Charging For Advertising
Posted by Mitch Mitchell on May 1, 2010
In my last post I talked about how, suddenly it seems that my word is gold in some fashion, at least for my other two blogs anyway. Well, what’s also now happening is that I’m getting a lot of requests to put some kind of advertising on the main page of my finance blog, Top Finance Blog. This has presented somewhat of a conundrum, so I thought I’d express my thoughts in public here, in case someone wanted to jump in and offer alternative advice. You might have to take a quick look over there to offer advice on this.
First, I’m now hesitant to allow any text advertising on the blog. It’s not because I had it on this blog and it lost its page rank. It’s mainly because even back then on this blog it seemed out of place. I mean, I have other text links, but they’re associated with the blog itself or my own businesses. I consider a blogroll as being associated with the blog. The text link, though; I personally can’t figure out how it fits into the scheme of things, and I don’t want to go that route at all.
That means, second (I always figure there should be a “second” if there’s a “first”), the only thing left is a banner ad of some type. I don’t have a problem with a banner ad, because those I already have on the blog. I’m telling everyone that the largest it can be is 200×200, since that fits a side panel; I don’t see myself popping anyone else’s 468×68 banner ad into any of those posts, and I’m only running that type of ad at the top of each individual post through Commission Junction.
What I’ve been offering is to run banner ads at $10 a month. One guy said it was too high, others haven’t commented yet. I don’t think it’s too high at all; matter of fact, I’m wondering if it’s kind of low. I’ve also said the banner ads would be nofollow; I don’t think they like that either, but that’s my prerogative, right?
At the same time, though I’ve made the offer, I’d also have to figure out where I’d put it. Too high and it messes up the seemingly balanced site if people go from the main page to one of the articles. Too low and the advertiser might feel like they’re not getting their money’s worth, no matter what I charge.
Also, there’s the thing about relevance and location. I have a lot of UK companies wanting to advertise on the site, but I’ve stuck with American only. My thought is that most of my readers of that blog are from the United States, and I don’t want to intentionally be sending them to the UK for something they might want, then find out they can’t use it here. And relevance to finance is important as well; I’ve outright turned down products such as medical equipment because it’s not a medical blog of any sort, even if I do comment on medical finances and, of course, health care reform.
What are your thoughts on this issue? Am I being too tough or too lenient, and would you care about text ads, relevance, or location?