I’ve been in the business of business website consulting for 4 1/2 years at this juncture. Most of the concepts have stayed the same; great SEO, continuous new content, balance, etc. There are two things that have changed the landscape a bit in that time. The first is social media and how companies can use it in some form or another for their advantage. The second… the conversation about blogs or articles.

Back in the day it seemed a fairly easy conversation. Having articles on a website makes a lot of sense to a degree. If done properly they help enhance the authority of a website. They’re fairly easy to optimize and, when done well, end up with their own page rank and many more opportunities for websites to be found fairly high for their search terms.

Nowadays a couple of things have changed. One, search engines value new content more than static content; even a page ranked fairly high will only maintain itself for so long. Two, more website owners and businesses want the ability do certain things for themselves, which means they need an easy process; not everyone knows how to write code to add new pages to their website or links within the website.

This means blogging becomes a more viable option for some people. In some ways, blogging it easier. You can write multiple short posts and keep your website relevant. You can write long posts and keep your site relevant. You can easily add video or sound to a blog. Blogging is easy because you don’t have to know how to code anything. You should for maximum effect but you don’t have to.

So we come to this conundrum of whether a website should have a blog or articles. Actually, for me, it’s not a conundrum at all. I tend to believe websites need both. And I’m prepared to say why.

Websites should have articles that pertain directly to what they say they do. I’m going to use the example of my business website to highlight this. My business website says I basically do two things; leadership/management training and health care finance consulting. Within the health care finance consulting, there’s one thing I do specifically that’s more specialized, that being something called charge master consulting. Not all consultants do this, so it’s my edge, if you will.

Now, I could just write about this every once in awhile in my blog, but that’s really not strong enough for me. Since this is a core business issue it needed that specific link that I shared. However, if you follow that link to the page, which talks about the service I provide, you’ll see I have 3 other links on that page. All of those links are articles I’ve written that are related to what I do. That helps the search engines really zone in on what I do for business. My main search terms are all in the top 10, most in the top 5, for providing this service. I used to be number one for all of them but you just can’t always keep the big dogs down I’m afraid.

I have a similar page talking about leadership and management, and I link to some articles from that page as well. But there are many more people that provide these same types of services. Therefore, even with the articles I have, I need more of a boost when it comes to that topic. Hence, my blog talks more about leadership issues there than anything else. Doing that helps keep my site in the SERPS, although I still battle for recognition. My checking it last night when I was putting this together has me at 143 on Google, 103 on Yahoo and 136 on Bing. In a crowded field that’s not bad, but it can be better.

So, this is my argument for having both articles and a blog on a website. How do you see it?

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It’s amazing how things sometimes just build upon themselves. Case in point, I’ve written a couple of articles in a row that indirectly tied into each other, and suddenly something else comes up that, well, just flows into each other in odd ways.

I thought about linking to both of the past articles, but I do that often enough and this time I’m going to let it go for a moment. It’s just easier to do a rehash here without it and then get to the new stuff.

The quick recap. On my local blog I wrote a review about a restaurant that wasn’t good. As a sidebar, I noticed that some bad reviews that had been written on a site called Yelp seemed to be hidden. Then I learned that Yelp filters reviews based on participation on the site, which brought about questions, at least for me, as to whether sites like that could be trusted for their reviews because maybe it was possible that companies paid to have those reviews removed or hidden.

Then I get an email from ConsumerAffairs.com pointing to a news story from April 15th that talked about small companies that get bad reviews and how SEO companies are contacting those companies and saying they can take care of these bad reviews. That’s what the article, titled Bogus ‘Complaint Removal’ Sites Prey on Small Businesses, talks about, mentioning how many business fall for this scam and then try to report them, but there’s no real place to report them.

Here’s the thing, if I may. We all have the ability to try to control how we’re portrayed online. If we’re not online and not managing our profiles, if you will, someone else can come along and put something up that will take over the search engines and put you at a disadvantage. If you’re a business, that could end up being a very bad thing indeed. For instance, if you go to Google and type in “Village Burger Liverpool Review” my original article comes up 4th, behind 3 reviews on Yelp, and I just wrote that last week. You can’t just type in Village Burger and find it because it seems that business name is all over the place; so much for originality.

There are many reputable SEO companies in the world, and I hope I’m considered as one. Sure, there are things you can do to help recover your reputation. But bad reviews will probably always be there, even if you have enough money to buy every person off that ever says something bad about you. Anyone that tells you something different is lying; don’t believe the hype.

