Blogging Step Five: How Often To Post
Posted by Mitch Mitchell on Aug 7, 2008
It’s been almost 3 months since the last post of the blogging series, so, before I go further, let’s list the other four:
Step One: What To Write About
Step Two: Where To Create Your Blog
Step Three: How To Create Your Blog
Step Four: What And How To Write
So, if you want to start at the beginning, and if you want to think about it some more by reading this post, we’re ready to move onto the next part.
A question that’s often asked is how often someone should write. Kelly McCausey, substituting for Alice Seba as she has a baby, wrote on Alice’s blog that she recommends to her coaching clients that they write at least 2,000 words a week, and finds that clients seem to not only appreciate the advice, but end up writing more often.
I subscribe to a lot of blogs, and I find that there are some people who will post 3-7 times a day, some who try to write one post a day, and some who try to write 2-3 times a week. Occasionally there’s one who writes once a week, and if they write less than once every couple of weeks, unless they’re friends of mine, mine, I don’t stay subscribed for long. When I’m home, I write one post a day on this blog. Actually, let me clarify that; I make at least one post a day. Sometimes I’ll only post something, like a video of something that’s caught my fancy, even if it’s something old and odd:
Okay, I watched that when I was a kid; I admit it. 🙂 Anyway, you may not know this from reading this particular blog, but in my real life I’m an independent consultant, so there are times when I’m out of town a lot, like right now. I stay in hotels, and not all of them have the best internet service, so posting something daily becomes problematic. So, right now, I post more on the weekends, yet still try to get at least one post in during the week. If you’re hoping to attract visitors, and keep those visitors, then you need to post new content on some kind of regular basis to encourage people to keep coming back. If you write once a month, no one’s going to remember to come back, but if you write regularly, and you’re entertaining or informative, then people hopefully will come, and keep coming.
Then, if your purpose is to show you have some kind of knowledge that will help you get contracts or work later on, or your purpose is to make money with your blog, you’ll have better chances to do both. And, let’s face this fact; why have a blog in the first place if you’re not going to write anything to begin with?
Oh yeah, let me be clear about my terms. What’s in this particular post, for the most part, is writing; the video is just a red herring. Some people post only pictures; some videos, and some others post sound files. In a way it doesn’t matter as long as you’re consistent, but in another way it does matter. If you’re posting videos, one has to hope you also have something to say, and that every once in awhile it’s you in the videos saying something because you hate typing. Videos can be nice, but if that’s all you post, people won’t like it too much because watching videos takes time. The same can be said for audio; great stuff every once in awhile, but they take time to listen to. Posting pictures goes the other way; if that’s all you do, it gets boring after awhile because you’re not really giving something of yourself. So, there has to be a mix of media if you’re going to do it at all.
And there you go. I hope some of you have read the series and taken to blogging on your own. I’d love to know how it’s working out for you thus far. And I’d like to highlight someone else who writes a great blog on blogging ideas, and that would be Barbara Ling. She offers a lot of great stuff.