Have you ever given thought about all the colors of your blog? You’ve probably given thought to the colors of your blog as you look at it but that’s not the only color on your blog.
For instance, your font color is something to consider. Have you ever noticed that the font on this blog isn’t really black? It’s kind of a charcoal grey color; close but not quite black. The blog of one of my clients has gold print. There’s nothing wrong with changing certain things like that up as long as it’s still readable against its background.
What about language? Have you ever heard the name William F Buckley Jr? He was acknowledged as one of the smartest men ever, had a TV show that lasted 33 years, wrote a weekly newspaper column and multiple books. In one of them, which I can’t recall at the moment, on the same page he used the words proboscis, stentorian, and miasma of perfidy. There were words like that on every page as a matter of fact, and I only made it through 20 pages before I got tired of pulling out the dictionary so often. I have a pretty good vocabulary, but I try to temper myself, and instead look for synonyms that people know every once in awhile so I don’t sound the same over and over.
All of these things help to give your blog a fresh feel and helps to show what you’re made of. Sure, you want people to learn your style and get comfortable with it. But every once in awhile you need to be fresh, update things a bit, and try not to be so predictable.
In that vein we have the video below which talks about colors and blogging; yeah, I know, you’re not going to watch it, but I’m putting it out here anyway: