I used to love commercials as a kid. I loved all types of advertising. However, it wasn’t until I ordered the sea monkeys from a comic book and got something that wasn’t quite up to snuff (what the heck was that anyway?) that I started to distrust certain kinds of ads.
That’s what led me to talk about this particular subject. In deference to those who feel people like me are causing them to lose a lot of money, I decided it was time to take on the subject of “adblocking”. Continue reading →
This article will look like it’s all over the place; it just might be. What I’ve found in life is that even a rambling post has lessons for everyone to learn. Thus, I’m going to share things about scams old and new, promoting oneself and of course social media. Let’s start with promotion.
We be promotin’
Not all of us are lucky enough to have someone recognize us for something good, something that could possibly make us feel better and show that we’re actually doing something positive in the world. In this case, I’m not talking about this blog but my business blog. It seems that my business blog, Mitch’s Blog made the Center for Management And Organizational Effectiveness’ Top 100 Socially-Shared Leadership Blogs of 2018. I’m sitting in position #99… at least I made the list! 🙂 Continue reading →
With the first post of 2017 I thought I would talk a little bit about something bloggers can do to make money on their blogs. That would be accepting advertisements. If your blog is popular it can be quite wonderful and lucrative, but it can also be dangerous and bad for your blog. Let’s try to take these one step at a time, since there are many things to consider.
pretty blatant advertising!
The first is their relevance to the content of your blog. For instance, there’s a local bakery in town called Harrison Bakery and I happen to like some of their products… a lot! If I went to them and said “Hey, would you like to advertise on my blog”, and I was talking about this blog, I might have some issues with search engines (y’all know who I’m talking about lol). Continue reading →
I ask this question because there can be subtle differences between writing style based on what it is you’re actually trying to do.
For instance, writing about products that you’re trying to sell is a much different animal than trying to explain to people the types of services you provide.
When you’re writing about a product, you almost have to go step by step by first telling what the product is, how it works, why it’s so great and why someone might need to use it.
When writing about services, you’re not necessarily going to be as direct about them, at least most of the time, because that kind of hard sell for services usually falls on deaf ears. Instead, it usually involves a consistent set of scenarios that one puts up to show that they have expertise in that area so that people will get comfortable with the fact that they may know what they’re talking about.
One of the problems some people have when writing about products is that they forget to be conversational. Everybody loves stories, because stories are very conversational.
For instance, if you’re trying to sell a fishing rod, telling stories about being out on a boat in the middle of a bay while casting with your favorite fly and catching the trout you have always wanted to catch makes for a compelling story. A full description of the lure and the rod and the reel could make someone think that if they bought those things they might have the same kind of success or adventure. But most marketers don’t think that way, which is a shame.
As you’ve seen on this blog, I talk about a lot of different things trying to show my expertise, since I offer services. I do have a couple of products at the top of each of my sidebar, but those are only small pieces of my overall business.
Most of the time there’s a story tied in with the particular topic that I’m addressing on that day, and to be truthful I’m always hoping that one day one of those stories will pique the interest of somebody who’s looking for someone with my particular set of skills.
I hope for the same thing on my other business blog, while on my finance blog I keep trying to make it financially diverse hoping to attract advertisers. Of course that’s another way of making money, getting advertisers, but it can take a lot of hard work to have the right content to drive enough traffic to your blog to make it profitable for them.
As I always say, the point of every blog and every article is to either inform, educate, or entertain. If you decide that you’re looking to use it to make money or to promote yourself, then you have to be flexible enough to alter your text to try to accomplish your goals. When all is said and done that’s what marketing is all about.
One of the best things about advertising and working online is that if something isn’t working, you can change it pretty easily. Testing can take some time, but it’s less expensive than printing $10,000 worth of material, mailing it out to thousands of people, getting nothing in return and having to do it all again.
One of the worst things about advertising and working online is when you get things so screwed up that you lose any business credibility you might have had. Sure, many times you’ll get another shot at making a go of things, but you’ll probably never get any of those people back that stopped by, disapproved of what you did, left and talked about it later on.
One Sunday last year I did a Google Hangout with my Hot Blog Tips crew on the topic of writing paid posts and blogging credibility, which I’m sharing below. It’s my position that if people do things that are unethical just to make money that eventually it will kill them and their business prospects. There are a lot of bloggers who write paid posts, or put up posts with someone else’s words, and say a lot of glowing stuff about something they’re not familiar with. Some will be promoting a product using an affiliate link that they know nothing about and writing something overly positive without knowing if it is or not.
When it comes to your business and advertising it online, I feel that what you don’t want to do is say you can do things that you can’t do. At the same time, overstating your capabilities doesn’t do you many favors either. I remember having a conversation with someone a couple of years ago where he said that if you’re asked if you can do something or provide something you always answer “yes”, then you go out and find the person who can really do it. To me, it might be true that you can find someone who can do the work, but if you don’t know that person and they do the work badly, you’re the one who’s going to suffer.
There’s nothing wrong with self promotion. There’s really nothing wrong with a bit of hyperbole, although if you say you’re the #1 whatever in your market I tend to believe you’d better be ready to prove it by showing me something, since I might not even allow you to work with me unless I get testimonials. These days people are more savvy than ever, and they can check everything online. Try to fool someone and it will come back at you eventually. Nothing disappears online; remember that.
By the way, you need to know that if you happen to use words that aren’t your own, sent to you by a marketer that they believe will help you sell their product, that it’s a violation of FCC rules and it could result in both fines and losing your domain; just thought I’d mention that.
Check out the video below, as it addresses this topic with a few more ideas on the subject than just mine: