7 Certainties Of Blogging

My name is Mitch Mitchell and I’m many things. Today, I’m a blogger. I have 4 blogs of my own and have written for many others; still do in fact. I’ve been blogging since 2005 but for my most popular blog, I’m Just Sharing (which is this one of course), I’ve been writing for 13 1/2 years.

Grandfather and Me

Over the course of all that time I’ve come to realize that there are some things that are certainties when it comes to blogging. Those are the things I’ll talk about in a minute.

What I want to get out of the way is that there’s no one way of doing anything. Everyone ends up having their own style and that’s pretty cool. Some people have multiple styles depending on what it is they’re writing about or who they’re writing for. Some people hate writing, others like it and some just dream about it. I’m of the opinion that if you’re reading this you actually want to write and are most probably writing.

This post is geared towards people who are fairly new at blogging, or are considering it for the most part. Some of you will have seen some these tips before; it never hurts to have them reinforced.

However, as I get to the last 3 I can honestly say that you’ll find bloggers who have been writing for years who haven’t learned these lessons, which means if you do them you’ll be way ahead of those people and your readers will thank you for it; trust me on this one.

Are you ready for the journey? Here we go:

me eating pie

1. Don’t start if you don’t think you can keep it up

There are more than 600 million blogs on the internet, and there are thousands that start anew every day. The overwhelming number of blogs you come across have fewer than 5 posts on them; that’s a shame. More than 70% of all blogs you come across haven’t had a new post in at least a year; that’s a shame as well.

Truth be told blogging takes dedication. Some people find it a chore. Some people find it intimidating. Some people think they have nothing to say. Some people are too finite in what they think they want to write about. Some people lose the thrill because they want more comments, more participation on their blogs, aren’t selling or making enough money and can’t figure out where the readers are.

There are lots of posts that will tell you how to drive traffic to your blog; I’ll leave you to find those. What I will say is that blogging takes courage, imagination and, as I said before, dedication. If you’re thinking about blogging but don’t think you have all 3 of the above, don’t even start, especially if you were thinking about doing it for business purposes. The world doesn’t need more clutter on the internet.

I’ll offer you a caveat though. If you’re unsure and want to give it a try then set up a blog in a free space and give it a shot. Before you do that, decide what you want to write about and then write 10 articles. That’s just to prove to yourself that you can do it; if not, walk away.

When you get serious about blogging you should at least buy a domain name and pay for hosting, but to see if you think you can do it, try one of the free places; you can always pay for your blog later on and move your articles over. These last two tips I’ve mentioned often here.

Dee Scott Me

2. You can get better if you care

I read where people say “I’m a terrible writer” or “my grammar is horrible” or “I make so many typos” or… well, you get the picture. You want to know a truth? Every great writer started out just like you somewhere along the line. Some figure it out sooner than others, but no one starts out like whoever your favorite writer happens to be.

Not only that but almost every great writer had someone who initially thought what they’d written was awful, even when it wasn’t. What this tells you is that no one is perfect, not the writer, not the reviewer, and not the reader.

Still, if you want to get better you can. Here are some simple steps:
* turn on spell check
* read what you’ve just written out loud
* if you use certain words too often remove some of them and try to find a different way of stating your case or use a different word
* just start writing

That’s it; not too hard to do is it?


3. Write about what you know

There are a lot of people who write about how to make money online. The overwhelming number of those people have no idea how to make money online. Some actually do make money, but not a living wage. I don’t mind there being so many people writing on the topic; I do mind people writing about things they know nothing about, mostly because they tend to say the same thing over and over; a lack of imagination is boring to read.

I hear some voices now saying “But no one would be interested in the things I know”. Says who? Here’s a few truths about this type of statement. One, it’s never the topic but how you write about it. Two, every niche has someone who wants to learn more about it or comment on it. Three, depending on why you’re writing, even if you only end up with 100 dedicated readers that’s much better than someone with 10,000 visitors a day who don’t engage with you.

When you write about what you know, and when you can show passion about what you write about, it attracts those who care about the same thing. If you decide you want to try to market based on what you care about, those visitors are more apt to buy from you if they can identify with you; definitely if they care about you and what you’re writing about.

