LinkedIn is a social media site that’s different than the others because its main purpose is for business networking. Almost no matter what you do, being on LinkedIn will help give you a business presence you can’t get anywhere else.
Let me preface the rest of this by saying I’ve been ranting a little bit about it lately because suddenly there are all these fake accounts that keep trying to get me to accept them, which I won’t do. I don’t know if this means it’s less secure than it used to be, and it’s somewhat of an irritant, but for business purposes there’s nothing parallel.
Whether you’re an employee or a business owner of some type, LinkedIn is where you need to be in some fashion. Here are 4 reasons why:
- The networking opportunities. Unlike Twitter or Facebook, LinkedIn gives you a real opportunity to not only meet people locally but people all around the world. If you sell anything your market could be the entire world. You might find a supplier or a buyer or even a job if that’s what you’re looking for. And though LinkedIn isn’t crazy about people marketing their businesses, reaching out to individuals that you feel might help you or that you have something you feel might help them is encouraged; after all, that’s what business networking is all about.
- Publicity. Although LinkedIn will help you set things up so they look like a resume, you can pretty much go in different directions to highlight whatever you want to highlight. On my page, for instance, I list my businesses and a couple of positions I’ve had, but I spend a good portion talking about one thing in particular that I market myself for. This gives those who are looking for that particular thing a great opportunity to find me; after all, LinkedIn has a search function for people who are looking for something or someone specific.
- Information. Information goes both ways on LinkedIn. You can decide to put out current information on some regular basis or you can decide to just read what others are saying. There’s a timeline like Twitter, but there are also groups like on Facebook. I do a little of both, and you never know just who you might talk to that might push you forward in some fashion.
- Backlinks. LinkedIn is one of the top 20 sites in the world as far as traffic goes, so getting a link from that site to your site is a good thing. It allows you to link to more than one site, including a blog, and of course this helps make you just that much more visible online. Frankly, if you have a website this is probably one of the more important things to do to help your SEO processes.