Posted by Mitch Mitchell on Sep 26, 2016
I’d like to say that I grew up differently than a lot of other boys… but that wouldn’t necessarily be true. Sure, I was a military kid, which made a big part of my life different from the norm, but all that did was make my experiences different.
This means that when I reached the age where I thought girls were pretty, I’d stare at them like most of the other boys. That is, we’d stare until we thought someone was looking at us, and then we’d look away quickly. It was like every class had a different pretty girl in it, someone new to stare at, and I’m not going to lie, my grades probably slipped for a short period of time until I learned how to stare and still listen to what teachers were saying.
This continued through high school, through college (even when I had a girlfriend; sorry Nanci lol), and through my first real job working at a music store. So many girls, then women, so many attractive and stunning… I could have gotten whiplash with all of that.
It finally ended after my first year of working at a hospital. The first reason wasn’t a conscious decision; the second reason was. The second reason was I wanted to be in management and realized that I wanted to make sure I treated everyone fairly, something I didn’t think could happen if I kept staring at the attractive ladies.
The first reason… at a certain point I realized it was a major waste of time. Why? Because I realized that if you’ve seen one attractive woman that not only were there more, but that they would always be around; if one left another would come, then another, then another. At some point I knew there wasn’t anything special about attractive women when compared to any other woman. In essence, I recognized the fact that, except in certain circumstances, women were women, and there was more to those I might be attracted to than their looks.
What does this have to do with marketing?
Did you know there are literally hundreds of different brands and kinds of spaghetti sauce? A lot of us have our favorites, but few of us think about why those particular brands are our favorites. Want to know why mine is? Because my mother bought it the first time when I was 13 years old, I liked it and that was that. There’s nothing anyone can do to change my mind on my favorite brand; it is what it is and it’s rare that I venture outside of what I like.
What about everyone else? If you don’t have a favorite brand of spaghetti sauce, what would tip your mind towards buying one, outside of someone recommending one to you? I went online to do some research; I wasn’t able to find the best selling spaghetti sauce, but I found the “best” spaghetti sauce… maybe. Here’s what I found:
Huffington Post – Giada de Laurentiis for Target — Vegetable Marinara
Family Circle – La Famiglia DelGrosso
Cooking Light – Rao’s Homemade Tomato Basil Marinara Sauce with Basil
Food Network – Trader Giotto’s Organic Tomato Basic Marinara
Bon Appetit – Barilla Traditional Marinara
Wow… that doesn’t help does it?
How about this:
In case you didn’t watch the video, Malcolm Gladwell was talking about Prego and their battle against Ragu, a brand their tests showed was considered an inferior product yet one they couldn’t surpass until they discovered something intriguing. Turns out they still couldn’t surpass Ragu with one product… but with multiple products, they finally knocked Ragu off the pedestal… at least for a while.
There are 3 major issues with marketing. The first is that there are a lot of other people and companies you’re competing with. The second is that it’s hard to figure out how to get your brand to be seen as being superior to other brands. The third is that sometimes it doesn’t matter if your brand is superior if someone else is already top dog; you might have to find a way to get around that so you can compete.
People in my local area and in Florida might remember a guy named Jim Shapiro. I can’t embed the video here, but I can link to one of them in case you need reminding or have never heard of him, one of the first lawyers (kind of lol) who advertised on TV. Instead, I’ll show you this one, which was quite popular in a 4-state area which includes New York:
That brings back memories doesn’t it? At the time of that commercial and the one I linked to, it helped drive revenues to unknown heights, to the extent that lots of other people started doing the same type of thing until, finally, the market was flooded with so many crazy commercials that they stopped making the kind of impact they used to and eventually started dwindling away.
This is proof of three things. The first proves that getting attention is key to success, even if you’re not that good (or fake). The second proves that it takes great effort to stand above the crowd, but you’ll probably only get a short term boost from it before everyone else starts copying you. The third proves that we all have to be willing to take chances, some of them pretty bold, because when all is said and done, getting that boost and making a lot of money is better than not making money at all… at least if you’re honest (these guys had problems later on; that’s what doing illegal things will do to you).