Earlier I mentioned that I have multiple blogs. Someone might ask “how can you know something about multiple things”? Are you kidding me? Who among us only knows one thing? For that matter who among us only knows one thing well?

I don’t recommend that everyone have multiple blogs though; it’s hard to keep that sort of thing going. I do recommend that you write about what you know, and if what you know doesn’t always work for one blog, then think about a second blog if you believe you have enough to contribute.

Dad and Me

4. Length means nothing; content does

I sometimes write some very long posts; this one is going to be long like my post offering 55 blog tips. I used to write a lot of posts that were only around 500 words or so. To some that’s too long; for me, it is what it was, until the search engines started encouraging longer content… which is what I always wanted to write anyway.

There are lots of discussions as to what the proper blog length should be. The a reality is that if search engines can’t figure out what your blog is about it’ll be hard for them to rank you and log you on a consistent basis. And yet, there are some pretty cool blogs out there with a nice following that are mainly images.

In those instances it probably comes down to how they promote their blogs and to whom. Some fancy bloggers will tell you to write for search engines so that they’ll rank you higher. I’m not going to say that SEO isn’t important, but I will say that offering compelling content is way more important than SEO for blogs. After all, do you want people coming back or for search engines?

It’s up to each blog owner to determine what they think is compelling content. If you as a blog writer believe that writing a quote a day as a blog post is compelling, then go for it. However, that probably will only be compelling to you. If you want more from your blog, you’re going to have to write a little bit more than that (I’m being nice).

The “how much more” depends on you, but I will add this. Just like good stories you need a beginning, middle and end. I know people who write 2,000 word posts that could have been written in 400 words if they had stopped repeating themselves over and over. I’ve also known people who stick to 250 to 300 words that leave so much out that it’s frustrating to read, especially if they’re trying to teach you how to do or fix something. Try to go by the Mozart principle; write as much as you need to get your point across, then stop and move on.


5. Diversify every once in a while

My business blog is on the topic of leadership and health care finance, though I touch upon other business issues that involve people. To some, leadership can be a boring subject, tough to stay interested in and even tougher to make interesting. Yet I’ve written posts comparing leadership to Cling Wrap, discussed the leadership styles of Charlie Brown, Kermit the Frog and Harry Potter, talked about leadership lessons by taking piano lessons, written multiple series posts, etc.

Every once in a while I’ve gone off topic. I talked about why it’s smart to always have an emergency bag packed in case you have to leave town in an emergency. I’ve talked about tragedies that have happened here and there. I’ve done book reviews, and every once in a while I answer questions.

Diversification gives you a lot of things to talk about, overcoming the worry that your niche might limit what you can talk about. Always remember that it’s your blog, and even if you’re trying to show your expertise, it never hurts to show people a positive side of your personality; just make sure you don’t make yourself look like a jerk. ๐Ÿ™‚

Me Imani

6. Be a gracious and discriminate host

If people take the time to comment on your blog the best courtesy you can offer is to respond to those comments. No one says your response has to be War and Peace, but it certainly needs to be more than “thank you for your comment.” What is that anyway? Whenever I see that I’m mad at myself for wasting my time and I never go back. Is that how you want people to see your blog? Do you want to waste all that time promoting your blog (if you are promoting it) to get people to come and leave comments and then give them that? Really?

At the same time you need to remember that your blog is representative of you, and that includes comments. Very few people want to be associated with a blog that allows a lot of bad language, hate speech, or spam in the comments. I write often that the concept of free speech doesn’t apply to you if you’re paying for the space.

Don’t ever censor someone’s opinion that doesn’t agree with yours; use your skills in responding to those who disagree with you. But make sure people behave in your space. Deleting comments isn’t always a bad thing, especially if it’s spam. How do you know it’s spam? If the comment doesn’t address what you’ve written about in any way, it’s spam.

7. Have fun

When all is said and done, blogging is supposed to be a fun venture. Unless you’re being paid to write and manage a blog for someone else’s business, what’s the point of doing it if you can’t get enjoyment out of it. Even if you’re trying to promote yourself, if you really can’t stand blogging then find other ways to promote yourself.

