One of my goals for this year was to write more guest posts for other blogs. To that end, I’ve written some for my friend DeAnna Troupe, two of which have been posted, and one other that we’re still waiting for.

It occurs to me that there are both people who’ve never written guest posts for anyone else, as well as a lot of posts I’ve seen talking about the benefits of writing guest posts. There are few articles that give tips to writing guest posts, though I’ve seen a few. Here are my tips, some which I’ve seen mentioned before, others that I’ve never seen.

1. Try to write your guest post based on the topic of the person’s blog you’re writing for. If you write about digging clams and someone asks you to write on their blog about dog grooming, it’s probably best to turn that down unless you know something about grooming dogs. Someone else might like your writing style, but neither of you are going to get any benefit out of it. Take some time looking at the blog you might be guest writing for to see the topics they write on, then write something on that topic. I did that when I wrote a post for Connie Baum in January on internet marketing scams on her Healthy and Wealthy You blog.

2. Make sure you revisit your post at least the first couple of days to respond to any comments your article might have received. This one varies only slightly depending on how active a particular blog you write for might be. For instance, if you get to guest post on a blog that usually has lots of comments, it’s best to get back early to see what might be there and then address those comments. The reason why addresses tip number three.

3. Whether a blog gets lots of visits or not, leave some kind of comment at least within a couple of days. If a blog doesn’t get a lot of comments, you might miss if someone eventually does comment on a blog, and thus waste an opportunity to engage with someone new. Leaving and subscribing to comments gives you that opportunity. I always make sure to leave a comment whether there’s been anything or not.

4. Make sure you link back to your guest posts on another blog in some fashion on your blog. A great way to do it is what I’m about to do now, which I did last time, by writing something about it on your blog. For DeAnna’s blog, called Learn Small Business, the two posts that are there so far are Is There A Good Way To Market Your Business and Why A Business Blog. Go check them out; I’m sure she’d love the love, and I’d love the commentary.

One of these days I’m going to be asked to write a guest post on one of those blogs that gets tons of visitors. I’m not going to know what to do with myself on that day, but at least I know I’ll be writing on the proper topic.

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That headline is no lie; I have really been thinking about giving up blogging over the past week or so.

I love blogging; at least I have. I have lots to talk about, so it’s definitely not that.

I like comments, and I’ve met a lot of people I’d have never met otherwise, so it’s not that.

I’ve been wondering whether I’m making a difference or not. I’ve been wondering if I’m channeling myself into efforts that not that many people really care about. A couple of comments on yesterday’s post about people not wanting to read long posts and therefore visiting less often is a part of that as well.

I’m not really into catering to anyone else’s beliefs or thoughts on what it is I do. However, the last thing I want to do is waste my time or anyone else’s time.

It looks and sounds like a pity party, but it’s not. Blogging isn’t the only thing I’ve been thinking about giving up lately. I write two newsletters, and I’ve been writing them for about 7 years now. I’ve never reached a mass audience; my main newsletter still has less than 200 subscribers after all these years. I’ve got enough material to write a couple of books if I want to take the time to edit them; I just might do that.

I’m tired. I’m tired physically, and I’m tired mentally. In just over 2 years I’ve written 653 posts on this blog, and, as you see the stats to the right, I have 131 subscribers; that’s depressing. True, it’s not always about how many subscribers, but I’m remembering a blog post I read the other day about continuing to do things that aren’t living up to expectations. I bet almost no one remembers that last January I made a serious push to increase the numbers of subscribers for this blog; colossal flop.

If I decide to stop blogging, I shut everything down. No sales, no just leaving it up. I’d kill this blog and the others and go about my business. I don’t think I’d be missed longer than a week or so, if that long. And maybe I’d get some other things done. After all, even if I quit my blogs and newsletters, I’m still writing them for other people right now, getting paid for it.

Maybe that’s it; maybe it’s the overkill of writing and coming up with ideas on topics I’ve had to learn to know fairly well that’s killing some enthusiasm for this; I’m not sure.

To keep this short for those who hate more than 500 words, I’ll end with this. I’ll continue writing for now until I come to a real decision, and when I do, I’ll bring this up again. For now, less than 470 words, I’m done with this post.

I was reading a guest post on Problogger titled 8 Reasons You Might Not Be Getting Many Comments, and as I read it, I identified with a couple of them, and found that I kind of disagreed with the other points. I figured I’d comment here rather than there, mainly because there are already 111 comments on that post, and I applaud the writer of the post, Charlie Gilkey, on responding to comments on his post, something you don’t often see guest bloggers going back to do (y’all need to be cautious of that).

If we set the bar at 500 words for what’s long and what’s short, I’d have to say that, based on my own blog, it depends on what someone is talking about. For instance, over the past couple of weeks, I’ve had a few posts that were longer than that, and most of them got a pretty good response. I’ve also written a few short posts, and one of those only got a couple of comments.

I believe as long as you’re not droning over one thing without adding something new to it here and there, long posts are just fine. People tend to gravitate towards one or two lines they really like anyway if you haven’t bored them. And, the post Charlie wrote on this topic was pretty long, and it got 111 comments; case closed.

This one is interesting. If I asked at the end of every post “please comment”, I’d sound desperate. Actually, every once in awhile I do ask people what their opinion is, and I think that’s actually his point here. If you’re writing something pretty technical, you won’t get many comments, but if you offer an opinion, like I do here and there on this blog (kind of like this post), then asking people what they think makes sense.

This one seems obvious, and in this case there’s really not much to comment on because there’s nothing you can do to encourage those people to comment.