By the way, there’s a brief follow up to what happened at that restaurant, if you will, and I’m writing it here instead of there because I got this information from a source that would be easily identifiable if I wrote it there, and I know none of those folks will come here because they don’t know about this blog. Anyway, someone mentioned that blog post to the owner and said they saw the picture I put up on the article. The owner’s response: “I need to buy smaller buns.” So much for customer service, a pattern that just keeps coming up more and more.

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Man, sometimes I feel really stupid. I’ve been missing something for a long time that I’m betting some of you know, but most of you are also missing. As a matter of fact I just took a quick sample and it seems that some of you knew about this, but aren’t doing it right, and the majority don’t have it right at all. Well, that’s what I’m here for. What am I talking about?

SEO for your blog, of course; didn’t you read the title? Here’s the thing. Many people talk about proper SEO tactics for your blog and they get into talking about your content, keywords, etc. I’ve been on record in saying that it’s rare that I get into doing all that much SEO when it comes to my posts. When I write, I write, and I rarely go backwards I’ve always figured that my content will eventually speak for itself.

But I’ve missed some important concepts of SEO for my blog, something I’ve actually never paid any attention to, that suddenly hit me last night and, dagnabbit, I wanted to slap myself silly. I’ve lost 3 years on this, and now I’m ready to capture my traffic, the search engines, and watch this baby flourish! I’m going to tell you what I’ve done, then I’m going to tell you how I did it.

Yeah, yeah, I hear you, get to the point. Okay, a quick SEO lesson on how search engines begin looking through webpages. They start with the Title, which is the area at the top of your browser that says what your site is all about. If you’re going to do it properly, what you want to have at the top is what your website is about, then the name of your blog. You don’t want any “stop words” or “stop symbols”; these are things like “and”, “the”, and, well, symbols. You never start with the name of your website or blog unless it’s what your site is all about because if people already know your name then you don’t ever have to worry about titles, or even being found on search engines, to begin with.

What did mine say? It used to say “I’m Just Sharing”, which is the name of this blog. Do you think anyone was out there on the search engines searching for that? Nope. What does it say now? It says “Blogging Writing Social Media – I’m Just Sharing“. That’s what it should have said all along. Now it begins with what I mainly write about on this blog. Now the search engines will scan my title, then be able to match up my content with it; nice start.

But that’s my title page. What about all the other pages? Initially, after the first change, all my other pages said that same exact thing. Not the worst thing in the world, but it’s not proper SEO & it doesn’t always work. For instance, when I write my diabetes posts none of what’s in the title is going to help there. What shows up for each article as my Title now? Whatever the name of my post is, that’s what. That’s what I decided to go with, but one doesn’t have to stick with that. However, since for the most part my titles do indicate what I’m going to talk about (like this post, for instance), I think I’m good.

Okay, how did I make the change? By using the All In One SEO plugin, a plugin I beat up on for a couple of years until I learned how to upgrade my server to PHP 5.0 and had it suddenly start doing some of what it was supposed to do. I haven’t fully used it correctly until last night, and now it’s going to help this blog grow; I just know it will.

The first thing I did was change the Home Title to what you see above in quotation marks; that’s what now shows in the Title area. If you decide to hit Save at that point your home title will change and you’ll at least have that taken care of. But that’s not all you want to do.

The next stage, of course, is to fill in the next two boxes for your home description and keywords. Your home description should be what your blog is about, as that’s what will show up on Google if someone is searching for your topic, so either say something, like a line or two, or just type in more words, which will look kind of odd on Google as a description but hey, it’s up to you. In the keywords of course type in some of what you do. This is kind of “meta” like, which search engines don’t exactly look at anymore (actually they don’t look at it at all according to them, but go with me), but it helps the plugin do things for you that you might not want to do for yourself later on. Anyway, once you’ve done that then you need to check the box next to “Rewrite Titles”.

That’s it. Now, every one of your posts will have the title you’ve given for your post as the Title that will show at the top of the browser, the one that Google’s going to be checking out. Leave everything else there the same unless you really understand it all; everything’s pretty set, except for some of the boxes you might want to check or uncheck underneath.

For instance, I really don’t understand the concept of Canonical URLs all that much, even though I read about it, so I left that checked. Further down, I have checked to use Tags for Meta Keywords, which I’ve seen come across here and there through Google Alerts, told it to generate keywords for post pages, and told it to use noindex for my Archives, though I’ll have to think about that one a little bit more. My thought on it is that if everything else is SEO’ing itself properly it might be overkill having it coming through the Archives as well; search engines might not appreciate that too much, as it might seem spammy.