Blogging is the best way to have your say without it being filtered by someone else. It’s the best way to promote yourself, your business or your product. The two things that get shared the most on other social media spaces are blogs and news stories. If you write content that’s compelling enough to get others to share it… well, you can’t pay enough for that type of thing, yet you’re getting free publicity. At the very least you’ll have something to promote if that’s what you want to do.

Let blogging be a positive outlet for you. If it can’t be that, then just sit back and enjoy reading blogs and get your fun that way instead. Oh yeah; sometimes add a picture of you, or multiple pictures of yourself, so people feel like they know you. ๐Ÿ˜‰

Did any of this help? What do you think?

4 thoughts on “7 Certainties Of Blogging”

  1. 1. Donโ€™t start if you donโ€™t think you can keep it up

    I’ve been doing it even longer than you have, though not continuously on a single blog or domain. I have a slightly different perspective: most of the detritus on the Internet is from bloggers who got into it for the wrong reasons, really didn’t enjoy the process of “writing” at all, and could not find enough original content for free, and gave up – probably to work some minimum-but-reliable wage job. And frankly, they’re probably happier now.

    I’ve been saying, for years, that you can be a blogger and be a REAL writer, or you can be a blogger who didn’t realize REAL writing was required – that you’d have to do it, or pay for it, one way or another. I won’t be sorry to see them go, but I do wish the Internet had street sweepers to clean up after them.

    That said, not all of us REAL writers are disciplined writers. Not all of us are happily pigeonholed into a particular niche. Some of us chafe at the bit, and take breaks – sometimes long breaks – when our other work, family, outside interests, or mental health demand it. And that’s how we do keep going, year after year. Decade after decade.

    2. You can get better if you care

    Hmmm… good tips, Mitch. And you seem to care more now than when we last had this conversation, years ago.

    3. Write about what you know

    They always tell writers to “write what you know,” and it would be a weird world indeed if we all did nothing but that. I’d like to add two points: you can LEARN about things that interest you; you can “write FROM what you know” in order to create character, or reach an audience with empathy. In other words, extrapolate and do the research.

    Like you, I do wish the Internet weren’t so full of folks who just pull posts out of their ear canal. And it’s one thing to be obviously ignorant, but it’s another when people are giving bad medical or life advice, and even more ignorant people are nodding along, going, “That sounds right!”

    The repetitive posts bother me a lot, too, but we have to acknowledge that millions of people don’t all get the word on anything at the same time. Sometimes, it takes YEARS. So what’s common knowledge and dated info to you and me may very well be new to a LOT of people. I was having this discussion with friends, recently, on Faceburger. I know smart, tech savvy people. And know many who are not. That’s not the yardstick I use in choosing friends. So you’ve got the jaded and tech savvy acting like some basic security precautions are old hat and hardly worth mentioning, along with some folks who still haven’t got the word. No need to diss the newbies… we have to look out for each other.

    But when covering old ground, I agree with you that you can at LEAST put some personality into it. Freshen it up. Not like a cardboard pine tree in a truck stop bathroom, either. Really put some effort into it. Research developments on the topic. Do a round-up of the best EXISTING posts out there.

    You write, “…even if you only end up with 100 dedicated readers thatโ€™s much better than someone with 10,000 visitors a day who donโ€™t engage with you.” I write for exactly 40. You’re one. ๐Ÿ˜‰

    4. Length means nothing; content does

    Content is king!! Remember when I use to shout that from the rafters? The marketing folks killed me. I just shuffled off to my little hermit’s cottage in the woods, where I mutter it while writing poetry.

    I aim to write posts that are long enough to be worth the energy it took to tap a link and visit, and short enough not to lose the reader’s attention or put them to sleep. I hope I succeed more often than not.

    I do not write for search engines. I get a kick out of taunting you and Stephen King with my Alexa rank, but I seriously don’t care, unless I fall so low no one can find me buried on page 187 of the search engine results. But search engines have no idea what my blog is about, so I’m surprised my rank is as good as it is.