This is where we talk technical. One of my posts from awhile ago was talking about how to get Google Desktop to index Thunderbird. This is still one of my most popular posts, and it still gets comments. It never got the amount of comments close to how many people have read it, but it got some, and I know it helped a lot of people. I guess this is just something you have to deal with if you’re going to try to help people from time to time.

Here he’s talking about internal linking, saying that people will go off and follow your internal links to other posts without commenting on the original post. Do those people comment on the old posts if they follow it? I think this is an acceptable risk, because we all would like some of our older comment to be read, it’s great for SEO, and I think people who care will make sure to comment on one or both or multiples as they see fit.

This is an intriguing idea, and I’m not quite sure I believe this one. I doubt there’s a single person who follows my blog and me on either Twitter or Facebook who doesn’t comment. What I have seen, though, are people who subscribe to the email not commenting, instead writing me directly. I’m not sure I believe this one at all.

Hello! He’s speaking to, and for, the choir, or at least me on this one. How many times have I written about making it easy to comment on your blog? How many times have I castigated Disqus and Intense Debate and the like for wanting me to subscribe so I can see responses to a comment I’ve written? Heck, sometimes it’s hard to find the link that allows you to comment. And there’s a new trend where a few bloggers have some posts they’ll allow you to comment on, and others where they turn it off because they don’t want to hear your opinion on their opinion. Not sure where I stand on that one in general, but I know those are usually the posts I want to comment on, so I just don’t subscribe to those blogs because it’s irritating to me.

Once again, I have decided to take this one with a grain of salt. I have experimented this concept of posting at different times, and what I’ve realized is that it just doesn’t matter. It seems the email feed goes out late in the afternoon or evening anyway, and Twitter has folks on it 24/7, so there’s always an audience that’s seeing your post when you’re not around. Maybe 4 years ago time made a big difference, but not anymore.

And that’s that. Be sure to read Charlie’s post entirely, and of course I’d love to hear your thoughts on my commentary on that post. See, I’ve asked you to contribute!

This is a relatively short post, especially coming from me. It’s a simple question; why do you revisit some blogs and not others?

I’ll answer this one first, though I know few people do what I do. I subscribe to around 200 blogs. I’ve been eliminating some over the past month or so because either they weren’t giving me what I needed anymore or their frequency was getting on my nerves. When I talk frequency, I mean posting once every month or longer; I’d already gotten rid of blogs that had 5 to 10 posts a day, as I realized that wasn’t just one person doing all the writing, and there was just no way to keep up with that kind of input.

I’ve also been deleting more blogs that use Disque or Intense Debate, as well as more Blogger blogs. If I’m not going to comment, and your content isn’t compelling enough to keep me reading where I want to comment, it’s time for you to go.

And yet, I’m still around 200. So, what keeps me going to them consistently? Each one of these blogs writes about something that interests me. Each one of these blogs has writers who are giving me something new and different and compelling and educational. They make me feel good, or they make me think, or they give me information I can use. I want that info, and I want to make sure I know where to go so I can receive it. So, I subscribe, and I enjoy.

No one hits a home run every time out; heck, I know I have some posts that get almost no one looking at it. Sometimes I wonder why, but other times I figure I’m just going to continue going for it because, after all, it’s all about writing and sharing and asking questions for me. And I truly am thankful to those of you who come back and check out what I have to say from time to time. I even appreciate those of you who pop in once then leave; at least you gave me a shot.

So, what keeps you going back to certain blogs for more?

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If you have a Wordpress blog, by now you probably have noticed that there’s another update, this time to 2.9.2. Unlike previous updates, this one corrects a minor security flaw that most of us really don’t have to worry about, so you can probably skip it. However, since I’ve mentioned that, I might as well gripe about it at the same time.

The security fix has to do with this new thing they added with 2.9 where, instead of just deleting certain messages, you can move them to the trash and then delete them from there. It seems that if you have people who log into your blog to do whatever, they can look at any messages that you have trashed. The concern is that if you trashed something because it was sensitive, you might not want anyone else in there.

Of course, I’ve kind of railed against having to sign into blogs to comment anyway, so in a way this penalizes those folks who have made people log in to comment; tough being you. As for what move to trash, the only things I move to trash on any of my blogs are when there’s a trackback and it’s coming from me from another blog I’ve linked to. I figure those don’t need to be there, and I’ve already taken care of not sending trackbacks to the blog I’m writing on because of the No Self Pings plugin I wrote about back in November.

My minor rant is against this “trash” thing to begin with. I’d like to know how many people have been going around deleting things from their own blogs, then suddenly saying “oops, I wish I hadn’t deleted that?” Frankly, it’s an extra step I hate having to do when I do it on those trackbacks. However, since they did that, why couldn’t they have added the one more option in their drop down menu to allow those of us who feel sure about what we’re getting rid of to delete at that point?

And one more thing. Have you noticed when you check your spam filter than if there’s something in there that’s really not spam, if you select Not Spam it moves it to your comments, but you still have to approve it? At least here the drop down menu does give you the option to approve the comment so you don’t have to touch it twice. Consistency can be our friend sometimes.

Anyway, skip this update if you don’t have people logging into your blog, or if you don’t ever plan on having anything sensitive that you don’t want anyone else to see in your trash.

by Paul Myers; check it out!

It’s hard to get mad at people who take the safe route and withhold their true feelings, in their own names, online. After all, sometimes people will say something that others don’t agree with, and no one wants to be derided for their feelings. Often, it seems the people who fear this the least are those with true hate in their hearts, those who could care less about everyone, only themselves and those like them. Those are the folks who believe it’s always better to be your ugliest self up front, then apologize later and say people took what you had to say out of context.

