Social Media, SEO
& Your Business

by Mitch Mitchell




Using Your Website
As A Marketing Tool

by Mitch Mitchell


Pages




Follow Me On Twitter;
Click The Bird!



Add me on Google Plus!


Embrace The Lead
by T. T. Mitchell




mailwasher


Free Download; right-click on book



Leadership Is/Isn't Easy
by T. T. Mitchell


«
»


All In One SEO – Testing

Posted by on Nov 16, 2008

On occasion I’ve mentioned this WordPress plugin called All In One SEO. It’s supposed to help blogs with their search engine optimization goals. I first added the plugin back in May, I believe, so it’s had some time to do its thing with posts after that. Let’s see how things have gone for me.

I figure that a good month to look at is August. We know that there was a page rank update in late September, and since I’d been running the program for a few months at that point, it should have been able to do something with some of those posts, or so I’m thinking.

What do we find? Unfortunately, at this point I’m not a good endorsement for the program. Out of 16 posts for the month, 15 of those posts are totally unranked. One of the posts is ranked at 0 out of 10, which is supposedly better than being totally unranked, but not by much.

I do know how to use the All In One SEO program. For those unfamiliar with it, you have the option of leaving areas blank and letting the program take over, or adding in some words and having the program help to enhance whatever you’ve stated. The three areas you get to write something in are Title, Description, and Keywords. If you leave them blank, the program is supposed to take care of it for you, though I’m not sure how it knows what to do.

Anyway, I thought that was somewhat interesting, but I wanted to try to be even more fair. So I went through all the posts for both June and July, and even thought to take a look at September, when comment started to grow. Nothing, nada, zip. I really wasn’t expecting anything for September, but one would think that at least one of my posts would have even a zero; nope.

Now, what I have done is gone into Google and looked up some of my titles, and they do show up on the search engines. But since I write my titles, one would expect that they’d show up, so that’s not really much of a test.

What does this tell me? Is the All In One SEO program at fault because it’s not doing what I was hoping it would do, or am I at fault for not purposely taking more time in making sure that whatever I’m writing about has lots of keywords to help it generate them? In other words, am I supposed to write keyword rich content for SEO purposes to help the program help me do the same thing? Isn’t that kind of like cleaning up the house before the cleaning lady arrives?

One more caveat. I agree with my friend Sire that page rank isn’t all that some people want to make it out to be. SEO tactics obviously may not always result in high page rankings, and that’s not really the purpose either. If your page is ranked badly but you still get visitors, that’s always a much more important metric. Still, I do go to some blogs where a post has a page rank, so I’m thinking it’s not supposed to be impossible. At least my site has a page rank of 3, so I’ll accept that for the time being.

Just wondering if my expectations of All In One SEO are legitimate, and, as a last thought, did I say the name All In One SEO enough times to get a page rank on this one?
 

Digiprove sealCopyright secured by Digiprove © 2010 Mitch Mitchell
Share on Google+0Share on LinkedIn0Tweet about this on Twitter0Share on Facebook0

Tags: , , ,

24 Comments »

Hmm… your All-in-one-SEO settings are not proper. The following are the improvements:

1. There’s no description, you need to add that field in settings. And make sure that the first 256 characters of your post has some good keywords relevant to your title and tags
2. Need to add 4-5 tags per post (like blogging) which should again be related to title and main keywords.
3. Try to cut down your stock keywords on the homepage because when tags are added as additional keywords by AI1-SEO there’ll be too many that you loose relevance on the good ones.

After the changes check the home page URL, a single post URL (this post may be), archive URL and a page URL (like your about page) in one of those meta analyzers like
http://www.submitexpress.com/analyzer/

Good luck!
Ajith

Ajith Edassery┬┤s last blog post..Who is your real idol blogger?

November 16th, 2008 | 1:13 PM
Mitch:

Hi Ajith. This was actually one of very few posts that I didn’t put in any words because I thought that maybe I wasn’t supposed to, since I always have before. By the way, how can you see what settings I have?

And, well, you kind of prove my point, or question, which is, even with the program, I still have to do the bulk of the SEO work, right?

November 16th, 2008 | 1:18 PM
John Dilbeck:

Hi Mitch,

I’m a fan of the All in One SEO plugin, but it won’t do magic.

I looked at the source code for this page and saw a couple of problems.

First, the title looks good. The plugin moved your title for the post to the left of your blog title, so that’s working as expected.

However, it is not generating a meta tag for a description, and you have two meta tags for keywords. You also have two meta tags for generator.

I’m thinking that the header code for your theme already puts in the keywords meta tag and that won’t be nearly as targeted for a page as what the plugin will do. To get the most from targeted keywords, you need to enter them into a tag field and the plugin should add them into the contents field for the keywords meta tag.

You didn’t add All In One, SEO, plugin, WordPress, or other tags I might have used for this post into your tags field, so the plugin can’t move them into the keywords.

The first set of keywords for this post are mostly unrelated to the contents of the page and probably work against you.