Marketing isn’t easy. That’s not quite true; marketing is easy; getting attention from your audience isn’t. The biggest question I always have for my business is how to get my marketing to the place where people are calling me up wanting to work with me instead of the other way around. After all, hospitals rarely call anyone looking for consulting, and they almost never pick up the phone in the C-suite (I know this one personally).
Outside of that area, I generate enough interest but never enough to get the people I want contacting me as often as I wish so I can become independently wealthy and eat nothing but hamburgers all day. Social media marketing is intriguing because it helps you reach out to way more people, but at the end of the day it might take a stunt like writing 12 posts in 3 days for a specific month on one blog or a blog post a day for a month or even a video a day for a month for the right audience to start finding you.
I’m not a master of marketing but there’s one thing I definitely know; we have to do it and we have to do it often. That’s pretty much the only bit of advice I can give you or take for myself. I mentioned above that there are so many attractive women that I stopped staring at them. Yet I know some famous attractive women, and I know them because their names keep popping up, their pictures keep popping up, they’ll end up on TV or in movies all the time… over and over and over. Repetition is key; you might not get your message through the first time so you have to keep pimping it out.
I tell myself this all the time, when things get slow and I’m wondering what to do next… do it again, keep doing it and then do it more! You can modify it all you want, but keep doing it. Get your message out, work on connecting with others, and unless you strike gold the first time around keep at it, rinse and repeat.
Do you have marketing tactics that work well for you? I’d love to hear about them.
Posted by Mitch Mitchell on Sep 17, 2016
Yeah, I know, that’s not quite fair. lol After my post about LinkedIn being like Facebook what else could one expect? 🙂
Truthfully, even though it’s rare that I do it these days, it not only can’t hurt to do some marketing, networking or outreach on LinkedIn if you’re a sole proprietor, consultant or looking to upgrade your position but it’s almost imperative to do so. No matter how much I might think it’s failing as a social media platform, truth be told there’s no other site I know of that’s still more geared towards people and business than it is.
With that said, I can talk about different ways you can market yourself or your services on LinkedIn. I’ve done a little bit of all these things, with differing results, thus it gives me a bit of credibility to talk about them. I’m not going to tell you how successful or unsuccessful any of them were because you should discover these things for yourself. I will say that over the past 2 years I’ve been way more successful at it than I was back in 2012. 😉
1. Post articles
Full disclosure; I stopped publishing posts on LinkedIn in December, although I haven’t totally ruled out going that route again. I posted 100 articles and they had varying success. The shares started out like gangbusters and I was getting a lot of attention but at a certain point things dropped off drastically.
However, the reason this is a good thing to do is because of that initial boost. You’ll have to post at least 10 times and spread them out at least a few days, maybe even a full week. You get to select up to 3 categories that you feel your article addresses. If you’re lucky, at least one of them will go “LinkedIn viral”, which means you’ll get over 1,000 views, and if a lot of those people end up following you at least you’ll have created a new audience.
2. Set up your blog posts to automatically go there
Although I have 5 blogs, I only have two of mine set up to send posts there automatically, this one and my business blog. For years I only had my business blog posts going there but recently I changed that up to share these posts as well via Twitterfeed. By the way, I use this same program to post all of my blog posts to Twitter when they go live, and I use it to post my business posts to my business Facebook page.
3. Post some of your older articles or new videos to your status
I don’t do this all that often, and I won’t be doing it for the month of September since I’ll have a lot of posts showing up there, but this is another way to get some of your content in front of other eyes and sometimes you might get some feedback on it. You can’t automate this process, which is why it’s down further on the list, but it can’t do anything but help you… unless you post something stupid. lol
4. Comment on some posts in groups
Someone else might recommend that you post links in groups related to your niche but I’m going a different way. The reason for this is because almost everyone posts nothing but links without saying anything about what they’re sharing. This means most people ignore the links because there’s not much compelling about that sort of thing on LinkedIn; you can get that from Twitter instead.