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I believe one can have an opinion and give an opinion without being too brusque or hateful. Sure, every once in awhile we all get a little heated in our passion, but that’s to be expected if you have a point of view. It’s how you express your point of view that determines the outcome of responses. For instance, if I boldly say I hate Rush Limbaugh (by the way, I do hate Rush Limbaugh), it opens me up to that bunch of wild eyed hooligans who believe every piece of trash that comes out of his mouth without question to write something here supporting him or castigating me.

If I feared that, I’d be inclined to keep my opinion to myself and never utter another statement; lucky for me, when these folks come out of the woodwork, the rest of us know where they are and how to deal with them, especially since, at least here, I don’t allow hidden or anonymous comments. Anyone who comments here has to give a legitimate email address, otherwise their comments are bounced. That’s one of the best reasons to have a comment policy, so no one can say they didn’t understand the rules of coming into space I’ve paid for.

However, if were to try to be a bit more genial in my description of Rush, and I were writing something other than this post, I might state instead “I totally disagree with every single point of view Rush Limbaugh has” and leave it at that. In that manner, I’ve expressed the same thing as hating him, but only in a nicer way. In that way, it’s less about him and more about my beliefs and thoughts.

And really, if you’re blogging, that’s what it’s supposed to be about, your beliefs and thoughts. There are two folks who frequent here that I see putting themselves out there all the time. Rose has taken on some subjects that others might find controversial, and has put her opinion out there on some things that not everyone agrees with, but at least she’s got the guts to do it, and I applaud her for it. Sire also does it on one of his blogs that most of you probably don’t know about, which I won’t write in full because, where we differ on the subject, is that I believe one of his terms is easily considered as controversial in America, a word I’ve never used and still won’t use, but where he’s from probably doesn’t connote the same feelings or meanings, that being his Load of BS blog.

Playing it safe has its places. My business blog is a lot less controversial at all times than this one, but I will take on racism on that blog because part of my business is talking about diversity issues. I also give a lot of opinions on that blog as it relates to business relationships, but my language is such that it’s more of an educational thing than a ‘fussing at someone’ thing.

I remember meeting a guy maybe 2 or 3 years ago in another city. I went down with a friend of mine who was part of a small panel on blogging. I was talking to him afterwards and asked him if the discussion was going to lead to him writing his own blog. He said no, because he didn’t want to hate people hate him if he said something wrong. To me, unless your opinion is a direct condemnation of others based on factors they can’t change, there’s no such thing as a wrong opinion. I thought it was too bad because this was a guy who seemed to have a lot of knowledge, and I think if he’d felt more free to write about things his blog would have done well.

One final thing. If you’re writing your blog now and continue to do it, great for you; keep on doing it. But if you’re writing about, well, nothing, get out of the water and take a stand on something, at least once. Yeah, controversy sells, but it’s more important to break out of your shell and actually show who you are every once in awhile, even if you know one or some of your readers might have a different point of view. It makes you imminently more interesting, and I think you’ll start to see your visitors and subscribers increase as well.

At least it’s worked so far for me. By the way, did you remember that Valentines Day is Sunday?

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Let me get this out of the way. I don’t like Rupert Murdoch. I don’t like almost anything he stands for. I believe he’s pretty much a greedy man who likes stirring up controversy because he knows it sells. I believe he skews the news, not because he actually believes any of it, but because it makes money. I’m not against anyone making money, ever; I don’t have to like how some people make it, though.

However, if there’s one thing I am is fair when I have to be. And, of all things, Murdoch recently said something that I’ve touted in my own way for years, though my thoughts have been a little more limited on the subject. And that subject is content.

I’ve always said I believe that content is king, and I really believe that. On the blogosphere, that always turns into a debate, and it might even turn into a debate here as well.

Let’s first see what Murdoch has to say. In essence, he loves all this new technology, and all the media companies that he owns. He sees the value in all of them. Bu the also says that not a single one of them means anything without content. His news services mean nothing without content; his TV channels and his movie studios mean nothing without content. People are ready to either pay for the content or use the content to help them make money. In his words,

“The value of content is now clear. Content is not just king. It is the emperor of all things electronic. But this clever technology is merely an empty vessel without any great content. Without content, the ever larger and flatter screens, the tablets, the e-readers and the increasingly sophisticated mobile phones would be lifeless.”

I hate to say this, but it doesn’t get any clearer than that. There are literally more than a hundred million blogs out in the world, and those that have a chance to grow and proliferate all have content. Not all of the content is great, but there’s a lot of it. Notice, he never said the content had to be great in quality, but it does have to be great in quantity. Of course, I’ve always believed if you’re not going into it without hoping to provide great quality, don’t do it at all.

In my guise as an internet marketing consultant for small businesses (as opposed to an affiliate marketer who can’t seem to make more than $100 a month online), I work with them in trying to convince them that having a website is a great thing, but without adding more content, or having active content that keeps people coming over and over, or at least the search engines, that their sites will stagnate, and the best SEO in the world won’t keep them going. Imagine if a movie studio put out the greatest movie in history, then kept showing that same movie over and over. Okay, so I’ve seen Rocky Horror Picture Show about 40 times live; it wasn’t because of the movie, but more because each week the people who came to the show changed up, and you never know what they were going to do. In essence, that was my content changing rather than increasing, but it was still new content nonetheless.

