Posted by Mitch Mitchell on Aug 3, 2015
Last week on this blog I talked about the career that up until now has dominated my business life. Health care finance can pay well. It’s also a very fickle business though.
I talked about how I needed to find a better business model instead of constantly beating my head against a wall. The wall I’ve been banging my head against is inflexible; it one I’ve had no control over.
Then I closed with “We should learn how to live the life we want instead of the life we think we should be living. And if we can make money that way… then why not?”
This is the beginning of “why not”. For a big part of it, I’m reaching out to y’all, the masses (well, let’s see about those masses), to see how I can help “us” (this guy Greg is going to hate me for all the quotation marks lol).
Here’s the deal. Below are categories of things I’m pretty proficient at; some of them I’d not hesitate to say I’m expert on them. Although I’m going to create products and such of all of them at some point, what I’m looking for is some feedback on what a majority of you might want to see me create that you’d actually pay for.
So you know, part of this is based off the book Ask that I reviewed back in June. It’s main premise is that we sometimes need to ask our audience what it is they’re looking for, that they’d be willing to pay for if they knew the information they were getting was going to be top quality, then building off that.
I’m not totally following the whole thing because part of my purpose is different. I’m looking for the “feel good” part of things as much as I am the “make money” part of things. I’m tired of just marketing to a group that doesn’t want to talk to me; I want to market and talk to people who not only will talk back, but at some point say “You know, I’m going to check out this thing that Mitch put together.”
This is a major test of my social media marketing skills. To that effort, I putting something similar to this on three of my other blogs as well. Not only that, but I’m going to post about this topic pretty much every single day this week on each of those 4 blogs, changing a little bit of it up here and there. On Thursday for this blog I’ll have a different post, just to break things up (and because I think it’s a pretty good idea), and on Friday on my business blog I’ll have a different type of post, back on one of my proficiencies.
The first thing I’ll ask of you is to vote on something below; that is, once I put it down there. The second thing I’ll ask if for you to share this post, or any of the other posts I write this week, with your peeps. I think the more people who participate in this, the better opportunity I have to make the right choice as to what comes first.
Then again, if I don’t reach the goal on any of them… my decision at that point.
Let’s get to it. Below are 9 categories of things I’m very proficient in; yes, someone can actually be good at more than one thing. Under a couple of them, I’ve broken the category down slightly further than the main category.
The first thing I need is for you to pick one thing; one choice per person. You can leave your request on the blog, or you can send me an email to mitch@imjustsharing.
The second thing I need is for you to pick how you’d like the training delivered to you. One of these I’ve put in there in case local folks participate in amazing numbers; gotta have hope right? Or, if you believe you’d able to pull something together that could get me to come to where you are and get paid for it… even better.
The reward? Other than what I promise will be a top flight lesson, the first idea that has five people select it and the way it’s delivered, I’ll pick 1 person from that group to receive that training for free. If I get 20 people eventually under that same selection, I’ll give away 2 more free trainings.
At some point, if I don’t reach an agreed upon number, I’ll probably take the top 3 and run this again. As I said, I’m putting this out on 4 blogs, and since each blog addresses something different, you might think that picking something on this blog would be a snap… but you just never know… not everything below is something that’s covered on this blog. Who knows, some of you might learn something new about me from the choices below
These are the areas you have to select from (categories are underlined):
blogging for money
article writing for others
benefits and dangers of social media
social media marketing tips
YouTube & video basics
How to motivate yourself
Being A Better Leader
Training Others To Be Leaders
How to provide good customer service
Training others to be good at customer service
Hospital Revenue Cycle
Medical Billing techniques
Understanding Charge Master
Understanding the Revenue Cycle
Now, method of delivery:
1 on 1 training (in person, Skype, Google Hangout, phone)
Remember, only one per person. If you mention more than one, you have to tell me which one is first. You don’t even have to promise me you’ll buy; I just want to know which one you find the most important to you, and how you’d prefer it to be delivered.
I thank everyone in advance for participating and sharing this post, or any of my other posts from any of my other blogs regarding this. Onward and upward!
Posted by Mitch Mitchell on May 18, 2015
In January 2014 I wrote a post titled To Capture Or Not Capture Email Addresses; That Is The Question. As the title suggests, I was looking for a compelling reason to start capturing email addresses, beyond the old saw “the money is in the list”. As the comments on that post indicated, only one person was making any real money from having a list.
