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Blogging And Social Media Marketing

Posted by on Oct 23, 2013

Last Monday I was interviewed by a lady named Meloney Hall of Big Uptick Social Marketing, a consulting company that helps businesses with their social media presence. I had a good time and the interview is below, though be warned that it’s almost an hour long. Hey, you can put up with me for an hour of stories and advice can’t you? 🙂

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Over the years I’ve always talked about blogging being a very crucial aspect of social media and marketing, and I’ve supported that view by pointing out the types of links that most people end up sharing on Twitter, Facebook and Google Plus. Outside of images, blog posts are probably number two, or at least a very close third to news stories, and at least in my Twitter stream blog posts are easily the top link shared.

Why is this so? People tend to share what they like for the most part and the blogging community is like no other. We read each other’s posts, and even if we don’t leave a comment sometimes we just feel like sharing a post we’ve come across with those who we’re connected to. Most of the time when I do it I offer a brief bit of commentary, but really it’s more about the sharing and approval of another post that’s pretty cool.

By the way, let me just say here and now that anyone who says that their sharing a link isn’t an endorsement of what’s at the link who hasn’t actually read the post is being disingenuous to both the writers and those who see those links. Sharing must be an endorsement of one or the other; otherwise, your credibility is shot and, well, who’d want to trust anything you had to say?

Anyway, in the interview I offer my thoughts on sharing, my thoughts on why if you’re representing a business or your own skills and such that it’s important to monitor how and what you say because there are many tales of someone crashing and burning when they thought they were just out there having fun. Remember, if it’s out there and even slightly intriguing it’ll remain forever, so bad behavior, which is your right, can also be your downfall.

What’s your general thought on the topic of blogging and social media? Let me know, and please, if you decide to watch the video leave a comment there or at least give it a thumbs up. And, if that’s still too long for you, then think about taking a gander at my 100th YouTube video where I gave a perspective on making videos and hitting my first true milestone with video. Yeah, I’m like that. 😉

 


 

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11 Comments »

As we know, many were looking for some great social media marketing blogs for social media is now mandatory for businesses And many are trying to keep pace with the evolving social media marketing landscape, and reading many of the fantastic blogs out there helps me stay on top of best practices.
And honestly, this is another post that is such a revelation Mitch! Glad that you shared your ideas here and also provide us a video. As we know:
Blogging + Social Media = Social media marketing
And this is a process of gaining website traffic or attention through social media sites and it allows individuals to interact with one another and build relationships. In my notion, these two really clicked and if you use them together, with no uncertainty, good upshot will come in the end!

October 24th, 2013 | 2:05 AM

I have to admit I’m not quite sure what to say here Metz, so I guess I’ll just say thanks.

October 24th, 2013 | 10:58 PM

Hi Mitch, Actually, I still confuse how to attract visitors to share posts we had. Honestly, I’m not sure there’re many people who want to share a post except it’s attractive or hot news todays. I think we should interact with them first, get their attention, and then try to share posts so they will do it in their social accounts…
meisha recently posted…Ideal Protein dietMy Profile

October 30th, 2013 | 6:52 PM

Dear Meisha, I actually agree with your opinion. It is very hard to get people’s attention to your posts unless they are what you mentioned. Don’t expect everyone to read you posts. Get your audience and interact with it.

All other answers are in the video. Thanks for tonnes of information, Mitch.
Martin recently posted…Importance of Graphic Design for a websiteMy Profile

October 31st, 2013 | 10:45 AM

Meisha, I find that in order to get what you want you have to be willing to give as well. That’s what social media is really about. I get people to share links to what I write but I also share a lot of links of other people. Sometimes it’s hard to make a distinction between what I’m sharing because I like it or what I’m sharing because it makes good business sense, but what you’ll find is that if you find a way into someone’s personal space and they like it, you’ll get the best of all worlds.

November 1st, 2013 | 12:12 AM

Sales is the area that I think most blogs fall drastically short on. As blogging tends to be a one-man show so to speak, people become reliant on their own skills to be successful. Let’s face it, most people, even good writers, seriously lack in the copywriting department

November 12th, 2013 | 12:56 AM

Actually, it’s probably not sales but marketing. No one gets to make a sale until they get the opportunity to actually negotiate with someone. At that point I think you’re right, most of us don’t fully understand how to market our blogs.

November 12th, 2013 | 10:10 PM
Angel:

Thank you very much for the valuable information, I think those are the most powerful social media sites online. Blogging is a huge traffic source if you can create videos and build a network of people who will be interested in the topic.I am not good with videos yet, but you can see in Google that Youtube videos rank really high in the search results

November 12th, 2013 | 6:36 AM

Video is really the way to go in today’s world. I mean, 3 billion views a day of YouTube videos; how many of our blogs are enjoying anything like that?

November 12th, 2013 | 10:11 PM

Hey Mitch! My first comment on your blog.I think blogging and social media marketing go “hand in hand”.We make blog posts to share important information with others, we are helpful and “social” when we share our content on social media sites.

It all starts with excellent content, but the sharing should be done by the readers.I know many blog owners who only share their own stuff on social sites and it simply does not work.

When I make a comment on someone´s blog, I always share the blog post on Twitter, Google+, Pinterest, StumbleUpon, and Tumblr.This helps both the blog owner and myself at the same time.The blog owner will get more traffic (a link back from 5 high-traffic sites) and I can share useful stuff with my own readers.

Being active in YouTube would also be great, but I just can´t get myself to do it.I try to “compensate” this by being active on social sites instead.
Tom Lindstrom recently posted…The 10 Best Home Based Business IdeasMy Profile

November 21st, 2013 | 7:41 AM

Welcome Tom & thanks for the comment. Gotta get over the video thing man; it’s the wave of the future. 🙂 I have to admit that I don’t always share a post I comment on; not sure why that is. I do share lots of posts I read via Twitter though. Maybe my mindset is that I do one or the other, comment or share; at least that’s how I seem to act most of the time. Now I’m going to have to think about that one a bit more.

November 22nd, 2013 | 12:52 AM
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