That’s one reason why I write as often as I do. I could probably be doing okay with only 3 posts a week, and when I get busy that might be what I drop to; after all, actually making money is always more important, right? However, I have found that I like writing more, and when my content is higher my visitor rate is higher. That, plus look at all the great stuff I get to link to that I’d never have if I hadn’t written so much in so many places.

So, content is no longer just king; it’s an electronic emperor. And this emperor doesn’t need clothes either.

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You know, spam at best is normally irritating and nerve racking. These days, spam is taking on a new, direct approach that leaves me confused and wondering what some of these people are thinking.

I can’t be the only one seeing it, but spam comments are actually starting to get insulting. Since I usually delete stuff pretty fast, I haven’t been charting a lot of what it’s been saying lately. However, I thought about it enough to save the last two examples:

“Even though this is very interesting, I don’t think I could agree with you completely.”

“Seriously? Don’t get me wrong, I’m in agreement with you partially, but when you say something like this you actually have to be ready to defend it.”

Many of you are probably seeing the same kind of thing these days. I know that because I visit a lot of blogs, I see a lot of them that have both positive and negative spam comments on them, and the owners of those blogs either thanking the people for their comments or arguing with these spam comments. Sometimes I find that fascinating, and other times I find that pretty sad. Maybe it’s because I’ve been on the internet for long time that I can tell it’s spam, but sometimes it just seems so pathetic seeing people trying to argue with something that’s been automatically generated, thus isn’t real.

Not that spam has any redeeming value to begin with, but I keep trying to figure out what possible motivation the people who send this stuff out have in being either rude or in attack mode. Most people don’t respond well when they’re being attacked, and when it comes to their blogs people are more apt to delete rude comments than to keep them around. My thought has always been that I don’t mind if people don’t agree with me as long as they keep a certain amount of decorum. I’m not going to allow bad language, and I’m not going to allow name-calling much beyond calling someone a jerk as long as there’s an explanation behind it. I figure it this way; I pay for it, my name is attached to it even if I’m not really a part of the conversation, and I’m not letting it stay.

I guess this is just the next stage of spam trying to find a way to seem as realistic as possible. I hope those of you who read this blog aren’t falling for this kind of thing all that often.

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I was checking out a post by our Buddy Mike CJ talking about blogging and job security, and it sparked a memory in my mind. In his post, he’s talking about a friend of his who’s now sick and worried about his business. Mike talks about how, by making a living blogging and being online, he’s actually in a very good position because his business will not only make residual income, but he could still do blog posting from a hospital bed if he were ever in the position to have to do so.

It reminded me that the reason I actually bought my second domain many years ago was because I wanted to try to set up another source where I might be generating some online income as a just in case measure. As a consultant, there are times when I’m making mad dollars, and other times when my income is drastically deficient. There is more down time than alive time, but it’s certainly not vacation time by any stretch.

Enter internet marketing. The basic idea is to find a way to either create your own or market someone else’s products, create and market the webpage to hopefully get visitors to stop by and buy the product, then repeat the process over and over until you’re making serious bank. I mean, it sounds so easy when you hear about other people who’ve done it, right?

I’m here to tell you something you already know; it’s not so easy at that. It seems there are ideas that either work or don’t work, and products that either sell or don’t sell. There are tactics that may work such as mailing lists, or might not work such as popup ads; I’m not sure either one of these works or doesn’t work, but my friend Kelvin is wont to say (that is a legitimate phrase, Sire lol) that if people keep doing it then it’s working for someone.

Here’s the two biggest questions most of us ask about some of these things. One, if we copy what someone else has done step by step, will it necessarily make us the kind of money they’ve made? Two, if they’re making so much money doing that, why are they telling me how to make money? I’m not at that money making level, but I can answer both of those questions.

Chocolate Assortment

Let’s look at the first one. Do you know the origin of modern day chocolate? Though there’s an interesting history about the stuff, modern day chocolate was pretty much started by Cadbury, whom many of you have heard of. Is there anyone who would say that Cadbury is the number one chocolate maker in the world today? Nope. I could probably pop off 5 other chocolate makers who are more popular and sell better. And most of them at least initially copied the same formula as Cadbury. But there are probably at least 10’s of thousands who have come afterwards that haven’t quite made it to Cadbury’s level, who might have started, floundered, and gone away already. But many of them are making some kind of money, and are surviving by doing it their own way. They’re not the norm, but at least they’re hanging in there. Those other people are us. We could follow the model exactly as the big time marketers do, and we will either win or fail; there are no guarantees. There are lots of dolls out there, but only one Barbie; that’s just how it goes.

Let’s look at the second one. Not on the money front, but on a different front, at one time, when I was still an employee, I was one of the top ranked managers where I worked. I was tied with another guy as the top dogs based on a survey of employees; not bad, eh? This was for a corporation that had around 1,600 employees overall. When I decided it was time to go, I wanted to get into leadership and management because I felt I was pretty good at it, and I wanted to see if I could help others get there as well. That’s what led me to write the book you see there to the left side, Embrace The Lead. Sometimes it’s not enough that others have named you as something good, and it’s not enough that you’ve shown that you can do something well, even mastered it, if you will. You want to see if you can then show others how to do it for themselves, to help spread your legacy, to prove that your theories and practices are correct.

