pay a higher rate for targeted traffic. At the same time, your normal visitors won’t have to be subjected to the ads. One other odd thing is that, as long as I’m considered as logged into my account, I’ll never see any of those ads either; weird, right?

Of course, that doesn’t mean one can’t represent them with affiliate tags, which I’ve done over there to the left. I didn’t read how much I could get if anyone signs up after clicking on the button; truthfully, I haven’t really paid much attention to any of the affiliate ads as far as how much I could get paid, which I now have to admit is a little strange for someone who’s usually as anal as I can be about these types of things. I guess I figure if any of them make money, I’ve done fairly wel.

So, we’ll see how it goes on the blog. Sire states that Chitika brings in more money on his blog than Adsense; I guess another test will tell the tale, but, since this blog brings in almost no Adsense money, it might not be a fair fight.

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