The second set, which may or may not be seen by the search engine spiders is the very general word “blogging.” I know that won’t help.

I’m assuming that Google is smart enough to find the keywords in the content of your post and probably ignores all the meta tags. Therefore, I don’t know if the plugin is as helpful as we’d like it to be, but it does do a good job creating better titles, keywords, and content meta tags when we cooperate with it.

I am not an SEO expert or a plugin expert, I don’t want to become one, and I’ve never even played one on TV, so you may freely ignore my observations if you want.

(Off topic for a moment. Where did you get the scrolling widget in the left column below the daily puppy and above your Archives? It is showing me interesting links in Murphy, NC, and I may want to use it on a couple of my sites. The source code indicates that it comes from Widgetbucks.com. Do you have a referral code that will earn you credit if I join?)

Act on your dream!

JD

November 16th, 2008 | 1:36 PM
Mitch:

Going in reverse, I’ll earn credit if you click on the ad just above the puppy; I love today’s puppy. ­čÖé And yes, the long one is a Widget Bucks ad; isn’t that neat?

The keywords you mentioned are actually my categories for what I write on this blog, and that’s actually a default setting that I can remove in the program, as to whether to use your categories as an extension of your keywords.

Your point is kind of my point. I went through the page, and of course I’ve been experimenting here and there. Today I didn’t add anything, not even a small description, because I wanted to see what might happen. Next I’ll go in and remove the categories coming up automatically, and we’ll see what happens with the next post, since I’ll assume it’s too late for this one.

November 16th, 2008 | 1:45 PM
John Dilbeck:

Thanks for the info about WidgetBucks. The Join WidgetBucks button wasn’t showing when I first looked at the page. I’ll join and look into their program(s).

Yes, you’re right. The plugin only does what it can when we do the work. If it were going to do the work for us, we’d all be rich overnight and we know that’s not going to happen. (grin)

Actually, I don’t know if it’s too late for this post. You may be able to change the settings and then edit the post. Saving the edited post may let the plugin do its job.

It’s always good to test these things and learn more about them.

Act on your dream!

JD

November 16th, 2008 | 1:57 PM
Mitch:

I did change one line, saved, then went into the source code to see what was there. Nope, nothing’s changed, except it added the little description I wrote. But that’s okay; next post will be sufficient enough time to check.

November 16th, 2008 | 3:47 PM
Jeremy:

Mitch-

I too have been using All-in-one SEO on my blog. Although my blog is fairly new, and consequently I have no basis for comparison, I was surprised to see that this solution still requires me to do all the work, plugging in keywords and whatnot to achieve the desired results.

@Ajith-
I scanned my site using the link you provided and it mentioned that my page keywords don’t match my site keywords very well. Given that the page keywords apply to posts individually, hence the two types of keywords, is this something I should be concerned about?

Thanks,
J

November 16th, 2008 | 8:59 PM
Mitch:

It is somewhat disconcerting, that’s for sure Jeremy. There has to be something else that it does on the back end, I figure.

November 16th, 2008 | 9:33 PM
Wei Liang | ABloggerBlog:

Hi Mitch,

I guess we have great coincidence in the topic that we post on our blogs. I have just posted on the topic of SEOs and here you are discussing on the All in one SEO pack. Haha.

But I personally prefer using the platinum SEO pack which has extra features like nofollow, dofollow, noindex etc. This would be a better choice in my opinion.

Wei Liang

Wei Liang | ABloggerBlog┬┤s last blog post..Lesson 18 – Search Engine Optimizations

November 16th, 2008 | 10:09 PM
Mitch:

I remember reading about that one before, Wei, and I might have to give that one a try if this one doesn’t seem to work out.

And I guess great minds think alike! lol

November 16th, 2008 | 11:16 PM

@Jeremy, the problem is that you have two sets of keywords and description each – one added by your theme header and the other added by the SEO plugin. Ideally you should remove theme’s keywords/description programatically (from your header.php – BACKUP FIRST), when SEO plugin is used. This will make sure that your single post keywords and descriptions take priority over that of homepage.

Further, an excellent post on how to optimize your SEO plugin is available at balkhis’ blog.
balkhis.com/seo/what-settings-to-use-in-all-in-one-seo-pack-for-wordpress/

Though keyword relevancy of > 75% would be just great, it is okay if you can achieve soemthing like 40-50% as well, if you have mixed content in your post.

Ajith Edassery┬┤s last blog post..Who is your real idol blogger?

November 16th, 2008 | 9:37 PM
Larry:

Mitch, I recently switched to Headspace2 for my seo plugin. I am still tweaking and testing, but it I think it has more options than the all-in-one or platinum seo.

Larry┬┤s last blog post..SEO-WhatÔÇÖs more important?

November 17th, 2008 | 9:11 AM
Mitch:

Wow, Larry. I looked at all that plugin allows one to do and I’m kind of intrigued. I’m going to keep it on the back burner for now, until I see what I can do with what I have now. Thanks for sharing that one with us.

