Social Media, SEO
& Your Business

by Mitch Mitchell




Using Your Website
As A Marketing Tool

by Mitch Mitchell


Pages




Follow Me On Twitter;
Click The Bird!



Add me on Google Plus!


Embrace The Lead
by T. T. Mitchell




mailwasher


Free Download; right-click on book



Leadership Is/Isn't Easy
by T. T. Mitchell


«
»


Adblocking; Don’t Blame The Consumer

Posted by on Apr 27, 2015

I used to love commercials as a kid. I loved all types of advertising. However, it wasn’t until I ordered the sea monkeys from a comic book and got something that wasn’t quite up to snuff (what the heck was that anyway?) that I started to distrust certain kinds of ads.

Anyway, that’s kind of what’s led me to talk about this subject. In deference to my buddy Craighead Pro (that’s his professional name lol), I decided it was time to take on this particular subject about “adblocking”.

Here's your chance to be popular! 1953
Tom Simpson via Compfight

For those who aren’t familiar with it, many browsers offer a plugin called Adblock Pro which allows us to block ads from certain websites; okay, almost every website out there. Some sites have figured out how to get certain types of ads to you in different ways (for instance, it doesn’t block all those newsletter subscribe popups) while others have created other plugins or apps to help block more of it if you want to deal with it.

Craighead’s view is an intriguing one, and I’m not totally against his thinking on this one. He’s a big YouTube creator and many YouTubers put a lot of time into creating this content because they can set up ads on them to make money online. With Adblock on, you never see any of those ads, whether they’re in the video or along the side, thus you’re never compelled to potentially click on them or watch them and the creators don’t make money.

Obviously it’s the same with websites. When we block the ads those sites lose a lot of potential revenue because who wants to advertise on a site where most ads are getting blocked? I certainly wouldn’t because it would be a waste of my advertising dollars.

So I get it; I really do. To this end, I’ve stopped blocking ads on YouTube because I recognize the time those folks put into creating this stuff that I like to watch. Just like with other types of ads I tend to have “ad blindness” for the stuff that shows up on the side so that doesn’t bother me. Anything that shows up on a video I can just click away from it by hitting the X if I’m not interested, and some other ads run for 5 seconds and gives you the ability to click away if you so choose.

However, I have no shame when it comes to blocking a lot of other stuff, including CNN and Facebook and on most websites I visit. Even though I run a couple of affiliate ads here and there I still block those other sites.

Why?

I’m going to blame the advertisers for this as much as the websites, but the advertisers first.

What makes us watch advertising in the first place? When we watch ads it’s because it’s offering us something compelling. For instance, the ads I’ll actually watch on YouTube have captured my imagination in some way. I like the funny ads. I like the movie trailers. Even though I’m not a gamer I love seeing those ads; those folks are creative as anything.

I’m not watching an ads that’s 2 minutes long talking about a medical malady I don’t have. I’m almost never clicking on one of those banner ads that comes up because there’s almost never any interest in that product for me. And sometimes those ads look like what we all used to call “generic trick spam”, where they’ll say something like “your computer’s out of date” or stupid mess like that.

A popup telling me I have a virus that I know I don’t have because I have an antivirus program is both disturbing and irksome. That’s one of my biggest gripes with ads that Facebook allows. Those misleading ads aren’t going to fool me after so many years, but I’m betting there are a lot of people who aren’t quite as savvy clicking on that stuff. Those and the ads that are videos that automatically start playing; man, I hate that stuff. That’s why I have a couple of extra layers of protection against ads on that site.

CNN is a different animal entirely. I removed Flash from my computers about 2 months ago as both Firefox, my browser of course, and Chrome switched to a HTML5 mode so I could watch YouTube videos. They’re still blocked on some sites for Firefox, though I can watch them on Chrome. However, CNN has figured out how to not only override that issue but the issue of keeping their videos from automatically starting. And now, if you try to pause those videos it immediately takes you to a different page than the article you want to read & starts playing a different ad; what’s that about?

So, I run different types of blockers on sites like this, and I’m betting I’m not the only one. Whether it’s the types of ads or the intrusiveness of these things, frankly I’m not in the mood to deal with it. YouTube is kind of a different animal but even there, if the ad isn’t compelling I’m not going to stay around to consume it. But I at least give them a chance.

What’s your thought on all of this? Can you see both sides of it? Is it the fault of the advertisers for what they create, the fault of the sites for what they accept, or not your problem whatsoever?
 

