Chitika Changes Its Ads Format
Posted by Mitch on Feb 12, 2009
If you look low enough on the left side, you’ll notice there’s a new Chitika ad at the tail end of that side. Though I hadn’t announced it, after I gave my January statistics, I had decided to remove Chitika from my blog because, well, I only made 11 cents, and it was taking up valuable space that I could use for something else.
The thing about Chitika is that it wasn’t meant for regular visitors to the blog at all. Rather, it was only for people who came to your blog via a search engine. Sure, I also had one of their affiliate banner ads on here, but I wasn’t quite feeling like giving that much love to something that wasn’t working, or at least where the payouts weren’t all that high. And, the clean out came around the same time that Shopping Ads dropped me from their marketing group.
So, why is something back? Yesterday, out of the blue, I got an email from them saying that they had noticed I wasn’t using their ads anymore, which was true, and hoped to get me back by offering two new things. One, for awhile, they’re going to pay double on any money that’s generated through their ads; hey, maybe I can make 22 cents this month, eh? Two, they now offer ads that will be visible to everyone, and those ads will rotate products so that the same things won’t be showing up time after time. For instance, I just checked three times, and on one of those pages there are ads for iPods (I bet I’m the only person left to not have one), on another there were ads for Canon cameras, and on the final one were ads for the new Amazon Kindle, which is an ebook reader that I’ve been hearing some pretty good things about.
So, it’s another test for this blog, but I’m hedging my bet by keeping it nearer the bottom that moving it up into what I consider as valuable space. I’m also thinking that it might be time to write more posts about some of the affiliate programs I’m a part of, like this one for Things You Never Knew Existed, which I wrote back in December of 2007. I would probably write a bit more than that one, as it was pretty early into the history of this blog. If you take a look, let me know what you think about the prospect.
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February 12th, 2009 at 11:50 PM
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Mitch Reply:
May 5th, 2009 at 6:19 PM
The reality, though, is that fewer people are seeing those ads, so they may not be doing what they purport to be doing.
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Ain’t I a stinker?
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Maybe you should think about putting one at the top and see what happens. Rotate them by the month and see if one does better than the others.
I have my Goggle ads at the top of my Disney website and it generates enough to cover running the site and some paid promotions. On other pages, I have rotating ads in the same location and in the sidebar. All show where a person would see them when first opening a page on the site.
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February 13th, 2009 at 7:10 PM
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Mitch Reply:
February 13th, 2009 at 7:10 PM
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I am not sure where you were placing your Chitika ads in the past, but you probably won’t do very well keeping at the bottom left of your site. It’s a very ineffective location. Just like a couple of your readers said above, you should try using it higher and see if that works better.
Feel free to email me if you have any questions!
Best,
Karla Escolas – Chitika, Inc.
karla(at)chitika(dot)com
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February 13th, 2009 at 7:12 PM
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I think I have success with Google is because my site has a well-defined niche and people coming there are more apt to click the ads because they are all about the same niche.
This blog is very general in topics so probably your specific products are more suited to your audience. Do you get better results in your niche sites with ads such as these?
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February 16th, 2009 at 9:19 AM
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