Posted by Mitch Mitchell on Jul 25, 2016
Guess what; I’m part of another blogging roundup. This time, I got to be one of 37 people who was asked what our biggest blogging mistakes were. Check that out because there’s some pretty big names on that list; that I got to be a part of it is pretty cool.
Actually, my little contribution led me to looking at some of the things other people had written on that post. It got me thinking more about what I would have done differently if I were starting a new blog today and had someone like those folks, or myself, to give some guidance on the process that would help me to get off to a good start.
Today y’all are lucky because you not only have that link to go to but you have me writing this particular post; you can thank me after you’ve looked at it… and I hope I don’t scare anyone off. Here are 5 things I’d do differently, or at least recommend to anyone thinking about starting a new blog.
1. Write 10 articles
It seems I mentioned this on my post giving 55 tips on blogging but not with much context to it. There’s more than one reason to do this.
First, most people forget that they hated writing in high school and college. If they couldn’t write 500 word papers then, why should they think it’s easy to do now? That’s why they should sit down and try to write 10 articles on their topic.
It might take a week; it might take 3 months. It’s a great learning curve to see if you have what it takes to not only write articles, but you can evaluate yourself to see if you want to continue writing.
Second, this is a great way to have ready made content when you’re ready to launch your blog. You end up having one article you can post immediately and 9 articles you can schedule over time. This gives you more time to write more articles or you can wait until those articles are live before writing some more.
2. Find your writing voice
When I started my first blog I’d already been writing two newsletters for 2 years. When I went back to work on my 2nd book on leadership, which is a compilation of newsletters and blog posts I’d written up to the end of 2008, I realized how rough it was to read those early articles. I was all over the place, trying to stuff as much stuff into an article as I could without any direction.
At some point I seemed to have found my writing voice. If you read my posts over the last 7 or 8 years you’ll see that my style has been pretty consistent. That helps your visitors get used to how you write and what your words will sound like in their ears. Everyone might not like it but if you’re authentic you’ll reach the people you want to reach.
3. Set something up for email subscribers
I hate popups with a passion; everyone knows that by now. I’ve never signed up for any type of autoresponder. In retrospect I probably should have thought about it, which I’m still thinking about now, because there’s more than one way to get it done.
I still use Feedburner for my RSS feed, and I always thought that would be enough. Yet, when I launched my last book, it wouldn’t have hurt to have a real mailing list to send notice to the readers of my business blog.
4. Copyright protection
If you look at the bottom of this article you’ll notice a copyright notification. That helps to protect me from content thieves, which unfortunately can be fairly comprehensive from time to time. There was a time period when a lot of my content was being scraped.
I made it hard on myself to find it, and though I found them all, one was hard to get rid of because it was located on some offshore island whose ISP I couldn’t reach. That’s when I decided to start using the plugin called Digiprove, also known as Coyright Proof. It makes it easier to prove that you own the content, because in the day you had to fill out all this paperwork to get your stuff removed and then they took time to verify it before they’d do something about it. Check that site out; it might be valuable long term.
5. Figuring out how to use more of my own images
For some reason it helps to have at least one image in a blog post, no matter how short or long that post is. Turns out we’re all pretty visual people. The hard part is trying to find images that fit every topic, or a topic you happen to be writing on at the time.
For instance, blogging; what do you put up for blogging? There are some images I’m able to get from Compfight, which searches for Creative Commons images you can use via Flickr, that work nicely. But sometimes you just can’t find the right image for everything.
I have at least a few thousand images of things I’ve taken on my own. True, many of them might not fit a specific topic, and “experts” say that one should try to fit images to whatever you’re writing about. But as I read tons of blogs and news stories and I see images that skim the edges of a topic at best (let’s face it, when all else fails a lot of these websites with articles just throw up pictures of beautiful women) I’m thinking that there might be a place for more of my own shots.
This is one reason I’ve been putting up more of my own images on my posts this year. I figure putting a picture of myself, either alone or with someone else, works well since I’m the writer. If I had the talent I could caption many of the images I have to make them fit; that’s something some of you could learn. There are few images from the early years of this blog or my business blog, and I think I could make those articles more appealing with an image or two.
There you go; 5 things I wish I’d started doing when I started my blog, that I’d do if starting a new blog. What do you think?