Posted by Mitch Mitchell on Jul 13, 2015
If you’ve seen anything I write on blogging you already know that I’m big on commenting on blogs as a strategy for driving traffic back to your blog. I’m also a fan of commenting on blogs just for the sake of doing it; it’s probably my biggest pastime in life (so I have no other life; don’t judge me lol).
There are lots of bloggers out there who will tell you that if you want to grow your blog or get noticed that you should concentrate on commenting on blogs within your niche. There are also a lot of bloggers who will tell you to never leave comments on blogs outside of your niche, and to remove all links someone leaves on your blog that don’t have to do with your niche.
My word on that… bunk! Sure, there are some websites you might not want to be associated with that promote things you disagree with. That’s fair, but that’s not what I’m talking about. I’m talking about someone who might want to know what your topic is but maybe works in an industry like windows and doors or life insurance. Those folks are interested in lots of different things, and maybe you have something to offer that they like.
At the same time, I doubt there’s anyone I know who’s only interested in one thing. Even people writing all the time about making money online have to have other interests; if not, then why do they need the money in the first place?
Want to know something else? Commenting only on blogs in your niche doesn’t always work. Truthfully, it rarely works for most niches. How do I know?
First, the disclaimer; I can’t find the blog post where I did a test and talked about it. So you’ll just have to take my word on this one.
About 3 years or so I wanted to see what would happen if I commented on 10 blogs about leadership. That’s what my business blog is mainly about, and I’m listed on the Alltop leadership page also. I’m putting that out in case you didn’t know that or haven’t seen any of my recent posts about my latest book Leadership Is/Isn’t Easy.
Anyway, what I did was comment on 10 blogs listed on that page that had what I call traditional WordPress comment areas. Since it’s a topic I know pretty well I thought it would be interesting to see what happened.
Out of the 10 blogs I commented on, only one responded. Not only that but half of them put my comment into moderation and never released it. Overall 8 blogs put my comment into moderation but at least the other 3 posted it… eventually.
That’s not a good rate at all is it?
Still, 3 years later all the other blog authorities are telling bloggers this bit of information and I have a feeling their only test for it happens to be in their niche. Heck, if I didn’t have other niches I might think the same thing. After all, writing about blogging and social media gets lots of traffic and comments because we understand we’re a community.
But in niches that aren’t traditional blogging circles… what would most bloggers know about that?
That’s where I come in. Since that other test was about 3 years ago, I decided to run another leadership blog test a couple of weeks ago. This time I decided to comment on 20 blogs, but I didn’t limit it to WordPress.org blogs. I added WordPress.com and Blogspot blogs to the mix. I still don’t like any of those other commenting systems so I wasn’t going out of my way to play with those folks.
My working theory was that nothing was going to have changed from the previous time I tried it. Was I wrong or right? Let’s look at this in the context of 5 reasons niche commenting might not work:
1. Out of the 20 blogs I commented on, I got a response on only one. That one comment… “Thank you Mitch.” Does that really count as a response? Come on bloggers, y’all know that if that was a comment on your blog you’d probably delete it unless you knew the person.
2. If I include the blog above, my comment showed up officially on 4 blogs. All the others are still showing me that they’re in moderation, which means I might not know if they ever get approved or not because I’m not going to continue chasing them down.
One of the gripes I always have about bloggers who moderate comments is that sometimes they take a long time before going back and even looking at comments, let alone approving them. Trust me, it’s worse in niches that aren’t what I’d call “blogger friendly”.
3. Out of all the blogs I commented on, only 2 of them had the writer of the blog respond to any comments at all. On one of the blogs there were 7 comments before mine but the owner only responded to one comment… and it wasn’t the first one, in case that came to your mind. Why that one comment? No idea, but I thought I’d point it out. Truthfully, most of the blogs had no comments on them before mine… if mine ever shows… unless we’re all in moderation.
People who really aren’t skilled on the concept of blogging don’t know that they should be responding to all comments, especially comments where the person put some thought behind it. That’s why I write about it all the time.
4. Only one of the blogs I commented on was ranked higher than my business blog. That’s saying something because my business blog isn’t ranked as high as it used to be. Where I think these folks are failing is that they haven’t done anything to try to drive traffic to their sites.
This means no articles anywhere else, no guest posting, no commenting on other blogs… just content that’s sitting there waiting for someone to come by. Actually, I wondered how these other folks ended up on Alltop to begin with. I know how I got there; I asked Guy Kawasaki directly and he did it (well, I AM listed in one of his books for helping to edit it after all lol).
5. Here’s the crux of the matter. If all but one of the blogs I commented on, in my niche, were ranked lower than my blog… then what benefit was I going to get by commenting only on blogs in my niche? I mean, they possibly benefit from my leaving a comment because I’m the higher ranked site, which means I’m lending them some authority points.
Bets are easy that none of those folks are ever going to follow me back to my business blog. Not only that but I didn’t mention that not one of those blogs had CommentLuv on them, so they probably wouldn’t even know that I’d left my blog link, rather than a business website link, in the first place.
Did I make my point? I’m not trying to talk anyone out of taking a shot at commenting on blogs within their niche. What I’m saying is that sometimes (more often than not) it’s a losing proposition because the assumption is those folks, just because they have a blog, have some kind of idea what they’re doing in the first place.
Maybe by leaving a comment on certain blogs you’ll get noticed by the blog owner, and if it’s an influential person that can’t hurt. However, if you ask me, you have a better shot at talking to a supermodel on Twitter (which I have lol).