Category Archives: Social Media

How Are You Using Social Media For Promotion?

In my previous post, I asked Are You Using Social Media For Promotion? This time around, I’m asking how people use it, and I’m going to tell how I’ve been using some of it.


First, let’s start with Twitter. Since I signed up with Twitter, the number of visitors has gone up. I know it’s because every post I write on all my blogs shows up on Twitter.

But that’s not nearly enough. What I do with Twitter is participate in the full process. That means I talk to other people. I retweet what other people post or say that I feel is pretty good. I post news articles I like that I want to share with people, even if it’s political. I post people’s blog posts that I like to Twitter, though most people don’t know it. Every once in awhile, I promote something I do, like writing or executive coaching. Also, every once in awhile I post that I’m holding “office hours,” although to date no one has taken me up on a visit during that time.

I figure when there’s really nothing to say, it’s time to share something that’s caught my interest at the time; it’s amazing who will respond to certain things at certain times. I even got to participate in what’s known as a TweetUp, which means I met people in person, twice I might add, through Twitter. And I ask people to follow me on Twitter, which of course helps me reach even more people, though I’m not making a large grab at followers. All organic; that works best for me. Now, if you’d like to follow me, you can click on the link above, or click on the bird to the right.

Through Twitter, I’ve gotten many interviews, one of which ended up in the newspaper, and some I’ve shared here and on my business blog. I’ve met some very interesting people, including Guy Kawasaki, who, because of our association, listed my business blog on his Alltop site under “leadership”; that was pretty cool. And I’ve learned some things as well; there really are a lot of smart people on Twitter, once you work your way through the noise.

Next, LinkedIn. Years ago, I couldn’t quite figure out how to use it. Back then, they didn’t have groups like they do now. Eventually they did start something, but it’s really only taken off in the last year. I’ve fully gotten myself into the LinkedIn experience also. My profile is totally complete, including an image. I belong to 10 groups at this juncture. I have 159 direct connections, which supposedly means I’m within range of tens of thousands of other people through a direct connection with some of these folks; freaky. I’ve had 21 people recommend me for something, which is pretty neat, as I’ve also recommended some people. The groups thing has really been interesting because it allows me to engage in business conversations with people around the world. I’ve even had the opportunity to meet two or three people in person through LinkedIn; wild! If you click on that link above, you should be taken to my LinkedIn profile page.

Next, Ryze. At one time Ryze was the premiere place to be, but it lost its way when the powers that be stopped updating things and listening to its members. I had a lot of business connections there through the years, some of whom I’m still in contact with, but they just fell off the wagon. Every once in awhile I still avail myself of their advertising area, just to get a backlink to something, but it’s rare. Of course, the best thing about Ryze is that it lets you set up your own homepage in any manner you’d like to, and that’s really the coolest thing of any of the social media sites I belong to. If you click on the link above, it might let you go to my page without joining, but I can’t guarantee that.

Facebook is an interesting animal. I’ve tried to mainly do business things there, but man, it’s just hard to do. I don’t participate in a lot of the goofy stuff, but I do play two versions of Scrabble there. And I talk to people, mainly individually through the feeds that pop up in your news feed area. I’ve met some great people there, and I’ve been reintroduced to old friends, and I mean people from college and high school; that’s always pretty neat as well. I set up two groups, neither one of them actually business groups, but neither does all that well. I’ve given thought to creating a fan page, but I hate joining them myself, so I feel like that would be hypocritical of me to do it. But I know I’m missing out on a great marketing tool, so I have to think about it some more. Once again, I think if you click on the link it’ll take you to my Facebook profile page.

Quick hitters on the rest, since this is getting fairly long. Obviously I blog, and I talked briefly about that in the last one. I use instant messaging, though not as often as I used to. I’m signed up with 8 forums, but I visit one way more than the others. But on each forum, I have a signature line of some sort, driving people to either a couple of blogs or a couple of websites. It’s about backlinks and SEO, but forums are also about participating and talking to people. All of it is a process for publicity, which I talked about recently also.

I think that’s enough. You’ve seen what I do; now, how are you using social media for promotion?

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Are You Using Social Media For Promotion?