November 17th, 2008 | 10:36 AM
Mitch:

Thing is, Dennis, I used to use a different plugin to do my SEO stuff, and thought this new program was supposed to enhance things better than the old one. If I’d known that was the case, I might have stayed with what I was using before. Might have, that is.

November 18th, 2008 | 12:30 PM
Mitch:

There were two I used to use. One was called Head Meta, the other called Metakeywords.

November 18th, 2008 | 10:17 PM
Mitch:

I used both of them for years on my other blog before deciding to try AIO SEO.

November 19th, 2008 | 9:34 PM

I use the Platinum SEO plugin and I’m not even sure if it works. As far as I’m concerned I am happy in thinking that it takes some of the work out of SEO for me, whether or not it does, (shrug of shoulders) who cares as long as I don;t have to worry about it.

It all has to do with my blogging experience. If I have to think too much about something and it’s going to ruin the way I feel about my blogs then I’m not going to worry about it.

Sire┬┤s last blog post..What Type Of Commentator Do You Aspire To Be?

November 19th, 2008 | 10:52 PM
Mitch:

I’m starting to wonder if any of them really work, to tell you the truth. I mean, you saw what I wrote above; only one of my posts has anything other than “unranked”, and that page is a 0. Im thinking that blogs aren’t all that great for page rank at all, other than the main page, which, luckily enough, is still riding that 3.

November 19th, 2008 | 11:07 PM
Mitch:

I’ve noticed that, obviously at this juncture, so it’s making me wonder whether the effort is really worth it

November 20th, 2008 | 10:04 PM
Mitch:

I’m not sure which question you’re asking as far as waiting. I’m using AIO right now; are you saying to drop it and move to something new?

November 21st, 2008 | 2:07 PM
Mitch:

Yeah, but I confused myself. You were asking a rhetorical question, I see now, while I was trying to answer a literal one; I’ve gotta keep a handle on that. I may need more sleep (slacker; pffht!) ;-P

November 21st, 2008 | 9:06 PM
John Dilbeck:

I think, generally, that there is a basic misunderstanding of what SEO plugins can do for WordPress blogs.

It’s my understanding that all the AIO-SEO plugin does is (1) move the title of the post to the left of the blog’s name in the page title.

(2) It gives us the ability to create tags (keywords) for each individual post and uses them to populate the keywords metatag.

(3) We can write a persuasive description of the post that will be converted into the description metatag.

The purpose is to make each page a little (with emphasis on “little”) more likely to rank better with the search engines.

Regarding page rank. The page rank that we see on our browsers is not the same as the page rank that Google uses internally, according to at least one of their blogs.

Personally, I’m not so sure that page rank is an important metric these days, compared to what it was when Google first came online. I think they are looking at much more than that, now.

But, if we want an indication of how much Google likes us, then the visible page rank may give us some warm cuddlies.

The plugin I’m using on my browser (don’t remember which one right now) is being a bit flaky this morning. A few minutes ago, it was showing PR of 2 for this post. Now, it’s showing N/A.

Sometimes I wonder why I even have that browser plugin, because I really don’t pay much attention to it.

When I’m writing a new article on my blog, I almost always add tags for the AIO-SEO plugin. If it’s an important post, I may even write a description. Otherwise, I’m happy to let it use the title I enter when I’m writing the post and the first part of the first paragraph of the post for the description.

Those are the two places I try to put the keywords for that post, anyway. Whether it makes any difference for them to be added to the keywords and description metatags is completely unknown to me. I’m not all that sure that Google pays any attention to them and most of the other search engines really don’t matter in terms of sending many visitors.

(I need to get another cup of coffee and wake up more before I write anything else. I hope I’m not just rambling this morning.)

Act on your dream!

JD

November 20th, 2008 | 4:23 AM
Mitch:

Actually John, it’s good to know that’s what the purpose of the plugin was for. As you see in one of my comments to Dennis, for years I’d been using one of the other two programs to do my keyword additions, and thought AIO-SEO would be a major step forward. It does allow me to write descriptions, of which I’m not sure if either of the other programs did because I never tried.

November 20th, 2008 | 9:44 AM
Mitch:

Dennis, mine was really rhetorical, and then you answered it with another rhetorical and I got confused. Since I do SEO work when it comes to websites, I know the importance of it all, but when it comes to a blog, it’s obviously a much different sort of thing. Unless I used the same search term in every single post I wrote, I’m not sure the front page of my blog will ever rank higher than a 3, and unless I do something like that in most of my posts I expect I’ll end up the same way.

It’s quite rare to see someone with a blog having a rank higher than a 4, though I’ve seen them, and it’s even more rare to see someone have a specific post ranked higher than a 1, although I’ve seen that also. I’m talking norms, not absolutes. It’s just not as easy to do as it is with websites because websites are static, whereas a blog post, even talking about one topic, is a bit more fluid.

So, it’s not that one doesn’t try, but I don’t think one concerns themselves as much with trying to rank a page as they do with hoping those search terms give them a competitive shot on the search engines.

November 22nd, 2008 | 4:40 PM