My major lament about it all was I had nothing tangible to sell, thus what would the purpose be? After all, without a product there’s no money to make right?
Well, it’s 16 months later, and now I’m closer to going the route of capturing email addresses. Why?
The first is that one of the thoughts from last year, the only one that broke through my mind, was the possibility that RSS feeds might go away. Even though there’s been no more talk (at least as far as I know) that Feedburner will be shut down by Google, since they’ve been shutting down lots of other stuff one never knows what they might do.
I love RSS for my own use and I’m sure lots of other people do also. However, I know some people, out of fear, have gone to something called Feedly, while others have started using Flipboard. I’m using Flipboard myself, but I’ve only connected 3 blogs to it, one a local sports blog that shows up in my general feed, while the others I have to specifically go to.
What am I also worried about? At one point I had nearly 400 people subscribed to this blog. Now it’s down to 151, and I have no idea whether they’re subscribed to the RSS feed or the email feed, mainly because I can’t find that one on Feedburner anymore. I do know that most of those who used to subscribe did so through the RSS link.
Thus, having the ability to capture email addresses might be the smart thing to do to make sure people will continue receiving my stuff… if they want it.
The second is that I’m about to not only have a couple of new products, but I’m going to be doing a massive push for sales of the two products, and starting to capture email addresses wouldn’t hurt the process long term, especially since, if it turns out to be successful, I might be doing more of this type of thing.
Still, I want to differentiate the email from what most people send out. My thoughts are that I would send out an email once a week highlighting every post I’ve put on on all my blogs, any videos I’ve created, any interviews I’ve given, and have a brief thought of my own on there that’s not anywhere else. I don’t know many other people who could claim to offer that much information weekly.
Of course, the issue might be deciding what type of original thought to share. Having multiple blogs gives me multiple topics to discuss, but will the people who subscribed through this blog care about leadership? Will the people who subscribe through my business blog care about finances? Details, details…
I haven’t solidified all the details yet but now that I’m close I’m ready to ask some of you what you think about it all. Remember though… just because you offer advice doesn’t mean I’ll necessarily take it. lol I say that because I’m expecting some of the opinions are going to counter each other, and I’m smart enough to know it’s pure folly to try to appease everyone.
By the way, if I do this thing I found a WordPress plugin that looks like it’d be up to the job. It’s called WP Email Capture, and it sets up a double opt-in process to make sure no one’s subscribing someone else just to be sneaky. After that… I’ll figure out how to send out my newsletters, which will initially probably be manual since I don’t expect a major run early on.
That’s all I have for now; your thoughts on it all?
Posted by Mitch Mitchell on Apr 30, 2015
Although I find blogging to be a popular subject for many people to talk about, there are still a lot of businesses trying to figure out not only if there’s any kind of return on investment in doing it, as well as whether they have the time or the inclination to do it. I have a story that might be illuminating.
A few weeks ago I got an email out of the blue from someone wanting some consulting advice from another state. I sent her my phone number since it wasn’t included in her email (major lesson; always include all of your contact information in your business emails) and said she could call me the next day.
She did just that, and we talked for about 10 minutes about the possibility of my doing some work for her, work that will pay nicely. I asked her how she’d heard of me. She said that a friend had sent her some kind of newsletter that included a link to a blog post I’d written and that it intrigued her because it looked like something she needed for her company.
I asked her if she remembered which blog post it was and at the time she didn’t. She said that she’d find it and send it to me. When I got it I was surprised because it turned out to be a post I’d written almost 3 years ago.
So, someone else liked my post, used it as inspiration in a post they wrote for a newsletter, put my link in it, someone else got it and liked it and forwarded it to a friend, that friend then liked it enough to call me. And I have a shot at getting business out of it. Sure, years later, but what did it really cost me when I wrote that post many years ago?
I tend to write fast, so it might have taken me 5 to 10 minutes at the most to put it together, and it stayed on the blog for years, and now look at what’s happened. Even though I don’t get the contract, I had a shot at it.
That’s the power of blogging; that’s why I talk about it all the time. You never know who might find your content and be impressed enough about it to contact you for business.
Of course, now I have to address the question I’ve seen about whether every business should have a blog or not and whether it can work for everyone. That’s a question that’s hard to answer easily, although it’s an easy answer.