However, commenting on posts does a couple of things. One, it might help you connect with the original poster, since they’ll be notified that someone commented on their post. Two, those people who actually sometimes writes comments are more likely to leave a comment on a post that already has one. I don’t know why this is but I used to notice that it happened quite often after I commented first on an article.
5. Post a discussion topic in a group
Instead of posting links, think about a topic you believe might generate discussion instead. Set it up by either giving some background on the issue or giving your opinion on it. Most people will be more comfortable with giving background information and then asking people their opinion on it. That can get people responding and sharing their thoughts, and it gives you the opportunity to network with those who you feel comfortable with.
6. Reach out to people you’re connected to with an original message for each one
I’m connected to over 1,000 people on LinkedIn, and at least 40% of those people are in health care, which is what I mainly consult in. I did a campaign where I decided to try to reach out to every person I was connected to that I’d never had a conversation with, or didn’t remember talking to.
I’ll admit that because of the number of people I was connected to and the time it was taking to go through the list, I stopped after the letter “L”, which means I made it almost halfway through the alphabet. I had conversations with a few of those people by reaching out to them first. I was able to script a different message to each person by first looking at their profiles again and, because I’m in the industry, having an idea of what to ask them or share with them individually. I’m still talking to a couple of those people months later; that’s pretty cool.
7. Rinse and repeat
Like all marketing efforts, nothing works if you only do it once or twice. It takes a lot of work and a lot of time because you never know when people are potentially going to see what you’re putting out. Don’t overdo it but be softly persistent.
If you get lucky enough to talk to someone, do that… don’t market up front but talk to people. They might learn enough from that to ask you more specific questions, then you’re good to go.
That should be enough to get you started, or at least get you thinking about how you might want to change something up. If you have other ideas, go ahead and share them. If you have further questions, or you try some of these, please feel free to let me know how it’s going for you; I’d love to hear it.
Posted by Mitch Mitchell on Jun 20, 2016
“I fear all we have done is to awaken a sleeping giant and fill him with a terrible resolve.” Isoroku Yamamoto… maybe…
The quote above is one that many people have seen or heard over the years. It’s attributed to the Japanese admiral whose name I’ve shown above. It’s also probably apocryphal; no one can prove that he said it, and he was someone who was widely quoted in his day.
It’s a great quote, but it’s unverifiable. The thing is, just because it might not be a true quote doesn’t mean it wasn’t an accurate quote. After all, he did say this at least a year before Pearl Harbor:
“If we are ordered to do it then I can guarantee to put up a tough fight for the first six months, but I have absolutely no confidence as to what would happen if it went on for two or three years.”
It was quite the prescient thought from someone who actually knew what the United States and its allies might be capable of, and he warned against doing some of the things that politicians for generations have wanted those who do the actual fighting try to tell them might not be the best course of action. No one is going to accuse him of being Kreskin, but he offered this one last blast just 3 months before the Pearl Harbor attack:
“Britain and America may have underestimated Japan somewhat, but from their point of view it’s like having one’s hand bitten rather badly by a dog one was feeding. It seems that America in particular is determined before long to embark on full-scale operations against Japan. The mindless rejoicing at home is really deplorable; it makes me fear that the first blow at Tokyo will make them wilt on the spot.”
Interesting isn’t it? Let’s change direction for a quick minute.
Last night, the Cleveland Cavaliers won the NBA Championship in 7 games after trailing in the series 3 games to 1 against an opponent that almost all pundits thought was a much more superior team. It was the first time in NBA history that a team came back to win the championship after being down 3-1.
The Golden State Warriors won 73 games this year, more than any other NBA team in history, then worked some of their own magic to get into the finals by coming back from a 3-1 deficit. They had the league MVP on the team, Steph Curry, and all looks like it would easily be back-to-back championships for them.
Someone… okay, almost everyone, started to say some things about Lebron James, the team captain, the guy who was the first player to make 6 straight NBA finals since 4 players on the Boston Celtics teams of the 60’s that won 9 of 11 championships, the guy who had a finals record of 2-4, like he didn’t have heart, that he was surely now the former greatest player in the league and that players like him couldn’t succeed in today’s game. There were lots of other things said about him also, as well as his teammates, that were somewhat insulting if you ask me.
