Category Archives: SEO

How To Know If Your SEO Is Working

Since this is about to be my third post, I guess I can officially call this a series on SEO, my first official series of 2009.

There are lots of people who write about SEO, search engine marketing for the uninitiated, and there are lots of tips given. Heck, I gave five tips myself, as well as talked about how multiple web pages can help your efforts on your regular website. So, in one way, I’m like a lot of other people.

But in another, I am my own man. In this case, I’m going to tell you something that I’m not sure anyone else will tell you, another tip if you will, that I know I’ve never read anywhere else, but it’s possibly out there.

One of the questions that may be out there for some folks who aren’t quite up to snuff on SEO is how one knows it’s working. For some, SEO is only working if their websites or webpages are in the top 10 on Google. Since there’s a big world of websites and blogs out there, making sure everything you do ends up in the top 10 is a daunting task. If that’s the only standard for everyone then there’s going to be a lot of people thinking they’re doing a bad job.

So, here’s an easier way, and all it takes is Google Adsense. Yup, that’s what I said, Adsense. Google has set Adsense up so that it’s supposed to bring up ads that are related to the content on your webpage. If you’re checking your main blog page, which will usually show multiple articles in some fashion, you may not be getting exactly what you’re hoping for, which will happen if you write on multiple areas of a topic. However, if you check individual posts, you should notice that the advertisements showing on Adsense are related to what your post is about. As a sidebar, you might have to sign out of your account to see the ads from the point of view of your visitors.

I decided to look back through my last 20 posts to see what came up on Adsense. I used IE, since it’s not my main browser, and therefore I’m not signed into it, to view them. Out of those 20 posts, 17 of them are optimized properly. Well, let’s define that; there were 3 posts on blogging, so my ads were about blogging, and I guess that’s standard. On my blog, whenever ads don’t quite match up to what I’m writing about, Adsense shows posts on either blogging or Adsense; I wonder how much Google pays itself when their own ads show. 🙂

Anyway, if I wanted to, I could go back and change the language of my posts somewhat, or maybe add something different into my All In One SEO Pack, to see if that might change some things up eventually. Or I could just move on, because, let’s face it, we all hopefully know that not every single one of our articles is going to knock the ball out of the proverbial SEO ballpark (that’s a baseball reference, for those who aren’t from the U.S. and may not understand the reference). Sometimes, it’s best to move on and work on the newer stuff, or maybe, if the article was a particularly close one to your heart, then do something with it.

Anyway, that’s a quick down and dirty way to check your SEO. Give it a shot and see if your SEO efforts are working; that is, if you’re giving it any effort. 😉


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SEO And Multiple Web Pages

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When I wrote my online goals for 2009 post, one of the things I had down as a goal was to come up with three more series of posts I could do for the year. I thought that I would write a series on SEO, or articles that are related to SEO in some fashion, although it’ll probably not start out as a series, but will end up being a series for the year. I also write articles for my other site, so I’ll want to balance which articles I’ll write for here, and which articles I’ll put on that site.

How to seo your website Google
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There was a question that came up on Twitter earlier today that somewhat relates to SEO and marketing, and I thought this was the perfect place to address that question. It actually came from a marketing friend of mine who didn’t understand something. She found a website that supposedly was listing the 50 Top Websites Of 2008. It’s a nice article, but they only talk about one website per page, and she wondered why they would do that. I agreed it was irritating, but I knew the answer.

The basic idea of marketing online is, obviously, to make money. With a website, the more pages you have, the more opportunities you have to make money by advertising. It’s easier to get an advertiser to pay money if you can tell them you can put their ad on 100 pages as opposed to 10 pages. And, with each page that you can add to your website, you have the opportunity to optimize that website using traditional SEO (search engine marketing) principles, which also includes deep linking principles. More pages also helps build up your prominence online.

If you notice, the top 10 webpages on all the ranking companies have tons and tons of pages, probably in the tens of millions at this juncture, and always adding more. Even our local newspaper’s online site will do a trick where they have a limit on the length of an article that they’ll allow to be on one page, and often they’ll make you go through multiple pages just to read that one article.

However, they, like some other online newspapers, also always offer you the chance to click on a link that will give you the “printer version”, which means you can get the entire story on one page. And you don’t even have to print it; you just have to find the link, which isn’t always easy.

So, even though many of us would like to see all 50 of those websites listed on one page, or maybe even 10 or 5, the truth is that it behooves the site to have only one per page, and to write content on that particular site for that page that they can optimize. It’s a good rule of thumb to remember whenever you’re creating your own websites; more is better. However, if you’re writing short articles, breaking them up over multiple pages is just going to drive people nuts. So, do it judiciously.

Now, a question you could probably ask me, knowing this, is why, whenever I write really long blog posts, I don’t break them up into multiple pages. I’m thinking that to do that with a blog would have to get really irritating. If a long post, such as the one on the psychology of gambling, were broken out on a blog, would anyone really read both pages (for that matter, how many folks actually read that article in its entirety, and I mean those of you who didn’t comment on it?) if I put it on two pages, but posted both articles at the same time?

If it were really one complete article, and I posted the first part at one time and the second part at another time, wouldn’t that irritate you also? To me, I’d rather the one long article, which also allows it to be printed if some feel that’s necessary.

Anyway, the SEO part of this is easy. Each page gets to stand on its own because each page gets optimized, but each page is also linked internally to multiple other pages in some fashion. The reality of what a lot of people like to call “link love” is that a website can attain a page rank of 5 or higher without even being linked to other websites. What they need to figure out are better ways of linking internally to themselves and finding ways of making each of those links relevant to each other.

Don’t believe me? Look at this site. Notice that it’s got a page rank of 5. Except for listing a few events on its main page, it’s not linked to any other site throughout the rest of its pages. And there are over 550 pages on this site; I know this because I did an evaluation of this site. The topic also isn’t something that’s common; this company pretty much has an exclusive on what they do.

But here’s the other thing about this site. The main page has a page rank of 5, but most of the internal pages don’t have a page rank at all. And it’s got a terrible Alexa rank. However, the main page still gets a 5, and since it’s the main page that counts, this site is a great example of what can be achieved with great internal ranking. It could be better, but that’s a tale for another time.

And there you are. I hope it’s helped to enlighten a few people, and I also hope this is the start of a fun series that I can compile later on in the year.
 

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