This is the first of a two part series on social media. The first article is asking if you’re using social media to promote yourself, whatever that “self” is supposed to be. The second article will be asking how are you doing it, and it’ll be more than just asking which sites you’re going to. Of course I’ll be telling some of my stuff also, but with the opening, I now give myself a place to do an internal link once I’ve written both posts. Method to the madness; and so we begin.

imagekind

By now, everyone should know what I mean by social media, but I’m not going to take any chances. Social media is where people have the opportunity to interact with each other within a controlled environment of some type. Actually, back in the day, we used bulletin board systems to talk to each other, and in many ways that was the earliest bit of social media out there. Then we had early chat rooms, and Usenet, which was a lot of fun initially.

The problems were interesting back then. You could only spend 30 minutes to an hour on bulletin board systems before you got kicked off. Chat rooms weren’t close to being private, and one night I tried talking to over 30 people at the same time for almost 2 hours; never did that again. Usenet was interesting, but sometimes it took too long, got strangely heated, you’d see posts in multiple groups, and eventually it got taken over by pornographers and spammers.

Today’s social media seems to be more social, strange at that sounds. Instant messaging is more personal. Websites such as LinkedIn, Facebook and Ryze can be more personal, with options of being more participatory. Second Life actually allows you to be something else entirely different. And Twitter is instantaneous gratification if you want it, and that actually works best if you care to build up relationships. To a degree, blogging in today’s world is also a form of social media, because fewer people are using blogs as diaries, instead either talking about issues, points of views, or selling something such as products or their business knowledge. And of course there are forums I also belong to.

I participate in all of the above except Second Life. There were other sites I had joined, but none of them really did anything for me. Even Ryze isn’t doing much for me these days, as I’ve cut back from my high ever of 11 groups to only one. However, the other sites are doing some interesting things for me, as long as I’m participating in some of the processes that I’m being afforded.

Now, can I say I’ve made any money from any of them just yet? Not definitely, that’s for sure. Well, I’ve made a little bit from blogging, so I do have to throw that in there. I got a speaking engagement once because of my business blog. Two of my blogs have generated a little bit of Adsense money, and this blog actually got a sale of a CJ product once. And I negotiated a writing assignment with a couple of people through IM (instant messaging for the uninitiated), which means I made money there also. And Digital Point forum has garnered me a few clients that I still have as far as writing goes.

As for promotion, Twitter has gotten me quite a few interviews. Both my business blog and this one got me other interviews. Though this blog lost its PR (page rank), it’s still looking pretty good on Alexa, though I still want to crack that 100,000 number one of these days. I mentioned all those followers on Twitter, and I’ve talked to many of those people, including Guy Kawasaki, whose book I helped edit, then got a signed copy of.

And I continue to try to figure out more ways I can use these different social media opportunities. So, I ask once more; are you using social media for promotion?
 

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Why Are Facebook Groups So Lame?

I’m a member of a local Chamber of Commerce. Once a month it has breakfast networking, usually at one of the Chamber member businesses. Once a month it has a lunch networking, moving around from a few different restaurants. Then every once in awhile it’s part of helping to host an after hours networking event, always at a Chamber members place, sometimes big, sometimes small.

I can’t say that I’m the master networker. I’m someone who won’t interrupt a conversation if there’s one going on, even if I know the people. If I don’t know them, I’m certainly not stepping into the middle of anything. Sometimes I know people who are there; something I don’t. It seems strange that there are times when I don’t know someone, especially since I’ve been a member 4 years now, and have been to enough of these things.

I’m starting to learn a few things, though. One, the breakfast networking events are, for the most part, useless. Yeah, every once in awhile I meet someone, but there’s no business I’m ever going to get out of it. Sometimes not very many people show up; that’s actually most of the time. The things officially start at 7:30, but people will trickle in until around 8:15 or so. I usually get to these things around 8AM; y’all know I don’t go to bed all that early. This doesn’t give much time for talking to anyone, but truthfully, I’m not much of a talker that early in the morning anyway.

Then it’s time for things to begin. The executive director talks for a bit, then everyone goes around saying their name and the name of their business. No one remembers anyone’s names; it’s kind of a waste if you ask me. Then the host gets at least 15 minutes to talk about themselves and their business; that’s fair. There’s always something to eat, but usually nothing I’ll eat, and something to drink, but nothing I’ll drink. I don’t think I’m going to any more of these.

The luncheons are pretty much the same. You get maybe 15 minutes to try to talk to someone before everything gets going. I’ve shown up early, only to realize that I might be alone because most people aren’t going to show up until around 15 minutes before the meal is served. Anyway, almost every lunch meeting, we end up going around the room introducing ourselves and the name of our business; no one remembers any of it. Then we have a presentation, and often it’s, well, a third class presentation. It’s not really anyone’s fault; not everyone is a professional speaker.

