Are Unique And Being The Best Antithetical?
Posted by Mitch Mitchell on Nov 8, 2013
Last week I read a blog post that was supposed to be about leadership that irked me to much I had to write a blog post about it on my business blog. The topic was about whether it was better to be the best or even try to be the best versus being unique when it came to getting business and leading others.
In my eyes I believe that it’s imperative that people always try to be the best they can be, and to be the best overall if possible. Being unique… heck, everyone’s unique when you think about it, but there are times where being unique can help when you’re trying to catch someone’s eye if everyone happens to be very good. Unique can help one get sales whether they’re good or not, but being good, or trying to be the best, keeps people coming back for more.
And yet, I’m not sure these two concepts are necessarily antithetical. Yup, it’s vocabulary word time again; always trying to educate when I can. 🙂 The basic definition of “antithetical” is “being in direct and unequivocal opposition“. Sure, I could have gone with dichotomy, but I’ve over-used that one over the years.
Getting back to the topic, who wouldn’t agree that one could not only try to be the best but also be unique? I know many people who believe that everything Apple is both unique and the best. I know people who believe Ferrari’s are both unique and the best. Personally I think Snoopy is unique and the best; that’s about as far as I’m going with this analogy.
It’s one of the things I’ve indirectly talked about all these years when it comes to blogging. Often I see what looks like the same content and the same lists and the same recommendations coming from different people in exactly the same way. Even if it’s good advice there’s nothing unique about it. And at a certain point it’s not even great advice anymore because all it’s doing is parroting what someone else is saying and not offering anything that’s even close to great or attempting to be great. I add that because greatness is pretty subjective based on whoever is doing the evaluation when all is said and done.
In any case I’d like to know your thoughts on this subject, but with a twist. Many of the long time readers know that I will remove lousy comments. Let’s see if some of you newer commenters can leave a response that’s either great or unique in some fashion. If it’s not either, I’ll probably just delete it. Long timers get a break because they’ve left good and great comments before. In other words, put your mind to use on this one; unique or great. Otherwise, you’re not even trying; hey, I did use the word “antithetical” after all. 🙂