And if you can make a little bit of jack off it. so much the better. However, the second one only works if you’ve actually accomplished something, while the first one is open for everyone. On the first one, though, we all learn that there might be aspects of how someone did something that we don’t like. For instance, Sire and I don’t like mailing lists; if that keeps us from ever truly being successful, so be it. But I remember a presentation I got to see a few years ago from a Rich Jerk representative that troubled me. I don’t want to give out all the details, but in essence the entire sales pitch was based on a lie to consumers. The person who created the video even gloated and laughed, saying his only interest was making money, and at least the people would be getting something out of it, even if it was based on his lie, since he knew absolutely nothing about the product. Man, I just couldn’t live with myself if I did that.

And therein lies the issue. There really are things that hold some of us back from being successful, even though we say we’re trying as hard as we can. I commented on a post earlier this evening where the writer (another buddy of mine) said in one of his financial recommendations that people should work harder to make more money; he wasn’t talking about internet marketing, just to get that out of the way. I wrote back that I didn’t believe it had anything to do with working harder as much as all of us trying to learn how to work smarter. I truly do believe we can all be as successful as we want to be, but our thinking patterns might not be quite in line with where we want to be.

Where does this leave us? Well, it leaves me still scratching and making my little small residual income, and it leaves Mike making his living online. It leaves me with most of y’all, trying to decide when or if I’m going to lay caution to the wind and actually go for it full blast, or keep working on growing incrementally until maybe, one day, I get where I want to be. What about you? How do you see yourself online, if you’re hoping to make money? If you’re not hoping to make money, I guess this question isn’t for you, so just move on to the product. lol

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I recently got my hands on a copy of Six Figure Blogger Blueprint by David Risley. I read it, as it’s only around 45 pages or so, and decided to give a review of it in my own fair and unbiased way; y’all know me.

First, I want to get the full disclosure stuff out of the way. I had never heard of David Risley until our friend Sire wrote a post on why he wouldn’t be linking to probloggers anymore. David stopped by and offered some opinions that got folks riled up and pretty much helped catapult Sire under 100,000 as far as Alexa rankings go (and I’m betting Sire didn’t send him a gift or anything for it). That post prompted an interesting response back from David, which, based on comments I read, led me to write this about knowing one’s audience, and then led to Sire writing this post on commenting, which then led to a video post by a guy named Allan (who’s removed the video and the article; I wonder what that’s about), and eventually led our buddy Rose to write this. He is also one of the experts interviewed for the book Beyond Blogging. If you go through all of that, you’ll know that most of what was going on wasn’t all that positive, but at least it’s now been disclosed.

Back to the review. I have to say this; I liked it. I’d be lying if I said there was anything that was Earth shattering in the report, but the truth is I’ve been writing blogs for about five years, so I should know most of what it is that was in his report. There are obviously wanted two things I disagree with, but they’re more about personal choice disagreements rather than whether he’s right or wrong. For instance, he talks about the need to have a mailing list. I haven’t talked all that much on this blog about mailing lists, but for me, I only have a mailing list for my newsletters and not for my blogs. My general thought is that if I don’t have anything different to send somebody then why have a mailing list. But this is also something that I tried to have a conversation with Lynn Terry about, and we really didn’t get anywhere on this topic either. My thinking might be a little convoluted, but I can’t figure out why so I’m pretty much going to keep thinking like that.

I think the blueprint is actually laid out very well. He talks about his beginnings into internet marketing and lead eventually got him into blogging. He talks about niche blogging, which a lot of people have talked about in the past, and he gives a pretty nice guideline for how that should go. As a matter fact, while I was reading it I was reminded of something that I think is probably a major failing of my finance blog, That being that just having a niche blog isn’t enough. You have to remember to solve issues that people have at the same time as giving them opinions and thoughts on other things. I have to say that just being reminded of that one nugget was probably enough for me to say that I like this thing.

He also does talk about how to market oneself and how to monetize a blog. Like I said, for me a lot of it is pretty old hat stuff, but there are some new things in there that I might have to think about. Near the end he also gives you a way to plan your blog following a step-by-step process. Now, most people probably didn’t do this when they created a blog, and it might be a bit rigid for a lot of people, but at least it’s there and it’s something you can try if you decide to start another blog that specific toward trying to make money.

So, if you’re still relatively new to blogging, and my little blogging tips aren’t enough for you, I think you could do yourself some good by going to get this. It doesn’t cost you anything, so you can’t use that as a gripe. And even if you’ve been blogging for a while, you might find a nugget or two here and there that might make you think about something you can use for yourself. It only took me 20 minutes to read this blueprint; then again, y’all know I can speed read. Go for it I say; what can you lose?

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A few days ago I went in what I consider a minor rant about Ning and how it didn’t seem to be all that active or engaging. Dennis wrote a comment asking if I was disappointed in Ning or its “lousy” (yeah, he used a different word) members.

Lurker

It got me to thinking more about things I’ve mentioned here and read elsewhere as it regards Facebook and Ryze and Twitter and LinkedIn and even blogs. The common thread with all of these things and with things in general is that there are a lot more people hanging out around the fringe, aka lurking, than there are participating.

It’s an interesting phenomena that deserves to be looked at in a few different ways. Let’s start with this question; why? I personally think it’s been indoctrinated into most people throughout history; it’s almost our instinct to kind of watch and take things in rather than to actually get into things. This doesn’t mean if you’re not forced or encouraged to participate you won’t; in the rough and tumble caveman days, it took a group of hunters to bring down prey sometimes. What it means is that you might not have been a participant in making the plans. These groups usually had one or two members who did the planning and lead the assault, and everyone else just came along to help out; after all, they wanted to eat also.