I’m not a Cleveland fan, but I am a Lebron fan. When I read a lot of the articles that were being written by people who “know basketball”, I had a much different thought. My thought: y’all have just awakened a sleeping giant.
They all had. LeBron came back to score 41, 41 and 27, with double digit rebounds and assists in all 3 game and at least 3 blocks in each of those games and basically carried the team on his back (though he did have some scoring help from Kyrie Irving) to an improbable championship. He was faster, stronger, bigger and had more determination than anyone else on the floor in those last 3 games. Folk who were talking trash before those last 3 games had to own up to the truth; this is the best basketball player in the world right now.
Don’t awake sleeping giants.
That is… unless you’re the sleeping giant. Can I tell you something? You’re a sleeping giant.
How do I know? Because I’m a sleeping giant. I really am.
A bit of honesty here, if I may.
I look at my life as a few big successes and a lot of coasting, some falling, and then starting the process over again. The successes always come in one of two ways. Either someone has irked me to the point where I feel the need to show them up somehow, or I’ve had a major low, to the point where it’s time to get going and, when I get going, I can be hard to stop… until I start coasting again.
Successes: multiple bowling trophies, scholarship letter, Asteriods championship (how many people remember Asteriods?), multiple times hospital director, 3 books, a standing ovation at the last wedding I performed at (wedding singer), spoke in front of over 200 people, spoke in 9 states, made over $200K two years in a row, and I’m about to celebrate my 15th year in business on Friday.
“Experiments” (I hate the term ‘failure’): almost flunked out of college my first year, dodged death about 9 times so far in my life, lost my job twice, have had 3 years when I made less than $10K, fought depression, have sleep apnea and diabetes and, as of Friday am on the border potentially heading towards glaucoma… and have made little money on all my blogs over all these years…
I’m tired! 🙂
I’m big on the concept of motivation because I tend to believe all of us can use a boost from time to time to help us awaken our giants. These days, at age 56, I may not quite be past the time when someone might irk me enough to want to find ways to crush them or show them what I believe I can do. I might get riled but frankly, angry energy doesn’t last long enough and these days it’s hard to focus on a goal when I’m angry; I guess I lost my killer instinct.
Instead I end up looking for other ways to motivate myself. One way is in writing my own motivational quotes. Another way is to find and imbue the quotes of others like this:
“He who is not courageous enough to take risks will accomplish nothing in life.” – Muhammad Ali
Or find motivational messages and speeches like this:
The thing about awakening giants is that they turn out to do marvelous and spectacular things, things no one expected of them, things they might not expect of themselves but knew they were capable of. If they can do it, then we can do it.
Who’s going to come with me in awakening our sleeping giant on the first day of summer this year? 😀
Posted by Mitch Mitchell on Feb 8, 2016
Last night was the 50th Super Bowl where the Denver Broncos beat the Carolina Panthers 24-10. It was a mild upset because all year long Carolina had pretty much been the premiere team while Denver kind of shocked the world by beating the 2nd best team in the league thanks to their great defense. It wasn’t close to a pretty game but winning beats pretty any day.
Since my routing interest most years, including this one, was fairly minimal (I have my annual pizza bet with my friend Scott; this year I lost… heck!), it means I’m always more interested in the commercials than anything else. As usual, there were some hits and some misses; also as usual, there were a few commercials that garnered both like and dislike, depending on the person in the audience.
There was also one other difference in the commercials. At least half the commercials were by companies that showed more than one commercial for their products. I think Hyundai, Jeep and Acura ran at least 2 commercial spots, and at around $5 million a commercial… whew!
I’m talking about commercials because during the game I was talking to my friend Kelvin about product creation. As y’all know, I’ve created a few products over the years. To the left there you’ll see 3 products I’ve created, two books and a webinar. I’ve also got another book, a training manual, an employee evaluation manual and a seminar series I can count among products I’ve created. I’m thinking that’s not so bad; who knows, you might even click on a link or two here just to take a quick look. 🙂
I’ve sold a few things here and there over the years, but never quite sustained anything or actually done the push towards selling any of my products. That’s a major failing on my part yet something I can now talk about… how much marketing and promotion are we willing to do, and what type and how much will we do so that we have the opportunity to make sales?
