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Blogging Tips – Niche Blogging

Posted by on Jul 9, 2012

You’re probably read many articles where people will recommend that you select a niche to write on to get targeted traffic to your blog. This is both a good and bad thing; let’s talk about the good first.

Not this kind of niche;
by Mark Nordgren via Flickr

Niche blogging means you get people coming to your blog that are looking for just the information you’re writing about. With niche blogging you have the potential of making more money, either by selling products or providing services geared towards whatever you’re writing about. You can pretty much figure that these people came because they want what you have to deliver. There’s no guarantee that you’ll really make money, but at least you have a good shot at it.

Here’s the bad. One, you can define your niche so finely that you’ll quickly run out of things to say. For instance, I was once asked to consider writing a blog for a company that specialized in forensic loan analysis. I decided that was pretty much a 3 or 4 article blog and there was nothing left to talk about so I moved on. Two, it’s possible that the niche you’re writing on leaves little for people to comment on. Comments are the life blood of a blog and if people come and don’t see comments, they usually don’t stay long, even if you’re offering them something good.

The best way to write a niche blog is to select a topic that offers you many things to talk about. For instance, I once wrote a blog for a chiropractor who also allowed me to write about alternative medicine and practices. That gave me a world of things I could write about, and it turned out to be a lot of fun. It also generated some comments from people who hadn’t heard of some of those things. If you can be creative with your blog, niche or not, you’ll have fun and your visitors will feel the fun you’re having and contribute to the process.

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This is true. When I first started my blog, I quickly ran out of things to say (writing about law can get boring for an audience very quickly). However, I discovered that relating it to current events or whatever is hot on the news allows me to write a blog post everyday.

For a law “niche” market, it can become easy to find things to write about since law can be applied to many different circumstances. People are using law everyday–and that is where I realized I should focus my blog posts on.

July 9th, 2012 | 2:52 PM

It’s the smart way to go. I learned that lesson early on also when I was writing for other people. Niches can be broad in their own right.

July 9th, 2012 | 5:59 PM

When I started blogging, I started it “just because”. While I can’t say that my sites are niche blogs, they have are more focused. It took a couple years to get there, but I finally got it.
Marcie recently posted…Napoleon Hill and Carter G. Woodson Thoughts on EducationMy Profile

July 9th, 2012 | 8:02 PM

Marcie, I tend to believe that’s how the majority of people start out, and eventually everyone finds their groove or quits. However, the topic of niche blogging comes up often enough, most of the time for people either looking to make money or promote themselves and their business.

July 10th, 2012 | 12:51 PM

There are pros and cons as usual. Selecting a niche is more tricky that it seems. Many bloggers fall into trap choosing micro niche, first micro niche obviously is easier to get ranking for particular keywords, but quite often running out of topic happen sooner or later, the other disadvantage is that some of those niche can attract very little traffic. On the other hand writing on very broad niche or general content, make SEO and targeting anything nearly impossible, excepts if only hot and trendy topics are targeted for example news.

July 10th, 2012 | 3:54 AM

On the money Carl, although, speaking of money, I’ve known a few people here and there whose niche is very specific and they don’t end up with lots of visitors, yet they are very profitable because the people who are interested are buyers of what’s recommended, as they’re looking to improve whatever it is they’re researching.

July 10th, 2012 | 12:56 PM

I have similar experience with few on my micro niche shops, but those are not blogs, with blogs is a bit more difficult, even if it is a review blog. I am sure that I have mention this before, one of my shops have very high conversion 42:1.

July 12th, 2012 | 7:22 AM

Actually no you haven’t Carl. That’s pretty cool!

July 12th, 2012 | 5:00 PM

You’re quite right about how the content of a blog has to last the course. I often see bloggers who start out with the best of intentions and then their blogs lose the will to live, because they’ve chosen something to write about that won’t go beyond a few posts.

In a very loose sense my new blog is in the ‘art niche’ for want of a better term, in that I’m focussing on art, and am running the blog for three reasons: one is that I missed blogging, the second is that I need contact with people, the other is that I need to make myself better known to give me a better chance of selling my artwork that’s on Redbubble. Now, art is rather limited in itself. One can talk about art in the sense of history or culture or whatever, but that’s not my thing – I’m an artist who creates, not an academic who lectures! And there are people who enjoy art but then move on after they’ve looked at it. I wanted more than that, so I decided to add to the art. So I took what I reckon were the best elements of my previous blog and put them in this one, in a much shorter form.

I hope it’ll work! 🙂
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July 12th, 2012 | 6:08 PM

I like what you’ve done with it Val, and I always liked the pictures, so I wish the best for you with it. And wouldn’t you agree that it looks horrible when you see a blog that suddenly goes dormant for no reason?

July 12th, 2012 | 9:18 PM
July 13th, 2012 | 7:48 AM

Well, on the face of it this site would be well out of my niche but.. I’ve found that the people who are interested in the generally spiritual and heart-centered writing on my blog are often people I am surprised by. I have to learn new tricks as well and I like to connect. Thanks.

July 17th, 2012 | 12:47 PM

That’s the thing about looking at sites in a general sense Jay. I talk about all sorts of things here, even if I concentrate on some specific areas, and many other people do as well. Sometimes we have to look around because we’re never sure what will entertain us and when.

July 17th, 2012 | 1:22 PM