That happened in history, and it happens now. Most meetings you go to will have a few people who do most of the talking, while everyone else is pretty much just there. Unless something is talked about that specifically draws them out, most people will stay silent, barely paying attention, until the meeting is over so they can go back to their normal jobs and feel like they participated in some fashion. But it’s not participation just being somewhere; it’s lurking.

There’s nothing wrong with lurking, and if you’re a lurker on this blog I appreciate having you here. However, I have to ask if there’s much productivity going on if you’re lurking without participating? Last week I talked about going to a goal setting retreat. There were 5 of us that participated; I probably talked at least 35% of the time. I didn’t go out to be a dominant person in the room. What I did want to make sure of is that I got my money’s worth, even though it was free. In other words, if I was going to commit 4 hours of my time to something when I could have been using that time doing something else, I was going to make sure I wasn’t just sitting there not trying to become a better person. After all, I do have goals to reach, and not a really clear direction on how to get to all of them sometimes, and any assistance I can get I’ll take.

I’m also the kind of person who doesn’t really like sitting back and letting someone else kind of control what I’m going to be doing or how I might participate in something. I don’t belong to a lot of groups in the “real” world, but I do belong to some. I’m on the board of an organization called Arise, which works with disabled people to help bring them a better quality of life as well as give them equal opportunities to do what everyone else does. But I’m not just on the board; I’m the head of the finance committee, heading into year 3. And, when the entire board gets together, I always make sure I get my opinion out, waiting my turn of course, because I want people to know where I stand. Shrinking violet; not me!

I’m also on the board of an organization called the Professional Consultant’s Association of Central New York, a group geared towards addressing the issues that independent consultant’s face. I run their website and write the monthly newsletter and help put the meetings together. I believe that I’ve been instrumental in helping to change the focus of many of our meetings to get closer to what our stated mission is, making sure I give my opinion on things once again.

And finally, I’m the president of an organization called Mid York Medical Accounts Management, though I just took back the presidency. I’ve been on the board for 12 years or so, and this will be my 3rd go round as president. I also created the template page (I’ll be gifting them their own website one of these days), and I’ve written the newsletter for those same 12 years as well. As president, I either get the speakers for our meetings or help get them, and try to make sure that all aspects of the organization are taken care of in some fashion.

Lurker? Me? No way! At least most of the time. For instance, I’m a member of the Liverpool Chamber of Commerce, as I live in a town called Liverpool. It has a lot of members, and I’m not on the board, nor have I ever tried. Because of this, I find that there are a lot of events I don’t go to because they don’t interest me. I’m not happy with their website; it should have been revamped 3 years ago, and they’re going through a revamp right now that’s taken almost a year, and little change has been made so far. I’m not crazy about the format of the newsletter. In other words, I have gripes, but because I’m not an active member of the board, basically I’m at the whim of those people who are on the board. In essence, I’m kind of a lurker with this group, and thus I don’t really enjoy it as much as I probably should; I certainly need to be working harder on using it for my own local business purposes.

Lurker

When I’m a lurker, I’m not a happy guy. I need to participate in something in some fashion, otherwise I might end up going away. That’s why I participate by writing this blog and looking for other blogs to participate on. That’s why I hate things that get in the way of my participating on blogs, such as Disqus and Intense Debate and Blogger and any other blogs that want me to sign up to play the game (and there’s starting to be more of these things). I’d rather drop most of them and get on with participating in places that engage me and welcome me in better.

Why do I vote? Because I believe if one doesn’t vote then they have no right to complain about anything. It’s also a bit more personal for me; people died so I would have the right to vote, and I’m going to honor what they gave up, whether anyone else cares or not. I’m not a total participant when it comes to politics, but I’m not a lurker either. I at least know what’s going on, and make informed voting choices when I can (although some of these local elections for small office; how the heck are we supposed to know who these people are most of the time when even the newspapers don’t tell us who they are? A different rant for another time).

Okay, time to close; this is turning into War and Peace. I ask you this question; why do you believe more people lurk rather than participate? What makes you participate if that’s what you do? And how do you see whichever action is the norm for you making your life either better or worse? Inquiring minds want to know.

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Let me tell you a truth. I am one of those people who sometimes is obsessed with numbers. There are some numbers that I notice all the time, and some other numbers I don’t pay much attention to. I’m probably like a lot of other people, but I’m owning up to it.

I do come by this honestly, though. As a kid around eight years old, I started counting the number of letters in sentences that either I would say or sentences that sounded pretty interesting. I’m obsessed with the number three, so after counting how many letters there are in a sentence, and then start dividing that number by three to make sure that everything comes out as being divisible by three. If it’s not, in my mind I start finding interesting little rules for eliminating letters or adding more letters. I always thought I would grow out of it, but obviously more than 40 years later I’m still doing it.

Anyway back to being obsessed with numbers. The two numbers on most obsessed with these days, as it applies to being online, is my Feedburner subscriber count and my Alexa number. Obviously, since I don’t have any page rank on this blog, I’ll pay any attention to it. I don’t pay any attention to it on any of my other websites, except for my anti-smoking website, which I’m trying to make more prominent so that, hopefully, and start making some of that great Adsense cash. Yeah, I know that page rank doesn’t mean the site will make any more money, but I’m always obsessing about that site wondering if I’d done enough to interlink it so that it’s SEO friendly.