I’ll tell you the truth, I’m not the worlds best marketer. I know what I’m supposed to do; after all, I’m the guy who wrote about Yosemite Sam marketing after all. I’m also the guy who wrote a post giving folks definitive marketing rules to follow, which I do… kind of…
If I know all this, then why am I not doing it as much as I should or as good as I should? Is my reason the same as yours?
I have two reasons… neither of which I’m sure are very good, but I’m willing to share them.
The first is that I’m more of a creator than a marketer. If I’m not creating products I’m creating content. I spent hours reading and researching and evaluating and then writing about things I learn. After that I promote what I write in a few different ways and wait for you folks to stop by, read, offer your opinion, hopefully take a bit of knowledge with you, and move to the next project.
The second… overall I hate marketing! lol I don’t like bothering people, indirectly or not. Sure, I do some promoting, but I’m not close to doing it as often as I should. I might market my products 3 times a week on Twitter if I’m lucky. I might market my products on Facebook every once in a while, maybe every 5 or 6 months. Once I stopped writing articles for LinkedIn I stopped marketing there at all. Even when I’ve written about a product and created a sales page, most of the time I’ve forgotten all about it & don’t mention it all that often. I don’t have any email lists, don’t write anymore newsletters, won’t pick up the phone… whew! I’m thinking it’s hard to make any sales when I’m not doing any marketing or promoting. I’m sure you’ll agree.
I’m also betting that for most of you who are hoping to make money online or offline, your issue is one of the two issues I mentioned. It’s why most of us make little to no money, get little to no calls for consulting or training or project work, and don’t get as many comments on our blogs or even visitors.
I often ask myself “is it hard or do I just perceive it’s hard?” I think it’s a little of both. As much as I hate popups (see #8), it’s depressing to have to acknowledge that some people increase their lists and possibly make money because of them… though I’ve never signed up for anything a site has because of its stupid popups. I’m betting a lot of you have though; come on, admit it.
In this year of focus, I’m determined to figure certain things out and address them as well as write about them. With the acknowledgment that one can’t make money without marketing, no matter what it is, I’ve actually started a campaign on LinkedIn for my main profession, which I’ll talk about at a different time. I’ve made some contacts and good connections, which proves that it can work if you’re willing to do the work the right way.
Now all I have to do is figure out what my trigger point is going to be in marketing my products and services. Sure, I can do it on my blogs, but there are other ways of getting it done. I’m going to figure out something I can live with; I challenge you to do the same if you haven’t figured it out.
Then again, there’s always Adrienne… 🙂
Posted by Mitch Mitchell on Oct 19, 2015
Two weeks ago on my business blog I wrote a post saying that I don’t fully give everything away when I’m writing my blog posts. I give away a lot of information, that’s for sure. What I don’t give away is a lot of implementation techniques. I also give advice that’s at a surface level; after all, every person and situation is different, so I can only give global information. For more specific help, I have to be contacted; that’s what a consultant does after all.
In last week’s post talking about how we all need to promote ourselves on social media, I mentioned that I would be giving a more detailed account of some of the things I’ve been doing lately that seem to be helping me get over the hump as far as being better known. In this post, I’m going to be giving a lot of detailed information away, as opposed to what I mentioned above. You might ask me why; don’t bother because I’m about to tell you.
I’m not going to lie to you. Doing what I’ve been doing is going to take a lot of work and a lot of time. If you’re efficient, it won’t take as much time, but it’s still going to take a significant bit of your time in general. Also, you can’t do all of it at once, although some of it you can.
I’m going to cover Twitter today, part of which I’ve mentioned before as it pertains to Twitter and Tweetdeck, but I’m going further now than I was. At a later date, probably next week, I’m going to cover LinkedIn and Facebook and how they relate to some of my blogs; how’s that for a full cross promotion?
The one place I’ve been deficient is Google Plus, so I’m not going to talk about it in this article. Heck, even I can’t do it all. Maybe another time; we’ll see.