The only thing to finish talking about is when you’re actually writing your post you need to know that you have the option of overriding what you’ve told the plugin to do automatically for your title and description. I rarely change the title, though I’ve seen some people do it, but sometimes I add a specific description, otherwise Google will use the first few words of your post as the description. For someone like me that likes to introduce things in kind of a story form, that’s not the best lead-in for me all the time.

So, I’ve just helped you learn how to SEO your blog better, and trust me, it’ll go much quicker than all this stuff I just wrote. Good luck!

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“Digital marketing is not a one night stand.” – Mitch Joel, Six Pixels of Separation

I have talked about both SEO and social media on this blog. I believe both are important for one’s online presence. After all, if you have a business website or any type of blog and you’re hoping people will find you, having your blog optimized properly gives you the opportunity to compete with the masses that might do what you do. And social media gives you the opportunity to continually drive people to your site by helping you to keep the masses informed in some fashion.

by Emanuele Tolomei

In Joel’s book, he mentions that it’s easier to connect with people online than it’s ever been before. He also says that it’s a process; very few people are going to reach everyone the first time out. That’s absolutely true. Most of us have been to blogs that talk about the same issues I mentioned above, as well as many other things. Sometimes these concepts sound so easy that they seem to lead people into believing that if they do any or all of these things that almost immediately people will be flocking to their websites and they’re going to make tons of money.

Life doesn’t work like that. Even if late night TV commercials promise you the moon, think about how long it’s been since a human has been to the moon again. Goodness, the first trip to the moon took 8 years, and landing on the moon took almost 10 years. If the analogy were taken to its next step then you realize that the moon might be attainable, but it’s not easy and it’s definitely time consuming.

I was talking to someone about this subject last week. The conversation got to how long it would take before her site really started seeing visitors and taking off. I answered that it was an unknown; it’s a question that is impossible to answer for almost everyone. There are so many factors involved that if anyone ever gives a blanket response to this one they’re lying and are going to take your money, then give you excuses later on.

This is just a quick cautionary tale. Any advice you get as far as driving traffic to your site or blog, take it for what it’s worth and just realize that it’s all going to take time, and that you’re going to have to continually work on the process. It’s definitely not a one night stand.

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Every Wednesday on Twitter there’s something that goes on that originated here in the Syracuse area. It’s called Community Manager Chat, and it’s actually geared towards people who handle the social media processes at their particular companies, or for someone else. I get to be a part of it because social media is my thing, or at least a big part of my thing. If you ever decide to participate it’s at 2PM Eastern time, and you use the hashtag #cmgrchat to follow along.

Searching by Josh Heilaman

Last Wednesday the topic of discussion was blogging, which y’all know I thrive on. It was actually the second week on the topic because it seemed like it was very popular and there were so many questions being asked. I answered a bunch of questions, and on that day and the day after I got a bunch of new followers; I could see that a lot of people were interested in what I had to share.

Anyway, what happens is that one of the moderators throws out a question every 15 minutes or so, then the responses fly out. One of the questions asked what people did for SEO (search engine optimization) on their blogs. I stated that my SEO strategies are to write as much content as I can and to, for the most part, write about certain types of topics more often than going off the grid. I actually do that if you check my centennial stat posts from time to time.

As normal, there were a few people who went into the direction of having to not only write niche blogs, but to make sure to stuff your posts with keywords and keyword phrases so they could be found easier on the search engines. I read that stuff all the time and for the most part I think it’s garbage. After all, if I write 100 posts on roses and suddenly decide to stuff a post with the phrase “brown picture frames”, it’s not really going to mean anything to anyone, including the search engines. Those 100 posts on roses are going to fare way better.

After seeing some of those posts, I wrote the line that this post is based on: SEO is a “practice” like medicine, not a science. It got retweeted a bunch of times; I think people liked that phrase a lot.

And of course I believe it’s true. There are a lot of great SEO practices, which I’ve even talked about on this blog, but the truth is that not every website is going to end up on the first page of Google or any other search engine just because one’s site is optimized well. If you decided today that your goal was to be in the top 10 for the term “shoes” you probably won’t have a chance unless you can produce close to 900 pages of blog posts in a year or so. That’s because there are so many people already writing on that same topic that have beaten you to the punch. You can get creative to find your little niche in that group and that might put you on the first page; otherwise, you just need to be the best you can be and hope to compete in another way.

