Category Archives: Marketing

A Fine Line Between Courage And Irritating Marketing

Some years ago I talked about promotions and marketing and how it can be a challenge to get more notoriety. You’re trying to get more notoriety so you can either get more readers to your blog or get more people buying things from you. I responded to all the comments of course, but I continue to think about this because, well… let’s face this fact.

fearless

M.G. Kafkas via Compfight

All of us want “more” something. If we didn’t want something we wouldn’t bother blogging to begin with. I’m of the opinion that if all you wanted to do was vent without anyone commenting or bothering you that you could go the old school way, as I used to do; just journal things, put it on your shelf and move on with life. That way you not only put all your thoughts down on paper, thus clearing your mind, but you can throw it away later on and never look at it again, or keep it for posterity in case you have the guts to look at it many years later and are either amazed or scared of what you wrote at that time (I read one of mine once and never did it again!).
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Marketing Vs. Promoting

Almost 10 years ago, when it was a popular thing to do, I introduced a new website based on a lot of articles I’d written on the topic of smoking. I’d written the articles for someone else who’d asked for 20 of them, but when he decided he only wanted 7, I kept them all for myself and create the website.

promoting happy
Mom’s promoting Happy!

I introduced the website on this blog and some of the visitors here went to check it out. During the discussions that took place afterwards, one of the commenters asked if I had ever used any of the products I was promoting on that site to help people stop smoking, to which I had to say “no”; I’ve never smoked. Another commenter stated she thought the topic of promoting something one hadn’t used might be an interesting topic to write on. I’m going to tackle it now… all these years later! 🙂
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The Art Of Hype

These days the Super Bowl is one of the most hyped sporting events in the world, but it didn’t start out that way. For the first two Super Bowls, they had trouble filling the stadium. That was back when there were actually two separate leagues, and the National League, which was the much older league, was considered superior because the Green Bay Packers won the first two, and it wasn’t even close. When Joe Namath vaulted the New York Jets over the Baltimore Colts in the third Super Bowl, followed by the Kansas City Chiefs the next year, the leagues merged and the game started to take on a bit more prestige and charm. Look at the behemoth it’s become.

Hype!

Hyped!

When the Super Bowl, and football itself, was starting to grow, it was still second fiddle to baseball, which had a bigger presence in at least the Americas and in Japan. It had a major appeal because all baseball took was for each kid to have his own glove, one ball, and one bat, and you could have as many players as you wanted.
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The Gurus Don’t Know It All

This is an updated post from many years ago. It’s still a legitimate topic and I’ve updated it a bit. So yes, there are some old comments on it, but the updates I’ve made have freshened it up a bit; at least that’s my story. 🙂

me-in-orange

Not a guru… but know some things…

In the years that I’ve been on Twitter I’ve had the opportunity to talk to a few of the top internet marketers in the world. I’ve read their blog posts, seen some of their videos, and even caught an occasional podcast or two. I think it’s a good thing to have the opportunity to cull from a vast amount of sources who’ve found a way to make a great living via their online presence. I’ve learned a few things from some of them, and I hope that some of those lessons I’ve learned will work very well later on… because they haven’t yet.
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