    “Try to go by the Mozart principle; write as much as you need to get your point across, then stop and move on.” Who on earth said that was Mozart principle??

    “The famous complaint of Emperor Joseph II about The Marriage of Figaro – “too many notes, Mozart” – is generally perceived to be a gaffe by a blockhead. In fact, Joseph was echoing what nearly everybody, including his admirers, said about Mozart: he was so imaginative that he couldn’t turn it off, and that made his music at times intense, even demonic. Hence Mozart’s bad, or cautionary, reviews: “too strongly spiced”; “impenetrable labyrinths”; “bizarre flights of the soul”; “overloaded and overstuffed”.” (See https://www.theguardian.com/music/2004/jun/04/classicalmusicandopera )

    Yeah, well, I love to follow this “Mozart principle”… Emperor Joseph II can get stuffed. By a taxidermist.

    5. Diversify every once in a while

    Do I look like a jerk?

    6. Be a gracious and discriminate host

    I try. ๐Ÿ™‚ I even let in the occasional spammer, but boy do I make them work for it. Ming Qian can vouch to the lengths I’ll go to to verify one that’s sort of “borderline.”

    7. Have fun

    If it weren’t fun, would we still be here, doing this?? ๐Ÿ™‚

    Now go fish me out of the moat.

    1. 1. We totally agree on this one. That I’ve been blogging continuously for so long astounds me. True, my articles are much longer and better than most of the early posts but I think that was a learning curve in teaching me how to actually blog correctly by example and time.

      2. I’m not so sure about this one. I think I’ve always cared, though in the early years it was just about putting out content that wasn’t necessarily quality stuff. What’s funny is I had more time back then, but I was listening to the gurus (gurus can be dangerous lol) saying to just put out content to get your websites and blogs visible on Google. It worked… until it didn’t. Now I can still do what I want to do; it just takes longer and the articles are longer… only again, I’m good with that.

      3. LOL! I don’t understand the poetry and some of your short stories, but I at least check them out. In an article some years ago I called out someone who had obviously copied someone else’s blogging tips for not even trying to be creative. I understand that new bloggers might always be signing up to blog and need some education, but how much are people really going to learn from boring? How well did they do in school with boring teachers?

      4. I can counter the Mozart stuff, but only by personal history. My sophomore year of college I started taking early music theory and composition. Much of the first semester was centered around the renaissance and baroque period. The teacher always gave me B’s on everything I wrote with the critical opinion that “Bach wouldn’t have written it that way”, while Bach had nothing to do with the Renaissance. My junior year I took another composition class the first semester, with a different teacher, and he attached his criticism by comparing us to Mozart, either saying people were abruptly ending their compositions and stretching them out without needing to, saying (can’t remember the direct quote) we needed to be more like Mozart, compose until we get to the point where we feel the music should be over, whether it needs to be longer or shorter. We didn’t have the internet to verify anything, and Oswego St wasn’t stacked with books on music composition (let alone composers); so I came by this one honest. ๐Ÿ™‚

      With that said, it’s still a smart thing to tell people. Don’t add fluff because you think your article’s too short. Don’t leave things out when you’re trying to be helpful, because you’re not helping at all. Educate, entertain or inform is a simple list of things to convey in one’s writing.

      5. Was that a question I’m supposed to answer about you? lol

      6. I keep wanting to comment on blogs, but more and more it seems like people don’t want comments because they never respond. Some of them won’t even release the comment from moderation, which I find irksome. I track all the sites I write comments on, and only the “regulars” address comments… and that’s a shame.

      7. You, probably not. Others… possibly. As you said earlier, people could pay someone else to write their content, but they still need to care enough to edit said content. When I write for me, it’s fun; when I write for others… sometimes not so much. But in those cases it’s a job; jobs aren’t always fun, no matter what they are.

    1. Thanks Ramana. Personally I think you’ve hit on all of these. You always answer comments, you continue writing on a more consistent basis than I do, and your Friday themes with some of your other bloggers proves your diversity. Don’t sell yourself short on any of these.

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