Let’s get started with Twitter. I’m not going to repeat what I wrote in that previous article about it, so if you want more details, the cost to you is going to be a little bit of effort in going back and reading it; while you’re there, think about commenting on it as well. 🙂 I will start off by saying that I’m still using that process; I’ve just expanded it a lot.
Back then I had a list of 20 posts from this blog and 20 posts from my business blog. At this juncture, I’ve expanded that a lot… I mean a lot! lol In my Word file I’m up to 9 pages of links that include articles from those two blogs, my other blogs, and interviews I’ve conducted that are on my YouTube page. I only go back as far as the blogs will accept comments; that means this blog only goes back 1,000 days, but the business blog will accept comments going back 5 years. That’s to limit spammers, who love putting things on older posts (suckers lol).
But wait; there’s more (a homage to products bought on late night TV) lol. I have a second file that’s about 8 pages long of quotes from the early years of my business blog (which I’ve been writing for 10 years) that are geared towards topics I cover there that will help me reach an audience I’m looking to touch base with. Many of them have hashtags related to the topic, some don’t, but overall they’re another important asset I use.
If you’ve read the other article, you understand the need for the blog posts so let me explain the quotes. A lot of people love inspirational quotes. If you go to Twitter you see them all over the place. However, a lot of people not only are automating the process, but they’re all posting quotes by other people, famous people whether you know them or not. Almost no one is posting their own original quotes, and I think they’re missing out on a major opportunity. Not that I don’t also share some of those things (I’ll be coming back to this), but I also share a healthy dose of me; turns out I’m pretty quotable when I look back. 🙂
The first thing I do is decide the starting time for my daily posts. I start them a different time every day of the week… well, Monday and Thursday start at the same time, as do the posts on Saturday and Sunday, but otherwise I diversify the time. Trust me, the only people who are going to notice it are those who read this post; go ahead, share it and I’ll bet a lot of people still won’t notice it.
The reason Monday and Thursday started at the same time came about because I was writing two posts a week for this blog; since I’m not doing that anymore I could have changed the time up, but I’m leaving it alone for now because it makes programming everything else mentally easier to do. Tweetdeck is my platform of choice, but I’m assuming you can do the same on whatever you’re using.
This part is manual but it needs to be. If I write a new post, it’s the one that gets posted first every morning. Those are scheduled to automatically go out when published, since I write them ahead of time so I can plug them into their slot. There are 5 days and I have 5 blogs, so each blog has its day. If I don’t write a new post for any particular blog I pop something else in there.
I schedule blog posts initially with two hour periods of separation. The reason I do that is because every new post gets shared the first week at least 5 times (if I like it); sometimes more often. Well, almost every post; the one I wrote on September 11th this year was shared 3 times on that date and hasn’t been shared again. It was for a specific date and reason; those posts and sales posts follow a different standard.
The reason I space posts out 2 hours apart is because it gives me the opportunity to plug these posts into those other slots, since I’m usually scheduling everything 2 weeks in advance. Since this blog starts on Monday, it’ll get posted 5 more times during the week, including later on Monday night. If I really like it, I’ll pop it into a slot during the weekend also, and possibly a couple of times the next week. Otherwise, I don’t have an extended schedule for the new posts; I just plug them in when I feel like it.
I use a manual process is because Twitter won’t accept the same post more than once in a 24-hour period if it’s identically written. I also don’t put hashtags on the original posting of it; it would make my titles look messy. So, it gives me the opportunity to add the hashtag later on and either move it around if I need to or just make sure the posts are scheduled further apart than 24 hours. For instance, after I’ve written this post, I’ll be able to go ahead & paste it 5 other times into Tweetdeck for the week and be done with it, since I’ve already scheduled the other blog posts for the next two weeks; whew!
By having a file of older posts with the hashtags already in place, it makes the process of putting them in Tweetdeck move pretty fast. Popping those links in takes me between 30 – 45 minutes. The only slowdown is if I select a day where I want to revisit some of the newer posts, which I don’t have on the file because some of those I want to highlight more than what I have in my file. The file always goes in order based on which blog I’m sharing. The two most voluminous come from this blog and my business blog; that would figure since they have the most posts.
