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Blogging Step Five: How Often To Post

Posted by on Aug 7, 2008

It’s been almost 3 months since the last post of the blogging series, so, before I go further, let’s list the other four:

Step One: What To Write About

Step Two: Where To Create Your Blog

Step Three: How To Create Your Blog

Step Four: What And How To Write

So, if you want to start at the beginning, and if you want to think about it some more by reading this post, we’re ready to move onto the next part.

A question that’s often asked is how often someone should write. Kelly McCausey, substituting for Alice Seba as she has a baby, wrote on Alice’s blog that she recommends to her coaching clients that they write at least 2,000 words a week, and finds that clients seem to not only appreciate the advice, but end up writing more often.

I subscribe to a lot of blogs, and I find that there are some people who will post 3-7 times a day, some who try to write one post a day, and some who try to write 2-3 times a week. Occasionally there’s one who writes once a week, and if they write less than once every couple of weeks, unless they’re friends of mine, mine, I don’t stay subscribed for long. When I’m home, I write one post a day on this blog. Actually, let me clarify that; I make at least one post a day. Sometimes I’ll only post something, like a video of something that’s caught my fancy, even if it’s something old and odd:

Okay, I watched that when I was a kid; I admit it. 🙂 Anyway, you may not know this from reading this particular blog, but in my real life I’m an independent consultant, so there are times when I’m out of town a lot, like right now. I stay in hotels, and not all of them have the best internet service, so posting something daily becomes problematic. So, right now, I post more on the weekends, yet still try to get at least one post in during the week. If you’re hoping to attract visitors, and keep those visitors, then you need to post new content on some kind of regular basis to encourage people to keep coming back. If you write once a month, no one’s going to remember to come back, but if you write regularly, and you’re entertaining or informative, then people hopefully will come, and keep coming.

Then, if your purpose is to show you have some kind of knowledge that will help you get contracts or work later on, or your purpose is to make money with your blog, you’ll have better chances to do both. And, let’s face this fact; why have a blog in the first place if you’re not going to write anything to begin with?

Oh yeah, let me be clear about my terms. What’s in this particular post, for the most part, is writing; the video is just a red herring. Some people post only pictures; some videos, and some others post sound files. In a way it doesn’t matter as long as you’re consistent, but in another way it does matter. If you’re posting videos, one has to hope you also have something to say, and that every once in awhile it’s you in the videos saying something because you hate typing. Videos can be nice, but if that’s all you post, people won’t like it too much because watching videos takes time. The same can be said for audio; great stuff every once in awhile, but they take time to listen to. Posting pictures goes the other way; if that’s all you do, it gets boring after awhile because you’re not really giving something of yourself. So, there has to be a mix of media if you’re going to do it at all.

And there you go. I hope some of you have read the series and taken to blogging on your own. I’d love to know how it’s working out for you thus far. And I’d like to highlight someone else who writes a great blog on blogging ideas, and that would be Barbara Ling. She offers a lot of great stuff.

Happy blogging!

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21 Comments »

Barbara Ling, Virtual Coach:

Thanks for the kind words! I very much appreciate them.

Best wishes, Barbara

August 8th, 2008 | 12:52 PM
Mitch:

No problem, Barbara; I’ve picked up a lot of stuff from you.

August 10th, 2008 | 12:02 AM

As you know Mitch, I will normally do at least one post a day, normally a lot more but then I am cursed with having too many blogs lol

Sires last blog post..Blog Advertising Is Smart. Advertising On The Front Page Of A Blog Is Smarter

August 11th, 2008 | 11:33 PM
Mitch:

Yes, you do have a plethora of blogs, which is a different model than where I’ve tried to go with multiple websites, though I’ve slowed down lately. Realizing how hard it is to do things with the websites while being on the road, which makes blogging more preferable at the moment.

August 11th, 2008 | 11:52 PM

Yeah, I reckon being on the road would surely take up some time, still you gotta do what you gotta do.

Sires last blog post..Going One Better Than You Comment I Follow Crap

August 15th, 2008 | 6:49 PM
John Dilbeck:

Hi Mitch,

That’s an interesting question.

I’ve tested a lot of blogs over the years and I’ve varied how often I post.

At first, I tried to post at least every other day on all my blogs, but there wasn’t enough time to do it and do it well.

