Posted by Mitch Mitchell on Apr 26, 2011
By now there’s no question that I enjoy being on Twitter. I’ve written about it enough and talked about it enough and even given tips on how to use it for business. There’s really a lot to Twitter that can work for us, even though I still say it’s probably not for everyone.
by Policarpo Wood
However, I’ve been having this feeling lately that I’m not quite using Twitter properly. Of course some might say there’s no proper way of using Twitter and I may or may not disagree with that. After all, I’m the guy who wrote on the mix of sociability and business on Twitter as well as telling a story about the power of Twitter.
According to all the sources that give Twitter reports and the like, I’m considered an almost perfect user. I have the mix of being social as well as sharing information. Klout, which I’m still unsure about, lists me as a thought leader, saying I understand what my audience wants to hear. And according to Twitter itself I’m in 244 direct lists, which means that many people are actually looking to see what I have to say and want to participate with me. Out of around 2,800 followers, that’s somewhere around 5%; I’ll take that.
It’s the first point up there that I’ve been wondering about, however. Business and sociability. I know I’ve got the sociability part down, but the business part bothers me. I’ve started wondering just what type of business stuff am I doing that could either drive people to my websites or get people to communicate with me to possibly work with them.
What am I doing? Well, let’s see… Every blog post from all of my blogs shows up on Twitter; that’s a little bit of marketing. That might work for my business blog but it doesn’t do anything for any of the rest of my blogs. I talk about all types of concepts and stories on the other 3 blogs, but none necessarily help me hype any business I might do. Every once in awhile I post a link to a page on one of my websites highlighting a business process I can perform, but that’s really rare, as I’m not one of those people who’s popping out “me-me-me” every 5 minutes; ugh!
This leads to the question of how one can do a proper mix of sociability and business on Twitter using the same account, because some people get around this by creating two accounts. What happens with that for the most part is that people either forget which account they’re on when they communicate with someone or they end up posting everything twice because they remember and then switch to the other account because it might have different followers. I know some people that have 4 or 5 Twitter accounts; I figure I’m schizophrenic enough having 4 blogs.
Probably the best thing I could do for business would be to follow certain hashtags, as I talked about when I wrote on Twitter chats. It’s the major recommendation for large businesses, that they follow not only their business name but whatever their industry happens to be to see what people are talking about.
I don’t follow any hashtags consistently, but have mainly stuck to seeing what’s going on in my community unless there’s something big going on in the world. I need to think about which 3 hashtags I should be checking on a more consistent basis that makes sense.
For instance, it would make no sense following the term “writing” because that can be used so many ways that it would become a major mess. I could follow the term “blogging”, though, not necessarily because it would lead to business but because it’s a topic that would be easier to follow and would lead to a lot of blogs that write on the subject, giving me more opportunities to spread my influence.
Just to mention this, I have gotten work that came directly from Twitter. There was one person I was consistently writing for last year, and I got a minor speaking engagement, locally so it was free, from it as well. I’ve also been interviewed many times by my friend Beverly because of our Twitter conversations. So I’m not totally deficient; I just feel I can step it up.
If you’re of a mood to be using Twitter for business in any fashion, what do you think of my beliefs in the process of hashtags? Are you doing something different, or are you even trying to use Twitter for business in any fashion?