Now, you could just do that and stop there… but I don’t. I mentioned my quotes file previously. Now it’s time to schedule some of my quotes into Tweetdeck. I’ve also added some of my favorite quotes from other famous people and, well, characters from entertainment I like. Most of those quotes are those others aren’t using all that often so, in a way, I’m keeping up with my originality goal while giving some people names they might recognize like Dumbledore, Captain Picard and Yoda; y’all know them right? 🙂
These quotes I only schedule 4 times a day except for Mondays. I space them out 4 hours apart, but I also schedule them 30 minutes after a blog post. Let’s use Thursday as an example. The first post will go out at 9:45 and the first quote will go out at 10:15. Then there will be a quote at 2:15, 6:15 and 10:15. I never post anything during the times I know I’ll be trying to sleep, but since I stay up late, often I’ll post something live if I’m on Twitter at that time. I schedule those out two weeks in advance as well.
That might take me anywhere from 20 to 40 minutes because every once in a while, for some of my shorter quotes, I’ll go through my archives and add an image to the quote. If you have at least 22 characters left, you can add an image. If you have enough characters left and you want to add a topic specific hashtag, do it. That’s how you’ll best reach the audience you’re gearing something to.
Whew, that’s a lot of work isn’t it? Sorry kids but we’re not done; not even close! This is where many people mess up, but I’m not going to let you do it. If I did, then I’d be contributing to the noise I see on Twitter and I’d hate myself. Remember, even if it’s supposed to be about you, it’s not ALL supposed to be about you.
Next, it’s time to go through my Twitter lists to see what’s going on and what people are sharing. I have 4 specific lists: Friends of Mine; People I Want To Follow; Syracuse Folks; #Leadership.
The first is a listing of my online friends whose posts I want to share on Twitter more often than others. I don’t share everything, and, so you know, if I’m sharing a link I always go and look at the post to see if I think it’s fine before I share it; my reputations on the line after all. I always start there, and it’s not an overly large list of folks.
The second is the most transient list I have. There are a few people who will always be on that list, but it’s the list I use to alternate people in and out of that, for the most part, I’m connected to on Twitter. Sometimes there’s something I’m not connected to that’s not local that I’ll put in there for a while, just to see what type of thing they’re posting. If I like it, they stay; if not, I remove them and put someone else in. The one permanent person in that list that I’m not connected to is Neil deGrasse Tyson. If you don’t know who he is… why not?!?!? Go look him up; I consider him the smartest and most eclectic person in the world today. However, this is the 3rd list I look at.
The second list I look at is third in the line, that being my local Syracuse peeps. This includes friends of mine who may have moved out of the area but I met them here. It’s a bigger list than the other two, but they don’t post a lot of stuff for the most part, and usually by 11PM they’ve stopped posting for the night; wusses. lol
The last of my created lists is my #Leadership list. Every post that’s on Twitter that uses that hashtag shows up here. This gives me a rotating list of people, most of whom I don’t know, who are posting things I like to see. If I like it, I’ll share it.
The last list I look at is that all encompassing list of everyone I’m connected to. At this juncture that’s about 1,150 people; whew! And yet, it’s not as daunting as you might think it is; I’ll tell you why based on the next step.
I do a couple of things with these lists. First, I open up a Notepad document. For the first 3 lists I mentioned I go back over a 24-hour period and look at everything that’s in those lists. Since they’re not voluminous, it doesn’t take as long as you might think. For the leadership and home columns (the column where everyone I’m connected to is called Home; not sure if I called it that or not lol). I only go back 30 minutes. Trust me, there’s so much content that 30 minutes is plenty to look through for both of them.
Tweetdeck allows me to use the mouse to copy whatever’s in the box for those people and paste it into Notepad. I mentioned earlier that if there’s a link to a post I open it up and look at it. The secondary reason for doing that is some folks paste without having the links shrink, and copying doesn’t retrieve the entire link. So, if I like it and want to share it, I have to copy the link from the browser and replace the truncated link that showed up in Notepad. I accumulate all links I want to share this way.