The answers are thus:
* If you can have consistent content, it can work for you;
* If you can’t it won’t work for you;
* If you can’t talk about what it is you do it won’t work for you;
* If you’re the only one who can do what you do in your area, no matter how small a business it is, it can work for you, but still refer to the first bullet;
* Same if there are a lot of other businesses doing what you do but few of them have a blog (I tell this one to accountants all the time, most of whom don’t have a blog);
* If you have a regular website that looks decent that you can associate your blog with it can help
My opinion; if you can blog and you can talk about your business, a blog will help more than it will hurt unless you stop writing on it.
Posted by Mitch Mitchell on Jan 8, 2015
Back in October I wrote what turned out to be a popular post, if you believe Analytics, 10 Business Social Media Tips. I knew it would be popular because people love list posts. It was also relatively short; sometimes that works well.
About 5 minutes ago I wrote the follow up post to that one; then it totally disappeared, and I actually know the reason why and I’m not going to get into it right now, though I suspect alligators. lol However, it wasn’t bad, and I sat here thinking for a couple of minutes wondering if I wanted to try to recreate it or just let it go and move onto something else.
This is we’re talking about, so I’m going to go ahead and write it anyway. Course, with this preamble it now might take 3 minutes for you to read it, but them’s the breaks.
1. Don’t sign up for all social media accounts and services if you’re not going to use them.
2. You don’t have to be a great writer or speller. Be a good writer and use spell check.
3. Blog commenting is the best way to drive traffic to your website or blog; trust me on this one.
4. Make sure you share the links to your websites and blogs as often as possible, wherever you have the opportunity to share them.
5. Don’t always agree with people just to be polite. If you disagree with something say it; just don’t be too aggressive if you can help it.
6. Give people a chance to share your content. Notice that with this blog you can share it on Twitter, Facebook or Google Plus.
7. Whether it’s your opinion or not, make sure you know your facts first. You can bet someone will know the facts and won’t hesitate to tell you.
8. Never forget to share other people and their links with your readers if they’re the inspiration for what you’re writing.
9. Don’t be afraid to make videos. Remember, what you see in a video is how people see you in real life.
10. It’s okay to ask people to follow or connect with you sometimes, just don’t overdo it. Every once in awhile people need a bit of encouragement to participate.
Whew; I had problems remembering two of the things I originally said but came up with 2 more instead. Now go enjoy your weekend, and don’t forget to give me a thumbs up.
Posted by Mitch Mitchell on Dec 8, 2014
Imagine you’re searching the internet looking for someone to provide services for you. Imagine that you come across a website that looks pretty neat and professional. It not only offers the services you’re looking for but many others. And look, there are lots of testimonials on the site, and even pictures of the people who gave those testimonials, just like this one:
Looks pretty good, right? Now imagine you’re someone going about your business, and you find out about a site like this, go to take a look, and lo and behold, there’s your image clear as day, supposedly advocating for a site you’ve never heard of, with a totally different name and in a business that’s not your own.
In this case the lady’s name is Kristi Hines of Kikolani, not Pamela, and she’s one of the top internet writers in the country. She knows a lot about SEO, but that’s not her primary focus. She was stunned to find out that this company had someone obtained her image and used it in their advertising.
I’m not going to mention the website because I don’t want to give them the publicity; she might be trying to do something about removing her image as we speak. It’s possible that the company hired someone else to do the work and that company scarfed up the image from somewhere, figured no one would ever find out, and, well, it’s a super cute face with a great smile, so why not.
As you can imagine, within her circles this is getting a lot of buzz. And since these people profess to do something among their multitude of services that she does, and I’d have to say does better than them, word will be getting out all over the internet & social media circles (that’s where I learned about it), and it will put this company into a compromised situation because this is someone a lot of people like.
The point is that it shouldn’t have come to this. Most of us know that the people shown on many websites, especially in the header area, don’t really work for the company. We’re used to stock images and the like; we get it, because no one stands around posing like they do in some of these pictures.
There are so many sources for finding images that one can use for free that it’s amazing whoever decided to grab this image for its use didn’t go that route. It makes them look bad and, online, once word spreads that you’ve possibly done something unethical, even if it wasn’t specifically you, it’s hard to regain any momentum you or your business might have gained.
Remember, your website is your business, not the business of the person who created it. Don’t get caught up like this, and if you’re thinking about doing it don’t do it. I might say who this is one day… let’s see if someone comes along to identify them so I don’t have to.