Digiprove sealCopyright secured by Digiprove © 2015 Mitch Mitchell
Share on Google+1Share on LinkedIn0Tweet about this on Twitter16Share on Facebook0

Tags: ,

7 Comments »

On my site 1KSmiles, as well as some of the others I run, I used to have some text on the sidebar that said-
“Please consider turning adblocking software off for this site, as content-driven sites like this one rely on ad revenue…and tell your friends – the more people who visit, the better the site is for everyone. Thanks!”
I never really liked doing that. It sounded cheesy / swarmy but hey, I need people to see the links to Amazon or other affiliate links.
In the end, I have taken that widget down but may put it back someday. In the mean time, I have found a way to insert affiliate links into my site without having to worry about ad blocking software.
So, you fell for the sea monkeys deal as well huh? You should do some research on sea monkeys Mitch. Very interesting stuff. The inventor was involved with the KKK. Some other interesting stuff about him too.
Troy S. recently posted…#851 The seahorse has me swimming with joyMy Profile

May 3rd, 2015 | 9:30 PM

Troy, I think I’ll leave that other stuff alone; lost my interest after the sea monkeys lol

Overall, I know how people are impacted by adblockers; I’m sure I’m getting hit also. But if most of the ads are horrid or deceptive I’d rather not see them.

May 3rd, 2015 | 11:26 PM

Yes, AdSense and others like that can put up some not so appropriate ads that is for sure. Mine are the banner ads from Amazon. Regardless, everyone is bombarded with ads and now that we have DVR and such, the television commercial is getting hit hard. There is more product placement. Have you noticed it is movies and television shows? The hero is drinking a Pepsi with the label turned toward the camera just right. Or ‘James Bond’ is paid a ton of cash to use a certain type of phone in the movie. Many blogs are the same. Just filled with ads and such. I just hope I am providing enough value to the readers that they do not mind an ad or two.
BTW- If you did not see it Mitch, I wrote about sea monkeys at the smile site with this extension- 885-sea-monkeys/ Check it out if you get a sec.
Troy S. recently posted…#852 Mother’s Circus Animal Cookies makes me smile bigger than any clown!My Profile

May 4th, 2015 | 9:41 AM

First, are you counting down on your blog? What happens if you actually reach 1,000? lol

Adsense isn’t allowed on this blog but I was ready to remove it anyway years ago. Affiliate ads are really the way to go but in general I find that most people don’t notice them… most that is. For instance, have you ever noticed the ad on the left for Mailwasher? What about the free download below it? It’s tough marketing these things without writing about them… which I have but in the past.

May 5th, 2015 | 1:10 AM

We are counting from #1000 down to #1 though they are not in order of importance. IF I ever get to #1 I think what I will do is just repost the articles at random. Hopefully by then I will have so many comments from the massive readers I get thanks to my exposure on CNN and Good Morning America and the Jimmy Kimmel Show that I will need to hire people to help me answer all the comments. I will afford to pay them with money made from affiliate marketing and Amazon revenue for items such as the Rabbit wine opener… 🙂
Troy S. recently posted…#848 The Rabbit wine opener leaves me jumping for joy!My Profile

May 5th, 2015 | 9:24 AM
Daniel White:

I’m going to be honest here and say that I use AdBlock Plus for Firefox and I’m glad to be using it. I rarely ever turn it off for any website and if the site tries to force me to turn it off I will never visit that site again.

If and only if the site uses only Google AdSense or a trusted advertising (such as Hulu or YouTube) will I ever turn it off.

Hope this doesn’t sound bad, but I value the security of my computer more than I do you getting $0.01 or $0.02 from me clicking on an ad and taking the chance of getting malware or exploit from it (a lot of ads out there can/will inject malware and use various exploits, such as flash ads which are a huge security risk for me).
Daniel White recently posted…My 5 Concerns with The Sims FreePlayMy Profile

May 28th, 2015 | 12:26 PM

Daniel, I’m the last one to talk about not using Adblock. lol If it blocked every pop-up newsletter push that came my way I’d send them a big check! lol I do get that folks who are creating certain things are hoping to make money, such as videos on YouTube, and there I’ve turned it off. Otherwise… if one has popup ads it’s staying on (CNN, Syracuse.com, I’m talking to you lol).

May 28th, 2015 | 2:51 PM
Before you leave a reply; please see the comment policy if this is your first visit. This blog doesn't accept keyword names. I need a real first name or a legitimate nickname that you're known for. If your name has more than 3 words or the email address begins with "info" or "admin", the comment automatically goes to the spam filter; same if there are any links in the comment or if you don't have a gravatar. If your comment goes to spam for any of these reasons, or any other reason listed in this post, it may never show up on the blog (I do forgive the link issue if you've commented on the blog previously and I'll forgive the gravatar thing for first time visitors). If it goes there for any other reason (and I know some do), I'll pull it out as I don't intentionally moderate any comments on this blog.

One last thing; if your link is an affiliate link or goes back to a strange website or webpage I don't like, if I keep your comment I'll remove your link. That's why I have CommentLuv for blogs; if you have a legitimate business just leave that link & no sub-links. Trust me, it's best to read the comment policy if you don't get it, or never see your comments showing up here.

If you like this post, why not donate to the cause? :-)

Comment

CommentLuv badge