SEO is like medicine because it’s really a guessing game after a certain point. Doctors guess all the time as to what’s wrong with us. I bet every person who reads this post knows someone who had a doctor tell them “I don’t know what’s wrong with you,” or something to that effect. I’ve heard it myself. And these people go to school for 8 years, then do 2 or 4 years of clinical before they’re allowed to be out on their own; I don’t know anyone who’s truly been doing SEO for more than 7 years or so.

Does this mean one shouldn’t try to be as effective as possible in trying to get their blogs to perform well on the search engines? Absolutely not. What it does mean is that one shouldn’t kill themselves trying to write the perfectly optimized post every time out. To me, based on history, one gets way more juice by trying to put out as much good content as they can. That’s always my goal when I decide to write a post, no matter what the topic is on.

Trust me, there’s really nothing wrong with practicing; you might not end up being a concert pianist like Andre Watts, but you could be Liberace, and he made a lot of money in his lifetime.

Delicately Carved Wooden Handle Magnifying Glass and Letter Opener Set 10″

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Search engine optimization is an interesting concept, one that I’ve been dealing with for almost 4 years now. It’s interesting because you never really know where discussions on the topic are going to take you, and often people love to disagree on things concerning different aspects of it.

Debating Creationists by the mad LOLscientist

I recently wrote a guest post about this subject on another blog. My general premise is that people shouldn’t be stressing themselves out about using all sorts of SEO tactics when it comes to blogging because it’s better to make your content look smooth and sound seamless than it is to worry about too much of the SEO involved in trying to get people to your blog. In my view, you don’t totally throw out SEO, but don’t overly worry about it because, for blogs, it’s not as important as the breadth of your content if you’re a niche blogger.

Of course I encountered disagreements on the post, which I kind of expected, because there are many others who would say I was stark raving mad for saying that. However, I stood my ground. Based on research and real evidence, if you have at least 100 blog posts on a subject all the SEO sculpting in the world isn’t going to make a blog post stand out from any other in the search engines. Having a consistently good pattern of writing on your niche will work wonders, though.

An interesting way to show this is to look at this blog’s top 10 keywords from January of this year through August 31st for how people found this blog on search engines and see if the posts they might match up to were all that optimized. Here we go:

1. Cleavage – well, that’s still my most popular post for some reason, but in a post that was almost 1,350 words I used that one word less than .7%, even if it’s in the title.

2. Ultra Diamonds complaints – I wrote one post about this back in 2008 and I mentioned it twice, and not even in a row.

3. sensors quality management scam – I’ve never written a single post on this topic, and I have no idea what it even means. I wrote a post on secret shopper scams, and someone wrote that line in a comment.

4. forcefield.exe – mentioned once in a post I wrote about Zone Alarm.

5. do they still make zima – I wrote that comment once in a post on, well, Zima.

6. pdf my url – I wrote a post on this software, but I used the term “pdf” twice and “url” three times.

7. favorite classical pieces – I wrote a post on my favorite classical pieces, but I only used the phrase once, not including the title.

8. obsession with numbers – This is the first post where, as I look at it now, one could say I optimized it, although it certainly wasn’t intentional.

9. google desktop thunderbird – This one is also inadvertently optimized, and when I look at it, probably very well indeed.

10. mystery shoppers corp scam – once again this phrase doesn’t show up anywhere in the post I wrote on secret shoppers, and I have no idea where the word ‘corp’ comes from.

What’s my point? Out of my top 10 keywords, only two posts are actually optimized, and that occurred because of natural writing rather than any attempt to provide proper SEO to the posts. And the two posts that are optimized are #8 and #9 on my list; how do we explain the top 7?

As I said and will reiterate, I’m not saying that if you wish to take the time to do it that going through the process of optimizing your content might not be a worthy goal? What I’m saying is that, at least in my opinion, writing your content so that it makes sense to your readers, and eventually search engines, seems to work just as effectively if your topic in some way matches up to what people are looking for. At least for blogs; we can talk about websites another time, unless you read the article I just linked to. lol

Or I could be wrong… nah!

WWE Greatest Wrestling Stars of the 80′s

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Two weeks ago I was having an interesting debate with a guy on LinkedIn. It was supposed to be on the subject of social media and SEO, and instead it turned into a debate on SEO and what’s important.

He was saying in this group that it wasn’t important to optimize one’s home page anymore because we were all under an illusion if we thought that most of our visitors came in through the home page. In his opinion, optimizing all the other pages were more important to attracting visitors than anything you might think of doing on your home page.