I also have a problem with most of the lunches. I can’t eat pasta or many carbs at lunch time because it puts me to sleep. I understand chicken is relatively inexpensive, but at every meal? I don’t eat the salad because there’s never a dressing I like. And dessert; rarely anything I’d eat (not that I’m supposed to be eating it, but if lunch is lousy at least have a good dessert). I’m considering not going to any more of these either; at $12 a shot, it seems like a terrible use of my time.

Where am I going with this as it relates to the title of this post? Facebook has tons of groups. If they don’t have at least 50,000 groups, I have no concept of how it works. There’s a group for almost anything your heart desires. Yet, for the most part, there’s no real conversation going on in any of them. I don’t always think it’s for a lack of trying; it’s just that people either want controversy, or they just want to lurk, or they join because they’re looking for something, not finding it, and moving on.

Right now I belong to 7 groups; two are groups I created. I used to belong to 13, but I killed the others. I’ve also joined groups, stayed a little while, then left. My reasoning is simple; no one was saying anything. And I don’t mean people were talking but saying nothing; I mean nothing at all.

Out of the groups I belong to now, there’s only one that has even a modicum of conversation, and it’s political. Almost everyone who’s joined the group believes in the same thing; that’s because those who don’t believe have been tossed out. It’s not that the group can’t handle people disagreeing; it’s that the group doesn’t want people coming in with an opposite point of view and suddenly going postal, which they have. They have their own group for that, so the moderator kicks them out. However, that leaves the rest of us without much to talk about all that often; that’s kind of a shame.

With my own groups, I have dismal participation. I’ve come up with enough discussion topics, but no one wants to say anything. I’ve posted links, and posted things on the wall, but without almost any response. It’s like I’m talking to myself; heck, I do that already in my own home, so I’m starting to think I don’t need to do that in public.

There’s this thing about some folks. They like to join stuff, but they don’t want to show themselves. It’s kind of like blogs. If you’re lucky, you have people who are reading your stuff on a consistent basis, but few of them write comments. But many people who don’t see any comments ever coming their way will stop writing entirely; that’s a shame, but it happens.

So, is it that the groups on Facebook are lame, the owners lame, the people who join lame, or am I just being unfair because I’m looking for something that’s just never going to happen? I do know this; I’m going to drop at least 3 groups I’m in now, and then we’ll see about the rest of them. Even my own groups; if no one’s really interested, then why keep it going?

Better uses of time; isn’t that what we all strive for?
 

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Lots Of Blather On Twitter

I know what some of you are thinking; another post on Twitter!

Well, I can’t help it. Twitter is growing fast, and it keeps popping up in the news. Last week there was an attack on Twitter and Facebook aimed at one individual in particular, and I didn’t write about that. This one, though, needs some conversation.

Tweet tweet!
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There was a study done stating that over 40% of all Twitter statements are “pointless babble;” their words, not mine. What the study did was examine 2,000 tweets over a two week period for these categories: News, Spam, Self-Promotion, Conversational, Pass-Along Value, Pointless Babble. Babble won, shockingly, because I’d have thought spam would have been the big winner here.

What’s also weird to think about is how they were able to select only 2,000 tweets out of a two-week period when there are probably tens of thousands of tweets every minute of the day. No, they don’t tell us this, which, along with the number that were examined, makes the study kind of suspect. Yeah, I know that’s how science supposedly does stuff, but that doesn’t mean these particular numbers are all that valid.

Since I’m on Twitter a lot, and see way more than 2,000 tweets a day (man, I feel silly writing that, but so be it), is following more than 1,300 people, and has almost 2,000 people following me, let me give my opinion on the topics above.

The majority of Twitter messages are spam. Everyone is selling something, or so it seems. Many of them are selling ways of making money on Twitter, which includes getting more followers on Twitter. That’s the biggest message that keeps going by, how to get more followers on Twitter.

Next is self promotion, and I’m a part of that one. Many people with blogs have links to their most recent blog posts showing up on Twitter. Many people also advertise their businesses or services in some fashion. Some overdo it; I’m not one of those.

Conversational and Pass-Along on Twitter value are pretty equal. Whereas there are many messages that get multiple retweets, conversations have to take place first. Probably every 10th message gets retweeted at least 5 to 10 times; there’s your equality.

