Blog Abandonment Mini-Research
Posted by Mitch Mitchell on Mar 2, 2011
Something I’ve said to potentially new bloggers over and over is that if you don’t think you’ll be able to sustain a blog, don’t even start. Technorati estimates that only 5.5% of all blogs that have been created still have new content, that criteria being within 4 months of the current date for the last post. That’s a horrible statistic; then again, it is only an estimate, right?
Well, overall I’m not sure Technorati is the best arbiter of deciding what’s what; after all, their new algorithm makes absolutely no sense, and that thing about only counting the last 6 months of recommendations for them to rank you higher makes no sense either. I decided to do my own little survey, as I hadn’t had a research post in awhile.
Here’s what I did. I went through all the comments on this blog from 2008; yeah, I did that just for you. I eliminated people who I knew were still blogging because they still comment now. So, this little test only concerned those people I hadn’t heard from in a long time or whose names I didn’t recognize. If they had a blog or website I decided to take a look. The numbers might seem a bit low, but as I said, there were some people I eliminated, and of course I didn’t count anything I wrote. I counted any blog that hasn’t had a new post within a year as being dead. And there are some blogs that haven’t written a post in a long time, and I capture those as well. Here’s what I came up with:
Blogs still current – 29
Blogs that haven’t written in:
a month – 5
2 months – 2
3 months – 2
4 months – 1
8 months – 2
So, if I look at only the working and current, that comes to an abandonment rate of 60%. That’s obviously a much different figure than what Technorati gives, but it’s still a terrible number. Based on my figure and the estimated number of blogs coming in around 133 million (that’s the last figure I’ve seen) that’s almost 80 million blogs that have been abandoned; ugh!
Well, there’s nothing we can do about it except lament the fact and move on. I wonder how many of you are thinking about bailing out on your blog some time in the near future. I’m sticking around; yup, you’re stuck with me for awhile longer. 😉