I of course countered, saying that without optimizing and working on your home page that your other pages don’t really have all that much of a chance to get you anywhere. The bots sent out by search engines start off with your main page, “index” if you will, and if you haven’t taken care of that then the bots get confused as to what your site is all about and almost nothing else you do will overcome that lapse.

Strangely enough, I was talking to my wife about it, someone who knows nothing about computers or coding or SEO or anything related to technology, and she said “Don’t you need a foundation before you do anything else?”

Exactly! It’s like what many people write about when they’re talking to brand new bloggers who are getting into the game to make money. The recommendations are always the same, and they’re true; think about content and building up a community more than the money part initially. If the day you start your first blog post your site is already loaded with all sorts of banner and affiliate ads all over the place and your articles are geared towards the “make money” market, you’re going to look at little bit goofy. This isn’t saying you can’t have anything, but unless you’re someone like John Chow, who was already rich before he started blogging, you’re not going to come across as well.

Anyway, back to SEO and foundation. If you’re putting together a site, it works best if you decide what your site is going to be about and then try to figure out what you want to be found for before you even begin constructing your site. Doing that research helps you write your copy, and make it as natural as possible so the search engines have no problems reading your site and determining what it is you do. Sure, you could try to go the backdoor route, and you might possibly succeed in some fashion, but it’s not the best way to do it.

Optimize every page on your site as much as possible. But always start with your main page.

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At the workshop I put on last week with my friend Renée, one of the interesting questions that came up was how social media marketing impacted a business website’s SEO (search engine optimization). I thought I’d answer that here as I did last week because if I was asked there, then someone else might want to know that answer as well.

One of the things you often hear about what helps you rank higher on Google, and I’m not talking page rank here, is getting one directional (I’m debating as to whether it’s “directional” or “direction”; have to think about that more) inbound links. By that, it means you’re getting a free link from someone without necessarily giving one back. Supposedly, search engines love that, because it shows that outside people are giving you love without your asking for it. By the way, that’s also why they hate paid links, even if you use the “rel=nofollow” attribute, because they think those advertisers are trying to game the system, if you will.

So, let’s look at a few of the social media sites where you might do some marketing to see how it all works. If you use Twitter, you have to create a profile, and if you’re smart you’ll put your business link in there. Mine has my business link instead of the link to this blog. Now, the only link I have back to Twitter is to my name on Twitter so people can follow me. I have nothing on my business site that goes to Twitter except for the same thing. Now, every blog post I make pops up on Twitter, which means all of my blogs get immediate link love. If someone clicks on the links, they’ll go to my sites. Even if they don’t, I still get link love, and I get more if someone decides to retweet it. Not a bad deal for a quick post.

LinkedIn and Facebook work in a similar way. When you create your profile, if you pop in a link to your business website, you’ll get the benefit of an inbound link. Both of those websites are pretty prominent, so that benefits your site. But then you go further. On both sites, posts from my business blog show up like they do on Twitter. This means I’m generating one directional links to my blog, which is attached to my website, and thus I’m helping to increase my SEO. Even with my creating a business page on Twitter and linking it to my blogs, like you see there to the right, my SEO is intact because every time I write something on that page, or anyone else does, it gets shared with everyone who’s decided they “like” my page, and if they’re commenting on a link I left, that gets spread around as well. By the way, on Facebook I’ve included links to all of my sites, whereas on LinkedIn I’ve only added links to my two main business sites and my blog.

The concept pretty much works with all the social media marketing areas you might try. If you create a YouTube account and set it up properly, you’ll get an inbound link. Every email you send where you have a link in your profile you get a little bit of that, but you get more if it goes to a place where someone has to log in online to see their email. If you participate in forums, you should make sure you have a signature file with your link in it.

Now, I have to say this one thing, and it’s important. Just getting links means nothing. If your website isn’t optimized correctly, those links aren’t going to help you one bit. If you don’t have any real content, the search engines still won’t know what you do, and neither will people who eventually might come to your site. So, you have to have a well rounded SEO program going for any of this to help your site and your business.

KODAK Zi8 Pocket Video Camera

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Almost every SEO article you read talks about the importance of link building. They say that you have to create organic ways of getting people to link to you to build your prominence.

Chain Link

They say if you can get one way links that you’ll be in a much better position than trading links. Even Google said that they base their rankings, invalid as they are, on the number of people who link to you without your linking back to them.