Twitter Babble comes in fifth, but it’s odd. This is that 94% of people who join Twitter, talk a little bit, can’t figure out what to do, then leave. By sheer numbers I could see how the poll would think these people would put out more posts, but the average number of posts for this 94% is only 10 posts, ever. So, the overall numbers don’t quite fit.

News is last, but with a caveat. When there’s something breaking, news is everywhere. Otherwise, it’s almost nonexistent. I tend to post a lot of news stories because, well, stuff is out there that I want to share, but not as many other people do it.

Percentages? My best guess would be:

* Spam, 30%;
* Self Promotion 25%;
* Conversational 15%;
* Pass-Along 15%;
* Babble 10%;
* News 5%.

Anyway, that’s how I see it; how are you seeing it?
 

Digiprove sealCopyright secured by Digiprove © 2014 Mitch Mitchell

Are You Twitter Selfish?

Twitter’s really been getting a lot more attention lately. When I did the interview on Sunday, we talked a lot about Twitter, and the habits, or lack thereof, for some people who are there in some capacity.

When I wrote my post back in February on why I don’t follow some twitter people, I highlighted some thing that were bothering me about how some people were using it at the time. It never crossed my mind then that I’d have some more gripes about how some people are using it, but I do, and, thus, this post.

I’ll ask the question directly of you; are you Twitter selfish? Some of you are, and I’m not calling anyone out. There are different degrees of selfish, some that are really irritating, some that are what they are. But they will probably tie in with the link to why I won’t follow some people on Twitter.

To start with, I get lots of people following me. I think I’m up around 1,650 at this juncture, give or take a few. Last week Twitter went through and cleaned out a lot of spam accounts, which dropped a lot of people from main Twitter users; I’m not sure how much I got hit, but mine is still pretty big.

What many of those people are hoping is that I’ll follow them; heck, at some point almost everyone wants to be followed. Almost, that is. One of my wife’s friends was over here two weekends ago and asked me about it. When I went to her account, she was stunned to see that messages she wrote to her son were visible. I told her everyone who followed her could see every message she writes to everyone unless she protected her updates. Instead, she went gonzo and deleted her entire account; so be it.

Anyway, I get notification of every person who’s newly following me; most people do. I go in and check out their Twitter page. I look at the messages to see if they actually ever talk to someone. Twitter gives you the first 20 initially; I’ll go through at least 60 messages to see if that person is engaging others in some fashion. If not, I’m not following them, plain and simple. Yes, it’s possible they’re putting out stuff I might be interested in. But if I can’t drop them a quick message and know that there’s a chance they might respond to me, I’d rather not have to deal with it.

I won’t follow someone who doesn’t show they’re participating in the Twitter experience at all. I can’t figure out why any legitimate person wants to follow so many people, yet never says anything to anyone. They’ve been on Twitter two months and have only written 2 or 3 messages, or possibly have never written anything at all. Nope; I’m not following them. They may continue to follow me, but I won’t reciprocate. Thing is, if they ever did write me, which wouldn’t be part of their pattern, I’d see it, and then I’d think about it. But until then, I’m not doing it.

Of course, last time I talked about this land grab for followers and how I didn’t support it, and that’s continuing. More and more people are sending out links saying “get 100 Twitter followers a day”. What the heck are most people going to do with that many followers a day?

Now, I’m not against lots of followers. I want lots of followers also, just like I want more RSS subscribers (and if you’re not following, I hope you do; easy, just look to the top right). But I have lots of things I want to share with people, from three blogs and two business websites. I actually like to talk to people on Twitter, which I do every day. I like to share things I find, and that others find, with those who are following me but not necessarily anyone else I’m either following or who’s following me. I like to be sociable.

And, really, that’s the crux of things. Twitter is called “social media”, and it is. But sociability isn’t a one way street. It’s not supposed to be about “me”, but about “we”. And, unless you’re a news service that I know isn’t a one person operation, that’s keeping me informed about what’s going on, I expect interaction of some sort, even if it’s not always with me. If that’s not going to occur, then I can learn about you in other ways. Heck, someone else is probably going to share your link, and I’ll see it that way if I’m interested. I don’t like selfish, and I’m an only child!

And there you go. What’s this, post #35 about Twitter? I’m sure there will be many more coming; Twitter doesn’t look like it’s going away any time soon.


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