Thomas Quinn was the former CEO of Community General Hospital in Syracuse, NY. For 4 years he had a personal blog where he talked about community developments his hospital was a part of, highlighted positive things employees and physicians did, and talked about philosophical and health care issues such as compassion. I always enjoyed reading it, especially since it was a local hospital, and I liked knowing what was going on.
When he was needed the most was the final year he was CEO, which was also the final year that the hospital was a standalone, before it merged with University Hospital. While many hospital executives might have tried to keep the news quiet for fear of what the community might think about them, Quinn was front and center in talking about what was going on with the merger, with the unions, about the employees and how they were trying to save all jobs, and of course with his personal thoughts about why the hospital needed to move in this direction.
When the merger was complete he wrote his final post and moved on, but many people who followed his blog thanked him for keeping them in the loop; communities with hospitals feel a very close connection to them, and though I’d only visited this particular hospital a few times it felt like a local piece of history was going away.
While there have been reports of more corporate CEOs stepping away from blogging, it’s interesting to see the names of people who are blogging these days. Many believe that CEOs can bring a different perspective to their businesses and industries, especially in today’s world where many people believe top executives in many companies are heartless monsters who only care about how much money they and their companies can make. Some of those names include: Bill Marriott, Marriott International; Mike Critelli, Pitney Bowes; Mark Cuban, Landmark Theaters and the Dallas Mavericks; and John Mackey, Whole Foods (although he shares his thoughts along with other company employees).
CEO blogs are very popular, especially for big name companies. They drive traffic to the blog, which means traffic to the site. The more traffic the site gets, the better it ranks in search engines, although many of these people probably aren’t worried about that aspect of business. After all, their companies are already well known, but having CEOs blogging about their business and sharing their thoughts brings a different perspective to the company that the masses seem to love.
What many of you probably don’t know is that I’m a CEO who blogs. I might be self employed but I’m also incorporated, and officially my corporate blog is called Mitch’s Blog. I started blogging based on something I read by Chris Pirillo, who’s also the CEO of Lockergnome.
I think it’s great having CEOs blogging, but blogging isn’t just for CEOs. If you’re hoping to establish a presence online to market products, services or yourself, you really need to be blogging. Even though it can take some time to put articles together, it’s the most cost effective type of marketing you can do for yourself, and it’s relatively easy to promote. Not that he needs any push from me, but most of you who read this blog already know about Ryan Biddulph of Blogging From Paradise; he’s made a pretty good living all started by his massive blogging output, even if I still can’t figure out how to pronounce his name. lol
Here’s a few more CEOs or famous names you might know of who blog:
Richard Branson, Virgin Group
Craig Newmark, Craigslist
Caterina Fake, Flickr
Reid Hoffman, the co-founder and executive chairman of LinkedIn
If these folk can blog, why aren’t you blogging?