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Beating Your Head Against A Wall?

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Come Monday I’m going to have a post here that’s going to be something different than the norm, yet reminiscent of something I did a long time ago that involves both of my blogs. This is my roundabout way of talking about it without talking about it; isn’t that a shame?

New haircut, new...?
New haircut, new…?

A couple of days ago I was talking to a guy on Twitter who lives in the area. He’s been seeing a lot of my posts on Twitter and they were kind of confusing him. See, I not only have the posts from this blog showing up on Twitter but from my other 4 blogs, the blog for my consulting group and the blog for my accountant, since I write her content also.

He wondered what I actually did for a living, so I told him. He said he assumed I was in a totally different field, and I said that’s because my blogs don’t actually address my main field all that much. When he asked why I said it’s because if I wrote about just that no one would read it, as it’s a hard industry to communicate with online.

Then I told him all the different things I did other than the main business and his question/statement was “All those other industries would allow you to reach people online, and you seem to enjoy it. So why are you sticking to what you do?”

Why? That’s easy; because when I get a gig it pays really well and I accumulate money quickly. However, it’s also a “beating your head against the wall” industry, health care finance. Overwhelmingly, the people I need to talk to have no clue of what I’m talking about. So, when I get to talk to any of them (which is also rare because hospitals have great gatekeepers) and explain what I do… as my wife says, crickets in 4-part harmony.

I think health care is the only industry where people in the C-suite are responsible for areas they know absolutely nothing about. And if any of them challenged me I can ask 6 specific questions, only one of which 99% of them will get right because it’s the main area they should know something about.

Working so hard to get clients who don’t want to work with me because they don’t understand how I can help them (I mean, doesn’t $730 million in one year mean anything to anyone?) reminds me of the Beav’s mother in Airplane who said “Chump don’t want da help, chump don’t get da help!”

So… believe it or not that’s the preamble to Monday, though I’m betting you want more. The best I can give you right now is that I’m a bit frustrated and realizing I’m not living close to the life I want to live. If I’m going to act like I learned anything from my buddy Rasheed (for whom I recently wrote a review of his book Life) it’s that life is short and we should learn how to live the life we want instead of the life we think we should be living. And if we can make money that way… then why not?

That’s it… until Monday. Still, I want to leave you with this question: are you living the life you want to live, and if not what life would you like to live and have you thought about how you might be able to get there or are you unable to give it a shot?
 

19 thoughts on “Beating Your Head Against A Wall?”

  1. Now you got me all intrigued. I am counting hours till 10 o’clock Monday. 94 and counting.

    PS: Thanks for the plug for my book.

  2. Mitch, clients are ready when they experience enough pain that they’d do anything, including paying a professional, to get rid of the pain.

    A trigger goes off which moves the client from status quo to taking action. It’s at that point they’re able to justify spending bank for a solution.

    I look forward to what you’re going to write next.

    1. Steve, I think that’s the usual way. However, one of the biggest problems some of us have is that our markets by comparison might be limited, yet it’s still hard to get them to know you and who you are so that, when they get into that kind of trouble, they know who to reach out to. So, even though I didn’t give a lot away, it’s my plan to try to increase the number of people I can reach in some way… that’s all I’m saying for now.

      You still on your eating plan?

  3. Someone who does what you do is reaching the decision maker.

    p.s. The goal was to eat 50% raw and I was successful. In fact, I’ll continue to eat this way. For how long? We shall see.

  4. are you living the life you want to live? “Yes I’m”, would be my answer without a single doubt.
    It’s just another 30 or 40 years only I could live(hopefully).. So I wanna live my life with full of joy and happiness.. Not gonna give up my happiness for anyone at anytime.. 🙂

    1. I’m glad you’re living the life you expected Thyrone. I hope it stays the life you want for the next 30 to 40 years; that would be a nice way to live.

    1. That’s a good deal Jack. I keep hoping for the same… just no promises coming my way right now. But I’m working towards that… hopefully Monday starts something new and good.

  6. Mitch, I sometimes wonder about those people who are supposed to be management. They do the weirdest things,stuff that you know isn’t good for business.

    Take supermarkets for example. They’re more worried about presentation than actually having products on show to sell customers. I don’t know about you but when I go shopping I’d rather go to a store that has the shelves full rather than one that has a lot of out of stocks but is all nicely presented.

    There’s a lot of other stuff that they do that I find to be counter productive but I doubt you want to hear all my complaints 😉

    1. Pete, I know exactly what you mean. I pointed something out to the manager at the grocery store I go to that’s grossly misrepresenting what it is. He hadn’t seen it before but his only response was they had to put up what the stores sent them. That’s a shame and very sneaky but I couldn’t blame him for it.

      In a way, these bad leaders do teach us something… we have to think about ourselves first. That’s a shame but it’s a lesson we probably need to make sure we learn well, right?

  8. That’s true Mitch but its a bit of a dilemma when you work for one of those supermarkets and you have to deal with their moronic ideas on a daily basis. 🙁

  10. “I’m not living close to the life I want to live.” I think it was Tony Robbins who said something like we will not change until the pain of not changing becomes greater than the current pain. Or something like that right?

    1. Troy, I’m big on change; heck, going into business for oneself and lasting as long as I have involves lots of change. And the pain… absolutely there!

  11. Oh. I found it on the Google. “Change happens when the pain of staying the same is greater than the pain of change.” – Tony Robbins

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