Posted by Mitch Mitchell on Jul 9, 2012
You’re probably read many articles where people will recommend that you select a niche to write on to get targeted traffic to your blog. This is both a good and bad thing; let’s talk about the good first.
by Mark Nordgren via Flickr
Niche blogging means you get people coming to your blog that are looking for just the information you’re writing about. With niche blogging you have the potential of making more money, either by selling products or providing services geared towards whatever you’re writing about. You can pretty much figure that these people came because they want what you have to deliver. There’s no guarantee that you’ll really make money, but at least you have a good shot at it.
Here’s the bad. One, you can define your niche so finely that you’ll quickly run out of things to say. For instance, I was once asked to consider writing a blog for a company that specialized in forensic loan analysis. I decided that was pretty much a 3 or 4 article blog and there was nothing left to talk about so I moved on. Two, it’s possible that the niche you’re writing on leaves little for people to comment on. Comments are the life blood of a blog and if people come and don’t see comments, they usually don’t stay long, even if you’re offering them something good.
The best way to write a niche blog is to select a topic that offers you many things to talk about. For instance, I once wrote a blog for a chiropractor who also allowed me to write about alternative medicine and practices. That gave me a world of things I could write about, and it turned out to be a lot of fun. It also generated some comments from people who hadn’t heard of some of those things. If you can be creative with your blog, niche or not, you’ll have fun and your visitors will feel the fun you’re having and contribute to the process.