Back to the site. On Monday, Feedburner, over there to the right, said that I had 121 subscribers. That was slightly down from the 125 that I’ve been hanging around, I wasn’t overly worried about it. Today it’s showing the number 85; what’s up with that? I mean really went to check out Google Analytics to see if traffic is dropped. It turns out the traffic is holding steady. Now I’m really confused; what could have caused the number job so far? At this point, I figure it is what it is, or it could be a glitch in Feedburner. Either way, there’s not really anything I can do about it. So I’m telling my mind to calm down and move on. I hope that works, because I don’t like lying to myself about things that I know are bothering me. It’s just strange; is anyone else noticing any fluctuating numbers in their FeedBurner accounts?

Now onto Alexa. Now I’ve been taking on Sire as regards his growth in Alexa over the past couple of weeks. Controversy sells, and he did a great job of starting a couple of posts that really got things going for him. He’s been on a roll over their ever since, and is Alexa number has been steadily looking better. One of my goals for this year has been to get my Alexa ranking under 100,000 also. But it’d been sitting around 135,000 at least a few months, and I figured well maybe that’s just where it’s going to be. So imagine my surprise when I looked at it today and see that it is down around 128,000. How interesting is it that my Alexa rank is getting better and my FeedBurner is going down? Aren’t numbers the strangest thing?

Of course, the numbers I should be obsessing about are the income numbers. And I’ve just about income just as much as anyone else does, but I haven’t obsessed as much about it on this blog. I am starting to get to that point where I think it would be a nice thing for me to start monetizing this blog a bit better. Actually, I think the blog is monetized well enough, but I probably need to kick it up a gear to at least generate a sale here and there every once in a while. After all, how my going to achieve my “problogger” status if I don’t? I’ll try not to obsess over that penny I’ve made today on this blog through Adsense; I wonder where that came from?

Okay y’all be truthful, is anyone else obsessing over numbers that they know they shouldn’t be obsessing over? Let’s talk about it, kind of a group therapy session. Maybe we’ll all feel cleansed when it’s over.

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Many of you know that I love playing poker. I’ve talked about it a few times here. I talked about it when I was in Reno last year around this time. I talked about it when I talked about the psychology of gambling. I talked about it when I wrote about my first big poker tournament this summer. And I talked about it when I talked about joining the affiliate program for Pokerstars.

I think about poker often. I don’t go to the casino as often as I have in the past, mainly because my income is a little lower than it was, so I have to pick and choose when I can go. I’ve also learned a couple of things about my game, which is odd and strange, and in a way, can relate to blogging. I’d like to share 5 things that seem to tie poker and blogging together, at least for me.

1. When I’m tired, I don’t play poker or blog all that well. I think that when I blog when I’m very tired, my articles aren’t all that good. Some might think they are, but I don’t feel much for them. Only when I’m tired does blogging feel like a chore. The same actually goes for poker. When I’m tired I really don’t want to be there, but sometimes I stay because it’s late in the evening and I also don’t feel like having to get up from the table if I don’t have to. I lose money when I play tired, and I’ve often wondered if I lose readers when I blog tired.

2. I actually have times when I blog and play poker very well. Most of you know that, unless I’m doing a research post, I write my blog posts fairly quickly. My mind is clear in what I want to say, and I can produce some pretty good posts, if I say so myself. The same goes for poker. Oddly enough, if I tell myself that I’m going to the casino during the day and I’m only staying 3 hours, I almost always come home ahead. There’s something about being focused on a goal that works really well, no matter what it is. The same also goes for chess, which Sire and I play through email. When I’m focused, I see the board 5 moves ahead in my mind and I play very well; I just need to write down those moves when I’m in the zone.

3. I love poker and blogging because of the camaraderie. When I play poker, I’m not only there to try to win. I love talking to people, and many times, I’m sitting at a table with all new people, which seems strange for as many times as I’ve gone over the years. Every table has a different vibe, but there’s always someone who wants to talk. and when I do get to play with people I know, it enhances the day even more. Knowing the dealers brings at least some stability to the process.

When I blog, I know most of the people who are coming to make a comment. When new people come, I know it’s a new opportunity to make a connection with a new friend. Every post brings a new perspective from someone, whether I know them or not. I have a great time with it, and it’s one of the reasons why I love blogging.

4. I understand poker, and I also understand blogging very well. I may not always make money when I play poker, but I really understand all the nuances of the game. I know when to bluff and I know when to go all in. I know how to stick around and wait for a good hand. I know how to pace myself based on the time limit I’ve set for myself. And I know when I’ve devoted too much time to it, even if I don’t always listen to myself.

The same goes for blogging. I really do understand blogging a lot. I know how to craft posts. I actually do know the process for putting together posts that have a lot of keywords and linkbait associated with them; I just choose not to do it. I could blog all day; I write for other people’s blogs here and there, and if my entire life was just writing blogs and I could make a full time living from it, life would be sweet. I like to think I know how to engage people. Sure, I might not make a lot of money at it, at least right now, which is like not winning all the time at poker, but I know some things, and I’m going to hopefully apply many of them over this next year.

5. I have fun playing poker, just like I have fun blogging. Fun is what it’s all about after all. Poker is my favorite offline activity; blogging is my favorite online activity. With each, I meet new people all the time that are engaging. I get to hear and read other people’s stories and words. I get to participate in the process. I sometimes make money, which is never a bad thing. If I didn’t have both poker and blogging, I don’t know that my life would have much enjoyment in it. Well, okay, my wife and I have a lot of fun, but you know what I mean.

Both of these things really are passions of mine. I don’t have a lot of passions, but these two are enough for me. What are your passions, things that you enjoy, that you know very well, that you could probably do better at but don’t because that’s not the most important thing to you? And, do you really enjoy blogging as much as I do? I’d love to hear about it.

