Posted by Mitch Mitchell on May 31, 2012
In the last few weeks the names Facebook and Google have come up a lot in conversations around the world. To many it’s for different reasons; to me, it’s for the same exact reason. Yes, it’s time for a minor rant.
People have been talking about Facebook for two things; going public and having their stock price not meet expectations, and of course for the privacy issue. For Google, it’s been their Penguin and Panda updates and a changing of SEO rules that have been standard for many years, rules they actually gave to us to follow.
However, what it boils down to in the end is our distrust for entities that have gotten too big, so big that they affect our lives even if we’re not a part of them. For instance, it’s my belief that every person in the U.S. is on either Google or Facebook, whether they know it or not. Either they have voluntarily “outed” themselves to establish a presence online or someone else has outed them. My grandmother never looked at a computer in her life, yet before I mentioned her when she got sick I could look up her name and find at least cursory information on her.
Why do we fear “too big” and should we? I tend to believe we should. After all, “too big” is what’s responsible for us being in the financial mess we’ve been in for the last 6 years, and trust me it’s been 6 years. The mega-banks were responsible for the housing crisis, and those same banks, along with many mega-international banks, were responsible for so many countries having their countries credit ratings drop and have some of those countries go into default.
In some countries Microsoft and Google are considered a monopoly. In this country, AT&T was broken up decades ago because they pretty much monopolized telecommunications, and they’re slowly working their way back into that same position. And have you wondered why so few cable companies control more than 95% of our cable access? Is there anyone in the country that actually has more than one cable choice in their area?
When companies get too big, they tell us it’s in our benefit because they can offer us services to make our lives easier. What we find in reality is that we pay more money for things and that they decide how to control our lives. Without Google being such a big deal, do you really think our traffic would have fallen do drastically over the past year? After all, there are other search engines; does a Google change in algorithms change how they work? And has anyone else noticed that at the same time the initial changes went through that Google reduced the amount they pay on your Adsense account per click?
There has never been a single company that’s grown big that’s benefited anyone. The auto industry needs to have multiple car makers so prices stay relatively low. We need multiple gas stations to help keep gas prices low. We need multiple mobile phone operators to help keep those prices low and offer choices when it comes to the services we want to avail ourselves of. We need multiple airlines so that they’ll compete for our business, even if the government is doing what it can to make air travel unpalatable.
Think about this; why don’t we trust our government, the people we elect to represent us? Because they’re too big, to the point where the majority of people that get elected have no idea what most of us go through because they haven’t been “us” in years, if ever. That goes for all branches of government, even some local town governments, which in my mind we don’t really need because it just means there are more levels of government to deal with and everyone passing the buck when we have specific issues we need addressed.
Unfortunately, I’d have to agree that we do have to worry about “too big”. I’d also have to say that there’s not much we can do about it either. Big government stinks, but look at what the Tea Party has done to it as a small group of politicians. Big cable stinks but look at all the services they can offer as opposed to the other companies that can offer some comparable channels, but nothing like what the big boys can. There aren’t a lot of options when it comes to operating systems for either computers or cellphones, and usually only the one option in a community for landlines.
Ah, but we do have some online options don’t we? There are other search engines, and if we stop catering to Google as much they’ll come around and start treating us fairly. You don’t have to use Facebook, as there are new networking opportunities coming up every day. You don’t have to use Twitter and based on figures an overwhelming number of people who sign up aren’t using it. If there’s the one place all of us really have options, it’s online. Sure, the big boys offer things we can’t get anywhere else as far as completeness goes, but there are multiple companies that offer at least pieces of things we want.
In other words, there are always choices online, and when we start thinking that one company has too much leeway over us we can choose someone else and help them grow. or create something yourself and become the player you were always meant to be.
Just stay humble; otherwise, we’ll have to think about leaving you as well.