Over the years, most of my blogs have fallen into disuse as I tired of the subject or realized I was getting no return on my investment in that blog (or website).

Now, I’m narrowing my primary blogging efforts to three blogs, but I’m not posting on any fixed schedule.

I’ll write when I have something useful to say. If that turns out to be once a week or several times on a particular day, that’s okay with me.

I just don’t see any reason to try to update a blog when I have nothing useful and on-topic to add.

Act on your dream!

JD

August 17th, 2008 | 4:15 AM
Mitch:

Man John, I’d missed this response from awhile ago, so I apologize for that first.

I believe that if you have people who like to visit your blog often that you need to have at least some kind of current content on your site. The last thing I want any of my subscribers to do at this juncture is stop coming because they’re not seeing anything new. One always hopes they’re following your feed, but I can’t count on that all the time.

December 7th, 2008 | 12:55 AM

I post twice a week, three if I’m lucky. Having a full time job keeping me late is no help. Wish I could do as often as you.
-Peter

work at home ideas´s last blog post..Link Love No.15-Make Money Blogging On Internet

December 6th, 2008 | 9:18 PM
Mitch:

Peter, by now you know I’m out of town on a consulting assignment. I worried early on that I wouldn’t have enough time to make a post even every 3 days, let alone once a day. Yet, for the moment, I’ve been able to kind of keep up with it all, once I got my second wind. Then again, I may be a bit mouthy, so that I’m always wanting to say something new.

December 7th, 2008 | 12:57 AM
NetInside:

it’s so hard to make a post regularly, it’s depending on my mood… so maybe you can share anything that motivated you to make a post 🙂

February 18th, 2009 | 9:13 AM
Mitch:

Well Arief, that’s something I hadn’t thought of, so maybe you just gave me inspiration and motivation for another post for my blog series! lol

February 18th, 2009 | 9:25 AM

Hi Mitch

Do you subscribe to the fact that your blog entries should follow the same interval, like once per week, once per month? I am posting reasonably often to get my blog established but I dont see in future more than once per month
.-= Peter Davies´s last blog ..Stephen Pierce – Interesting Video =-.

August 10th, 2009 | 7:20 AM
Mitch:

Hi Peter,

If you want people to subscribe to your blog and stick around, you have to write something at least once a week. Once a month and people forget you even exist. Remember, if you’re on a WordPress blog, you can write things and set it up so that it posts later on. I do that often.

August 10th, 2009 | 9:18 AM

First time here i must confess i am impress i found your blog through your post on famous bloggers club brilliant blog with sound advice thanks a lot only regrets not finding sooner
.-= lawmacs´s last blog ..Seo And Optimization =-.

September 15th, 2009 | 3:03 AM
Mitch:

Thanks for stopping by, lawmacs. I hope to keep writing as well as I can.

September 15th, 2009 | 9:09 AM
Mitch:

Thanks for your words, Jennifer. I really do try to help people out wherever I can.

November 24th, 2009 | 12:11 AM
Charleston:

Posting 1 article each day would be nice, 2-3 article would be better. Like to do it too but getting ideas flowing in, is always my challenge lol.
.-= Charleston´s last blog ..How To Run Multiple Applications Smoothly on Your PC =-.

December 9th, 2009 | 1:38 PM
Mitch:

If you don’t niche yourself too tightly, Charleston, you could possibly find lots of things to write on. That works pretty well for me, thank goodness.

December 9th, 2009 | 2:38 PM
Charleston:

Thanks for the reply, I should frequent your blog more often now. Do you like to create member option for your follower to sign in, in future? or seo forum or something like that?
.-= Charleston´s last blog ..Tweaking and Optimizing FireFox Speed =-.

December 11th, 2009 | 2:02 AM
Mitch:

No, that’s way too much work, without all that much return. There are plenty of forums already out there for me to try to start something that won’t generate anything truly unique. As for followers, I figure that’s why I have that RSS thing set up so folks can decide which way they’d like to follow my blogs.

December 11th, 2009 | 2:39 AM
Ajaypratap Sidhu:

Thanks for posting this article….just what i was looking for. As a new “blogger” i always remain confused,how often to post??

July 8th, 2011 | 8:58 AM