What’s happened because of all this talk? I keep getting people writing me and wanting to link to many of my websites, including my business websites. They look at the PR (page rank) on those sites, which is pretty good, and think that by offering me the “opportunity” to trade links with them that it will work out great for me. They may even look at the Alexa rank, which is almost always better than theirs, even if they have high PR (that’s one reason why I question PR) and think they can snow me.

There are many myths that are related to link building. Many of the ideas people come up with don’t work. Some things people believe about link building aren’t true either. Let’s look at some of these things.

1. Link building will automatically boost your site’s prominence. That’s not quite true, although it is partially true. There’s this thing called relationship link building. That means if you link to a page on pink elephants and your blog or website is about quantum physics, you’re not going to get much bounce from that. Whereas if you link to a page that’s related to yours, you’ll get some benefit out of it.

Actually, sometimes linking to a site that doesn’t have much to do with your topic, but helps highlight something you want to be known for, is beneficial to you. For instance, on my business site, I tell people what I do, which works pretty well. However, I also wanted people to know I was based in Syracuse. So I linked to Syracuse and highlighted it, and if one looks me up and adds Syracuse I come up pretty high on the list as well.

2. All related links to your page are going to boost your site’s prominence. You’d think this would be true, but in actuality it’s not always true. I don’t know if you’ve ever gotten one of these requests from someone. Every once in awhile the subject on another site or blog seems like it might be a good fit. That is, until you take a good look at that site. Try to see if you can find the page they’re telling you they’re going to put you on from the main page. Most of the time you can’t because what they’ve done is thrown in a page that doesn’t link to any of their other pages, but is on their site. You don’t get any benefit from that at all; that’s one of those one-way link tricks that benefits them, and it’s sneaky.

3. If I don’t get enough external links, I’m not going to have any good rankings at all. That’s not true, and I’ll give you the perfect example. I’ve mentioned it before, but who’s checked out W3C? That stands for the World Wide Web Consortium, and they’re the folks who pretty much create and monitor the standards for how the web is supposed to work, including coding. They have almost no external links at all; pretty much everything they do is internal.

They’re the masters at internal linking, and the best example for the rest of us. When it comes to page rank, their main page is 10/10. Their Alexa rank, as of when I wrote this, is 479. It’s in looking at that page that I knew that internal linking was the way to go, which is why I often link to my own content on this blog. A few people use a WordPress plugin to do it, but I’d rather do it myself. This way I can bring up some very old posts or newer posts, and hopefully it’ll be more relevant if I do it myself than if software does it. Maybe not, though; sometimes you just have to get a little silly.

Link building is a big deal, but not in the way you might think it is. I’d start off working through your internal linking first, because it’s the main thing you can control. If you still feel the need to do backlink building, at least do it intelligently and ethically.

Coach Wooden’s Pyramid of Success: Building Blocks for a Better Life Price – $8.61

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From Kristi’s most recent Fetching Friday post came an article from Search Engine Journal on a Firefox plugin called SEO Doctor. In essence, it gives you a heck of a lot of information on how your SEO efforts are working on your website, and if you know how to dig deeper, might give you some indications of what you can do better.

After checkout out the article, I went to the page, downloaded the plugin, and of course added it to my browser, where it’s sitting at the lower left as I type. The biggies, as it pertains to what you want to know, are: the percentage, out of 100%, of effectiveness your page is in its SEO efforts; the number of external links and links overall on that page; and the number of visits that page has received.

When I go to my main business site, it’s ranked at 96% out of 100%; I like that. Some of my other pages on that site are perfect, and I like that even better. The worst page on that site comes in at 90%. It shows me I have 3 external links and 43 links overall; I had to go counting to find those links overall, but they’re there. It shows me… well, it shows me nothing as it pertains to visits. That’s because you have to belong to Compete, and you have to have an API key to pop in, and of course I’m not signing up for that. I wish I could change it to something else, but I’m stuck with that; oh well…

There are two other things on the toolbar as well. One is something called Flow, which measures the percentage of page rank you’re retaining on your site. Since y’all know I don’t particularly follow page rank all that much, I’m not worried about it, which is why it’s not in my top 3. However, on my business page it says I’m retaining 88% of my page rank. The last thing is this little green tab to the far right, which allows me to track nofollow links if I so choose; I don’t at this juncture, but it’s neat enough to take a quick look at.

Finally, you can right click on any of the information listed and get even more information, which you can download if you prefer in a .csv format. Of course, if you have nothing in Compete, that one won’t work.

Anyway, it’s a neat little tool you might want to check out, but of course you have to be on Firefox to use it.