A couple of weeks ago I had a post and video titled What Will You Do For More Followers? I asked at that time whether you’d go for the gusto to get more followers and thus more publicity with the possibility of more influence or whether you felt that wasn’t what you wanted to do at all.
This time I’m asking you about your social media standards; what will you do, what do you do when it comes to social media in general. This question supposes 3 things:
1. That you have standards;
2. That you know what your standards are if you have them;
3. That you have good reasons for those standards if you have them
Yes, that’s kind of a challenge, because if you don’t have standards then it’s hard for you to be a part of the conversation, although I suppose not having standards can be freeing. If you have them but you don’t have any reason for them other than “because”, well, that’s your right but it’s certainly not informed. But if you have standards and have reasons… that’s when things get interesting.
This is a question I ask myself all the time because I do have standards and I have reasons for those standards, and sometimes I wonder if I’m holding myself back in some ways because of those standards. I mean, is it legitimate for me to hope to get tens of thousands of followers on Twitter when I’m following less than 900 people? Is it right of me not to connect with people on LinkedIn because they don’t have a picture on their profile, or because I can’t figure out why they think our businesses are compatible? Is it right of me to not just accept every friend request on Facebook when they know at least one other person I’m connected to? Is it right that I don’t just automatically follow people on YouTube or Instagram that are following me?
Some weeks back I made a comment on a post by Marcus Sheridan titled The Fleeting Title that is “Social Media Expert”, when he asked what makes someone a social media expert. I stated that I tend to believe that most of the folks put on lists were anointed by someone else who really had earned it and thus had the banner passed onto them without having had to work for it. I stated that I looked at a list that was recent at the time, checked out many of the names I didn’t already know, and saw that this blog was ranked higher than a lot of them, had way more content, and was written at least as well as those blogs, or not better (trying not to be conceited), and that the only real difference I saw between myself and those folks was that they had been anointed, put on a list, and given a boost that I’m not sure they deserved.
Then I looked at other numbers and, well, that’s when you get to thinking about things. These were people connected to tens of thousands of people on Twitter, thousands of people on Facebook, and well connected in other places as well. I’ve never really played the numbers game so I don’t compete well on this level. I do know that numbers mean something, but I’ve always been more about engagement and interaction, figuring that worked well with my mores.
Are your social media standards strict at all? Are mine? I’ll share mine; tell me what you think:
Twitter – If you don’t talk to anyone except to say “thank you” or to share links, I’m not following. If your politics are not only different than mine but your statements come across as hateful, I’m not following. In general, if you don’t really interact with others, I’m not following. If you AutoDM me after we connect, I’m immediately unfollowing you. I have some other standards as well but these are enough for now.
LinkedIn – If you don’t have a picture and I don’t know you, I’m not following. If your business isn’t compatible with anything I do and I haven’t talked to you in a group and you’re not local, I’m not connecting with you.
Facebook – If you ask to connect with me as a friend and you don’t have a picture, it’s not happening. If I don’t know you and you don’t know a lot of people I know, I’m not connecting with you. If I know who you are but we’ve never talked anywhere before, I’m probably not going to add you. And, sad as this might be, if I start getting irritated by stuff you’re putting up all the time because of its negativity, I’m hiding everything you post from that point on, possibly removing you from my friends list.
YouTube – if you don’t have any videos on your channel I’m not following you. If you have some videos but they’re not yours or you’re not in them, I’m not following. If they’re horrid… well, you know.
Instagram – I’m still relatively new to Instagram so I’ll admit to not really having a standard there yet, which is fine. However, I figure that for those people I have checked out that I haven’t added there’s got to be something in my mind that’s repelled me, and once I figure that out then I’ll have a true standard to uphold.
Am I too tough with my standards? Are there any you’d like to share? And is it possible our standards hold us back, and if so is it worth it?