The other day, I read a post on a blog called Wordpress Theme Customizations written by a guy named Costa on the topic Are You Still Dreaming To Be Famous Blogger. His point is that people will read what these A-list bloggers have to say, buy what they put out, and often you’re not only left with a product that didn’t really tell you anything you could use to try to get where they are, and not only are they not really even blogging anymore as much as managing, but you will never reach the level these guys got to, and that maybe it’s time for you to just be who you are.

He makes some interesting points, and I hope you click over and read what he had to say. I, being me, do take some exception to some of what he had to say, but not because of the reasons he chose. Here’s my take on it all.

Any one of us can be an A-list blogger. What that means, however, is that at some point you’re going to need one of two things. One, you’re going to need a major break of some kind. Two, you’ve got to be set up to capitalize on that big break when it comes.

This post isn’t about any of that, however. What it is about is not giving up on a dream, no matter how big, no matter how small (yup, now I’m channeling Horton the elephant). Anthony Robbins once said “if you have nothing to live for, you die.” If you’re not trying to accomplish something with your blog, why bother with it at all? If you’re willing to be less than your potential, why bother?

True, based on reality, everyone can’t be an A-list blogger. Does that mean you can’t be? Not at all. You could be a famous blogger without being an A-list blogger. You could make a lot of money without being an A-list blogger. You are whatever you are, and you can potentially be whatever you strive to be. Even if you never made it to the A-list, you will always feel secure that you have gone all out to be the best, and you can never take anything but pride in that. And there’s a lot to blogging; just check out these stats from The Future Buzz.

I do agree with Costa on one point that says a lot of what you purchase doesn’t end up giving you exactly what you want. For instance, that Beyond Blogging book on the side there isn’t a book that’s going to give you step by step instructions on being a better blogger. It’s tales of how some bloggers who have made a lot of money did it. It’s motivational; nothing wrong with that.

It’s like networking, for those of you who work for yourself; it is what you make of it, and if you leave a networking event without meeting at least one person, most of the time it’s your fault. Some people join organizations thinking those organizations are going to help them make business contacts that are going to bring money into their pocket. But that’s not what most groups are about, so it’s their fault for thinking that.

Now, if you want some free ebooks that may or may not help you, you can check out this post of mine offering some ebooks on affiliate marketing, and then this other post with more ebooks on affiliate marketing. These are free; go for it.

Back to my premise. I’m shooting for great success in 2010. After all, I’ve just been named one of the Top Baby Boomer Men of 2010, thank you very much. After that other post of mine on publicity, this is a nice start to the new year. But I don’t have to be the only one shooting for the stars. The world is big enough for all of us to try to be as big as we want to be, whether it’s A-list blogger, famous movie star, or just rich person without any notoriety whatsoever.

Just don’t give up on your dreams because it seems like a hopeless cause. Remember this quote from Winston Churchill: “Success in life consists of going from one mistake to the next without losing your enthusiasm.” Now let’s get out there and conquer the world!

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Back in September on my business blog, titled Mitch’s Blog, I wrote a second post on the topic of tolerations. The original post on that topic was only about a paragraph long, so I wanted to boost it up some more. On that post there’s a link to a pdf file called 1001 Tolerations, which pretty much means things we put up with instead of getting them out of our lives and making us feel better about things.

Well, this is a new year, and I think it’s time for me to clear some things out of my life that have been irritating me in some fashion. Actually, most of us should think about doing that from time to time because we all tend to allow certain things to drag us down, even if it’s only occasionally. For instance, you have someone who you call a friend, yet you avoid them because they bring you down whenever you talk to them. All they talk about is themselves and their problems; they never ask you how you feel or even listen when you try to talk; it’s all about them.

I don’t have anything like that in my life, but I do have some things that I will be eliminating. One is going through my email address books and eliminating anyone who hasn’t responded to anything I’ve sent in at least a year. I think that’s not a bad place to start, but I might even go back further than that; I’m not sure yet. I go through my email all the time, and I see these email addresses of people I send stuff to that never write back. I tolerate that, but no more; they’re gone. Well, kind of gone; I’ll save the email addresses in a file, but at least I won’t be seeing them anymore.

Two, remember my post against Disqus? Well, I’m now resolving that any blogs I’m following that has Disqus on them, or any other blogs I go to that send me a message saying I have to subscribe to find out if someone has commented back to something I’ve commented on, I’m deleting from my blog reader and moving on. Any new blogs I come to that has Disqus I’m not even reading. Now, I know some of you have it on your blogs, and if I like you, I may not delete the blog, like our friend Peter; we go back a long way after all. But Peter, sorry, I’m not commenting anymore because I hate getting that email every time asking me to subscribe.

Three, I’m going through all the blogs in my reader and I’m going to make sure I’m following people who are talking about stuff I really care about. Also, I’m going to drop anyone who hasn’t written a post in 3 months. And, while I’m doing that, I’m going to find the time to get to Twitter and release people who I started following a long time ago, who either aren’t talking anymore or aren’t talking about anything I care about. I follow nearly 1,400 people, and I’m not going to say that’s too many, but I am going to say that I do listen to a lot of folks, rather follow a lot of folks, who aren’t really talking to anyone, but instead are always selling. Twitter isn’t supposed to be a one way conversation, just like blogging isn’t supposed to be a one way conversation either.

You know what? At a certain point, we all deserve to have more positivity in our lives. And sometimes, heck, all the time, it’s up to us to make our own happiness and get rid of those things that help to make us unhappy. It’s time for me to do that; what about you?

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