The second thing I do is just go ahead and share some of those links while I’m looking at them. I do this for a lot of the local links so those folks will see that I’ve shared them during the night; it seems to make them happy when they wake up. lol If I share them once, I don’t share them again. By copying and pasting later I get to control what they look like, but if I share them immediately they’re formatted differently. Thus, if they’re retweets and I want to give those folks credit, I have to type in their Twitter handles if it’s live, but if I copy it then I get their Twitter handles on the file.
How I schedule these depends on how many I get. This is the one area where I might have to revisit the columns at least one more time during the week. I’ll post at least one of these once an hour, and at an “off-time”. Every post of mine is scripted based on either ending in “0” or “5”. The others can be at any time of the day, at long as I’m awake, but the caveat is that there has to be at least 10 minutes of separation, more if I can get it. This regulation doesn’t apply to anything I’m sharing while live, but if scheduled I stick to this rule. Because of the live sharing, I end up somewhere close to a 50-50 split; that’s pretty fair.
If during a period where I’m scanning the columns I end up with a lot to share, then I schedule way out. If not, I’ll revisit that again during the week, possibly a couple of times, and plug them in. Because I know what my general posting schedule every other day, I can actually post some of these in before it’s time to post my blog articles if need be.
Yet, I’m still not done; what else is there?
Because of the time I’ve spaced out, it allows for new content I might create independent of the blog posts. For instance, if I’ve posted an article on LinkedIn, I schedule that. If I create a new video, that gets scheduled. I advertise my products, mainly my two books at least 3 times a week for each of them. I pop my Facebook business page link in there every once in a while. I also pop in articles for two other sites I write for, my accountant and my consultant’s group. I don’t write weekly for them, so they’re easier to plug in later on. Finally, if I get ambitious and have more than one post on a blog in a week, I’ll still have lots of space left to pop those links in.
All of this sounds like it takes up a lot of time doesn’t it? Well… it does and it doesn’t. Usually I can knock it off within a couple of hours in one shot or I can break it up over a couple of days on a weekend. Because I schedule two weeks in advance, it gives me the free time I need during the weeks to do other stuff like writing blog posts, marketing my business, creating other stuff, etc. Frankly, by planning I save tons of time while getting my name out there… and it’s all free! 🙂
One last thing; what, you thought it was over? Well, this part isn’t anything you can plan in advance, yet it needs to be part of what you do. You have to interact with people who interact with you. So, anytime someone shares any of my stuff, I thank them. If they make a comment I comment back, sometimes engaging in longer conversations. After all, Twitter really is about engagement, and when other people see that you’ll talk to them they’ll be more willing to talk to you. If they’ll talk to you, they’ll follow you… most of the time anyway. 🙂 By the way, this is my favorite part of using Twitter, and why it’s my favorite social media platform.
I know the question you’re asking me now, and I’m ready to answer it; what’s my ROI, or return on investment?
I haven’t made much money yet; we’ll get that out of the way. I have sold a couple of my books by doing this, especially my latest book Leadership Is/Isn’t Easy, because some folks get intrigued by all the stuff I’m posting, go take a look, and decide to give it a shot. Now if I can only get more than one person to admit that they’ve read the whole thing I’ll be even happier. lol
However, I get a lot of people sharing both my articles and my quotes. I’ve increased traffic on my sites, though not dramatically. I’ve had a lot more people follow me there and I’ve had a few people who’ve connected with me on LinkedIn and Facebook and have gone to see some of my videos. I’ve also had a lot of people adding me to their lists, which is pretty cool as it means they’ll at least see my stuff moreso than if I was just in the general population there.
That’s about as comprehensive as it gets. Yes, it’s work intensive, but it can be a major benefit if you’re ready to do the work. That part is up to you; however, if you actually read all of this I’m going to ask you to retweet it for me so it’s not just me doing it. After all, I didn’t write this particularly epic post to read it on my own. 🙂
If you think I’ve left anything out, or you have any questions, please feel free to comment. Now I’m tired so I’m going to bed. lol