I’m not always up to date on everything, and I’m betting I’m not the only one. I read and listen to a lot of interviews with people on various subjects, but sometimes it takes me awhile to get to it. A couple of days ago I finally got to a recorded interview Willie Crawford did with a guy named Paul Evans, who runs a website called Nicheology. It helps people learn how to make money through internet marketing, but this guy’s got a real world pedigree of creating and still owning regular businesses as well. He actually had a lot of good things to say during this interview, which took place in November 2008, but I came away with one thing in particular.
Willie asked him what were 3 reasons he believed most people fail at internet marketing. His first answer was the biggie for me: “being a complete copycat.” That’s it, short, sweet and simple. He goes on to say that many people buy a lot of products seeing how someone else did it, or goes to see what someone else did as far as creating their website or marketing their product online and tries to copy it, and then it doesn’t work and they blame whatever it was they read or just find that it’s not working as well for them. He believes that we learn from others by taking things they’ve done and finding new ways of applying them to whatever it is we do or want to do, because even within the same niche nothing is ever the same from person to person or business to business.
I found that an incredible statement and true as well. My wife and I were in the car a few nights ago and she was saying how many of the songs today sound the exact same. I thought back on disco and how, after awhile, you could tell the junk from the good stuff because the junk sounded exactly like something else you’d already heard. And let’s not even get into that European electronic music of the late 80’s and early 80’s; you could have put a monkey in front of the mike and not known who was singing a particular song.
Are you an original? I like to think I am, but at the same time, I acknowledge that I probably could have made things a lot easier if I hadn’t gone into so many things with so much skepticism. I mention Willie because he’s the guy who put together that book I market to the right about 20 Ways To Make $100 A Day, one of the few books that I’ve actually ever gotten something out of, which is why I’ve listened to some of the interviews he’s done and given over the years. True, he’s always marketing, yet there’s something about him that just comes across as original and authentic.
I think that for the most part most of you who visit this blog are extremely original, and I love that. I still feel somewhat cheated when I go to see a blog post and I see the same exact things spouted about how to be successful in internet marketing or blogging that I’ve seen time and time again. I mean, some concepts are what they are; commenting on other blogs will help your blog to grow and there’s no debate about that. But telling people that it’s a new concept is not only a lie, but it’s not original.
Originality is a great thing to strive for; being contrary isn’t. Contrarianism for argument’s sake gets you nothing except a little bit of attention. Taking the opposite side of something you don’t believe in just wastes people’s time. Sometimes it’s way too transparent as well; if I started saying I support efforts of… no, I don’t want to give anything I hate negative attention so I’ll let it go there. lol
Back to the original question; are you original? And are you happy with it? I hope so; that’s when you’re the most interesting.