Category Archives: Marketing

How Not To Reach Out To Someone On LinkedIn

“Hi Mitch. I’d like to connect with you on LinkedIn. We share similar services. Can we schedule a phone call…”

I get messages like this all the time. The wording might be slightly different but it’s pretty much always the same. A variation on this is when someone says they’ve seen my profile and wants to consult with me about something and also want to speak to me on the phone.

Me & Star Wars guy

What’s the problem you might be asking? If you’re on LinkedIn you already know. If not, the problem is that either these people didn’t actually read my profile, didn’t understand it or are only reaching out because I posted something that got a lot of views.
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One Major Content Marketing Tip For Entrepreneurs

It’s been more than 3 years since I last talked about the concept of branding and why it’s important for all of us. Not just those of us who are trying to sell our products and services, but any of us who produce any type of content that we end up putting out to the masses.


by Michell C Clark
via Nappy

For me, the topic of branding came up twice in the last week, and I had an epiphany about something I’ve been missing out on. Let’s talk about that.
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Scheduling Posts On Twitter Via Tweeten; My Process

In March of 2015 I wrote an article titled Promoting Yourself In Social Media; My Personal Study. In that post I talked about how I was doing a lot of things to try to get myself noticed more. That’s because I know I need more traffic coming to my blogs and website, and I wanted more people to recognize me as someone who might know something about blogging, social media, leadership, etc.

Follow us on Twitter - Open Atrium

Todd Barnard via Compfight

I mentioned how things had been progressing for me, and a lot of it had to do with Twitter. At that time I mentioned that my traffic had gone up 15%. I can tell you that, in a comparison of the period I compared to after my initial test that my traffic has gone up 35%; that’s not so bad. Twitter is now my 4th largest referrer overall but my #1 referrer from social media; that’s pretty cool right?
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Real Marketing – Regular Mail

Though many of us are trying to make a certain amount of money online, our hopes being that it’s enough to work on, some of us who work for ourselves acknowledge that it’s not always the only way we can go, especially if we have a client audience that’s not quite savvy when it comes to being online.


by Chris Lott via Flickr

In real life I’m a health care finance consultant (you probably have no idea what that is), and I mainly work with hospitals. I can pretty much guarantee that few are looking for my consulting services via social media. I get lucky every once in a while when someone finds my LinkedIn profile, but since I’ve set it up so it’s non-searchable on search engines, it means only people on Linked In can find me.
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Let’s Talk About That 80/20 Social Sharing Rule

By now most people have heard of the Pareto Principle. In essence, it’s the belief that 80% of consequences comes from 20% of causes. The origin came from Pareto’s recognition that 80% of Italy’s wealth belonged to 20% of the population. He came up with this in 1896, and for over 120 years people have equated it with everything from investing to business and customers to fitness and health.

Over the last few years I’ve seen it being recommended by a lot of bloggers and marketers when it comes to the concept of social sharing. The premise is that if one is trying to market themselves via social media, they’ll get the most benefit by sharing other people’s content 80% and their own around 20%.
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